A digital PR agency earns coverage, links and brand mentions in online publications, which lift your search rankings and how often AI engines recommend you. The best digital PR agencies in 2027 include Growfusely, Fractl, Rise at Seven and Reboot Online, depending on your goal. Most digital PR services start between $2,000 and $5,000 a month.
You hire a digital PR firm to promote your SaaS. Three months later, you have a report full of placements and irrelevant metrics that are not part of your goals. You’re tracking an increase in website traffic instead of pipeline, or vice versa.
That happens because every digital PR works differently. Some are better at creative reach, some acquire high-quality links, and some plan everything around search and AI visibility.
This guide explains what digital PR services include and compares the 10 best digital PR agencies for US and UK buyers. You’ll also find public pricing and a 4-step checklist to follow before you sign anyone.
Key Takeaways
- Digital PR sits between traditional PR and link building: it earns editorial coverage that also carries links and brand mentions.
- Links from editorial coverage are hard to buy, which is why digital PR remains one of the strongest ways to build authority for SEO.
- Public pricing is thin, so I collected it: Growfusely starts at $2,000 a month, and Clutch lists $5,000+ minimum projects for Fractl, Go Fish Digital and Green Flag Digital.
- Every digital PR company on this list is one of three types: a specialist digital PR agency, a full service agency with PR inside, or a white label provider.
- Before you sign, open ten of the agency’s recent placements. Real links tell you more than a case study page.
Disclosure: Growfusely publishes this guide and is on the list. I’ve put us first and explained why in our profile. The other nine agencies were judged on the same four criteria, so you have everything you need to make the best judgement for your business.
Definition: Digital PR is public relations for the web. A digital PR agency, also called an online PR agency, online PR company, online digital PR agency or digital public relations agency, earns coverage, brand mentions and links in online publications, so a brand ranks better in search and gets mentioned more often in AI answers.
What Do Digital PR Services Include?
Digital PR services, also sold as online PR services, turn data, expertise, and news into online coverage that earns links and brand mentions. Most retainers mix two or three of these:
- Data campaigns: a survey, dataset, or study packaged as a story.
- Reactive PR: expert quotes pitched within hours of breaking news.
- Expert profiles: turning your specialists into sources journalists keep coming back to.
- Creative assets: tools, maps, and visuals other sites link to.
- Reporting: links, referring domains, referral traffic and brand mentions.
Pick the tactics that fit your business needs before going on a discovery call:
- Consumer brands get more from creative campaigns, influencers, and user-generated content.
- B2B companies do better with data stories, expert commentary, and trade press coverage.
Be open to what agencies share for your marketing goals.
Digital PR vs Traditional PR vs Link Building
Digital PR gets you the best of both worlds. You get media coverage with backlinks.
Traditional PR focuses on coverage.
Link building focuses exclusively on links. For the link building side, see our link building service.
| Traditional PR | Digital PR | Link building | |
|---|---|---|---|
| What you pay for | Media relations and press coverage | Stories that earn coverage and links | Links on relevant sites |
| Typical win | A feature in a national paper | A data story picked up by dozens of sites | A link from a niche blog |
| What it improves | Reputation and awareness | Rankings, authority and AI mentions | Rankings |
| Main risk | Coverage with no search value | A campaign that doesn’t land | Low-quality or paid links |
Digital PR also feeds AI search. ChatGPT and Perplexity lean on independent publications when they answer questions, so coverage there gets your brand named more often.
In my analysis of 1,739 AI citations, independent content and comparison pages drove about 79% of citations. Review platforms drove 7.3%. If you sell software, my SaaS PR agency guide covers that market.
How I Ranked These Digital PR Agencies
To find the best digital PR services for US and UK buyers, I checked every firm, including mine, against four things.
- Digital PR as one of the primary services: I left out agencies where it’s one of the mentions on a long menu.
- Proof of earned links: Recent placements on renowned publications.
- Clear pricing signals: Published prices, or minimums listed on Clutch or DesignRush.
- Reach in the US, the UK, or both: Most buyers need one market more than the other.
