Our work process
1. Kick-off call
- To kick things off, we have a discovery call to learn everything we can about your business, industry, goals, values, and competitive advantages.
- Once we ensure you’re a right fit for us, and us for you, we dive into our comprehensive market research process to determine where your target audiences are, what motivates them to buy, and who they are most influenced by.
2. Content Strategy
- Based on our kick-off call and market research, we produce a tailor-made content marketing strategy designed to send you a steadily growing stream of traffic and leads as well as to improve customer retention.
- We make sure that the content strategy aligns with your business goals and KPIs.
3. Content Creation
- We kickstart the campaign by targeting the greatest impact items first to get the biggest wins we can for your business as quickly as possible.
- Getting approval at every stage, but comfortable with taking the initiative, we take your content from concept to publication and every step in between, with as little or as much oversight as best fits your needs.
4. Content Distribution
- We combine our years of outreach experience with 500+ trust-based relationships established with publications over a decade to secure high-value placements for your content on authoritative websites where your target audience hangs out.
5. Content Promotion
- If needed, we set up optimized promotional paid campaigns through platforms such as Outbrain, Taboola, and Facebook Ads to connect your content with targeted audiences that wouldn’t otherwise be reachable.
- Lastly, we keep you up to date with the results we’ve produced and work together with you to optimize and iterate the campaign to ensure it's as successful as possible for your business goals.