Manipal ProLearn is a leading online learning platform for students and professionals, empowering them to master new skills and realize their career goals by pursuing industry-relevant courses. They have 100+ industry-recognized courses and have trained 90,000+ professionals.
EdTech is a highly competitive landscape with several established names in the industry. Even so, our systematic approach to content marketing took Manipal ProLearn’s organic traffic to new heights.
We were approached by the Digital Marketing Head of Manipal ProLearn. They wanted to scale their content marketing and SEO efforts to increase the visibility of the platform. Their aim was to grow fast since they were competing against already well-known platforms like Simplilearn and UpGrad. Essentially, the marketing head wanted to lay down a strong search engine presence using tried-and-true content marketing.
By carefully considering all the requirements, the Growfusely team put together an actionable and scalable content marketing plan that ensured high-quality work while hitting the deadlines.
One of the primary focuses was to put together a list of topics for the Manipal ProLearn blog that would have better odds of generating organic traffic without much promotion, along with a strong focus on acquiring links through relevant and high-authority platforms through a structured outreach campaign. This methodical approach helped achieve an uptick in organic traffic from the 3rd month of the campaign, which eventually grew by 67% within just 6 months.