Best Digital PR Agency by Use Case
Start with the agency that specializes in your need, as each of these digital PR firms is a capable team of PR folks.
| If you need | Best pick | Why |
|---|---|---|
| Digital PR for SEO and AI visibility | Growfusely | Picks targets by the pages you need to rank and the sources AI engines use |
| Data-led campaigns at scale | Fractl | Built on original research for enterprise and high growth brands |
| Creative, high-reach campaigns | Rise at Seven | A search-first creative agency with UK and US offices |
| PR backed by data science and SEO testing | Reboot Online | Runs SEO experiments and research alongside campaigns |
| Links from UK national and US media | Search Intelligence | Digital PR built to earn high authority editorial links |
| PR plus reputation management | Go Fish Digital | Pairs digital PR with online reputation |
| PR inside a full-service growth program | Power Digital or Ignite Visibility | PR runs alongside SEO, performance marketing and content |
| A small, senior team | Green Flag Digital | Founder-led digital PR and link building |
| White label digital PR for agencies | Fatjoe | Productized PR and placements sold to agencies |
Top 10 Digital PR Agencies at a Glance
| Agency | Type | Based in | Best for | Pricing |
|---|---|---|---|---|
| Growfusely (Editor’s Pick) | Specialist | Remote team serving the US and UK | B2B SaaS and tech brands that want rankings and AI visibility | From $2,000/month |
| Fractl | Specialist | Delray Beach, Florida | Data-led campaigns | Clutch minimum $5,000+ |
| Rise at Seven | Specialist | Manchester, London, New York | Creative reach | Custom |
| Reboot Online | Specialist | London (remote team) | PR backed by SEO research | Custom |
| Search Intelligence | Specialist | Witney, Oxfordshire | High-authority media links | Campaigns from £5,500 |
| Go Fish Digital | Full service | Raleigh, North Carolina | PR plus reputation management | Clutch minimum $5,000+ |
| Power Digital | Full-service | San Diego | PR inside growth programs | Custom |
| Ignite Visibility | Full-service | San Diego | One partner for all digital marketing | $2,000 to $10,000+/month |
| Green Flag Digital | Specialist | San Diego | Small, senior team | Clutch minimum $5,000+ |
| Fatjoe | White label | Staffordshire, UK | Agencies buying PR as a product | Per product |
The 10 Best Digital PR Agencies in 2027
1. Growfusely (Editor’s Pick)
- Best for: B2B SaaS and B2B tech companies that need digital PR to earn the links that help them in AI SEO
- Services: Digital PR, link earning, SEO and AI Search Visibility, original research, content writing, creative assets
- Recognizable clients: Murf AI, StratiFi, FreshBooks, DealHub
- Pricing: Starts from $2,000 per month
Growfusely is an AI SEO and GEO agency for B2B SaaS and tech brands, so our digital PR is built around search. Every campaign is planned to earn links and mentions that help your pages rank on Google and get cited in AI answers. We look at which pages need authority to rank and which publications AI engines lean on in your category, then build campaigns to earn coverage there.
- Step 1: Find the story. We dig into your product data or your team’s expertise and shape what we find into a short study or an expert angle.
- Step 2: Pitch it. We take it to the journalists and editors who cover your space.
- Step 3: Track it. Every placement is tracked for the link it earns, the page it supports, and whether your brand starts showing up in AI answers.
Case Study: Document360
Document360 is a B2B knowledge base platform for technical documentation, part of Kovai.co. When it came to us, it had thin coverage in top-tier publications, and its stories needed a sharper angle.
We used the product ourselves to learn it inside out, built three story angles for its audience, and pitched editors, publishers, influencers, and podcast hosts. Over more than nine months, that produced:
- Around three stories a month, and 20+ organic PR stories in total
- Links from publications including Forbes and UK News Group
- Mentions on more than 30 websites, over half of them with a domain authority of 50+
“They have a committed and grounded team that understands what exactly we are looking for.” Kunal J Valecha, Manager, Brand and Partner Marketing, Document360
For Whatfix, a digital adoption platform, our guest contributions and content distribution earned mentions on 250+ high-authority websites.
Want to know which publications AI engines cite in your category? Schedule a call.
2. Fractl
- Best for: Brands that want data-led campaigns that earn links and press at scale
- Services: Digital PR, data-driven content, content hubs, organic growth, AI search visibility
- Recognizable clients: AutoNation, Porch, Indeed, Fanatics
- Pricing: Clutch lists a $5,000+ minimum project and $100 to $149 an hour
Fractl is a data-driven digital PR and content marketing agency founded in 2012 in Delray Beach, Florida, by Kelsey Libert, Kristin Tynski, Dan Tynski, Nick Santillo, and Brandi Santillo. Its team of about 65 works with enterprise brands.
They run campaigns on original data and research, then pitch to journalists to earn coverage and links. It has recently added an AI search visibility offering. It suits brands that can plan around larger campaigns, which take longer to produce than reactive pitching.
3. Rise at Seven
- Best for: Ecommerce and consumer brands that want creative and viral campaigns across search, social and press
- Services: Digital PR, search, social search, content, creative campaigns
- Recognizable clients: Red Bull, SIXT, Capital One, JD Sports
- Pricing: Custom
Rise at Seven was founded in Sheffield in 2019 by Carrie Rose. It now runs its global headquarters from Manchester, with offices in London and New York, and describes itself as an independent search and content agency.
