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Typically, for the most part, the relationship between a customer and a company is almost purely transactional. But that’s not the case when it comes to Tesla and its customers. Just as Tesla is fully invested in creating the best electric cars on the planet, Tesla owners are truly invested in the success of the […]
Creating a content marketing strategy is a one-time job. But finding and fixing gaps to keep it effective and result driving, requires ongoing observation of trends, competitors, analytics and user experience. In this post, I’ll share five major but overlooked eCommerce content marketing gaps that are keeping your business behind from what it can actually […]
Marie Forloe. Bill Gates. Oprah Winfrey. Elon Musk. Richard Branson. What’s common in these names? They are the personal branding masters who possess the power to influence people. So, what is personal branding? Marketers McNally and Speak define personal brand as, ‘Your brand is a perception or emotion, maintained by somebody other than you, that […]