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What is SaaS? 10 SaaS Companies to Watch Out For in 2022

Software-as-a-service (SaaS) goes back to 2005 when John Koenig first came up with the term. Since then, it has experienced rapid growth with Gartner estimating that global end-user spending on SaaS will reach $208.08 billion in 2023.  SaaS offers convenience, cost-effectiveness, scalability, and flexibility making it the preferred option for a majority of businesses today. […]

11 SaaS CEO Interviews to Get Business Inspiration From in 2022

How did they do it? It’s a question that often plagues entrepreneurs who aim to thrive in the challenging and competitive SaaS industry.  But one of the best things about the web is that you can always find people who have asked the same questions before. And also those who are ready to provide answers […]

15 Content Marketing Lessons from Hyper-Growth SaaS Companies

According to research, the top three goals of successful content marketing are: Create brand awareness. Build credibility and trust. Educate audiences. Also, 39% of B2B content marketers spend more than 25% of their marketing budget on content marketing! In simple terms, content marketing is important. Content marketing is the process of getting your content read […]