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What the “Heck” are Core Web Vitals?: LCP, FID & CLS

Google truly lives by the saying, ‘Change is the only constant!’ No wonder, the search engine giant rolls out several algorithm updates each year. In 2021 alone, we’ve experienced six confirmed algorithm updates.  The search giant has always been searcher-centric. From penalizing keyword stuffing to making page load time a ranking factor, Google has always […]

How to Measure Content Marketing ROI: Formulas, Tips, Resources, and Processes

The content you share is the force that breathes life into your business. All businesses know that content marketing is incredibly valuable. However, the challenge lies in figuring out whether their content efforts have made an impact on the target audience and are helping them achieve their goals.  The internet is full of data on […]

Website Redesign SEO Checklist for 2022 [DFY Spreadsheet]

A website redesign is essentially the process to revamp one or several aspects of your website, — such as content, layout, navigation, etc. — to improve conversions and performance. A redesign may include changing your domain name, updating your content repository, adding new website sections or features, improving the appearance (UI), optimizing everything for the […]