Khyati Badiyani

Khyati is a management graduate and has been a content writer for 5 years. She started out writing descriptive content for eCommerce sites and blog articles for a content writing agency.

She then moved to the B2C industry and joined an educational consultancy where she wrote and edited all forms of content for them – onsite content, blogs, SOPs, etc.

Finally, she ventured into SaaS in 2020 and worked extensively for a known brand, and learned the what and how of SaaS content. She wrote blogs, case studies, press releases, web copies, and social media copies for them.

How did Khyati start a career in Digital Marketing?

Her career in digital marketing certainly wasn’t planned. She still used to write, but never professionally.

While job-hunting after college in 2016, she stumbled upon a vacancy for a writer and thought to give it a shot. As a management graduate, she knew the fundamentals of marketing.

There were many ups and downs while working in this industry but it took her no time in realizing this role is for her and it is where she belongs.