Its campaigns are designed to perform across search results, social platforms, and the press at the same time. Most of its clients are consumer brands, so if you’re B2B, inquire for specific examples from your own category.
4. Reboot Online
- Best for: Small and mid-sized companies that want digital PR backed by data science and SEO testing
- Services: SEO, digital PR, link building, content, GEO, paid media, data marketing
- Recognizable clients: TUI, uSwitch, Tripadvisor, Forbes
- Pricing: Custom
Reboot Online is an SEO agency founded in 2012 by Shai and Naomi Aharony. It’s based in London with a fully remote team of about 70, including marketing strategists, creative strategists and international outreach specialists.
It’s known for publishing its own SEO experiments and industry research, and builds digital PR campaigns on the same data-led approach for its clients. If you want stories around proprietary research and data, they are the right folks to hire.
5. Search Intelligence
- Best for: UK brands and US brands that want British national coverage and links
- Services: Reactive PR, data-led campaigns, expert commentary, link earning
- Recognizable clients: Superdry, Hostinger, Howden, Ahrefs
- Pricing: Campaigns from £5,500
Search Intelligence was set up in 2014 in Witney, Oxfordshire, and runs as a remote team across the UK. They provide PR-led link acquisition services and have successfully secured mentions from relevant publications for their clients.
They are good at spotting reactive PR opportunities and use clients’ business data to get quoted. It’s a natural pick for UK brands, and for US brands that want British national coverage.
6. Go Fish Digital
- Best for: Companies that want digital PR alongside online reputation management
- Services: Digital PR, online reputation management, SEO, content marketing, paid media
- Recognizable clients: Wayfair, iContact, Lowe’s
- Pricing: Clutch lists a $5,000+ minimum project
Brian Patterson and Dan Hinckley founded Go Fish Digital in 2005. It is headquartered in Raleigh, North Carolina, with offices in Boston, DC, Phoenix, and San Diego. It’s now part of the digital marketing holding company Agital, and operates under its own brand.
It’s best known for online reputation management and provides digital PR, SEO, and content. Its work has been recognized at the US Search Awards and The Drum Search Awards.
7. Power Digital
- Best for: Companies that want PR coordinated with paid, affiliate, and influencer programs
- Services: Digital PR, SEO, paid media, content, affiliate, influencer marketing
- Recognizable clients: Asics, Crocs, Cymbiotika
- Pricing: Custom
Power Digital was founded in San Diego in 2012 by Grayson Lafrenz and has grown to about 200 people, with offices in New York, Atlanta, and Latin America. It’s led by CEO Jeff Mason and backed by private equity firm Court Square Capital.
PR is one channel inside its broader growth marketing offerings, alongside paid media, SEO, email, SMS, and more. If you want an agency that helps in every creative marketing channel, Power Digital is a good fit.
8. Ignite Visibility
- Best for: Companies that want digital PR inside a full-service marketing engagement
- Services: SEO, public relations, paid media, social media, email, CRO, web development
- Recognizable clients: Dun & Bradstreet, Driven Brands, Batteries Plus, Inspire Brands
- Pricing: $2,000 to $10,000+ per month, per its DesignRush profile
Ignite Visibility is a San Diego digital marketing agency founded by CEO John Lincoln and COO Krish Coughran. Directory listings put the team at 100 to 249 people.
Its PR work sits inside full-service engagements that also cover SEO, paid media, social, and conversion optimization. It serves ecommerce, healthcare, financial services, home services, and franchises and suits brands that want one entity handling everything digital marketing.
9. Green Flag Digital
- Best for: Brands that want a small, senior team for digital PR and link building
- Services: Digital PR, digital PR for AI search, link building, technical SEO, creative content
- Recognizable clients: BucketList Events, Reservations.com, Mind Body Green
- Pricing: Clutch lists a $5,000+ minimum project and $150 to $199 an hour
Green Flag Digital is a San Diego agency founded in 2015 by Joe Robison, who has worked in SEO since 2011, including in-house at a public software company. Clutch lists the team at 2 to 9 people.
Digital PR and link building are its core services, and they also provide technical SEO and creative content strategy. It works with B2B SaaS and internet-first companies, so if you want a small team handling both digital PR and links, check Green Flag Digital.
10. Fatjoe
- Best for: Agencies and in-house SEO teams looking for white label digital PR
- Services: Digital PR, press release distribution, media placements, link building, content writing
- Recognizable clients: Not publicly listed
- Pricing: Per product, listed on its platform
Fatjoe is a UK white label digital marketing agency founded in 2012 and based in Staffordshire, led by CEO Joe Davies. It sells outsourced SEO and PR services to agencies and lists more than 40,000 agency accounts.
You get productized digital PR services where you order campaigns, distribution, or placements and receive delivery under your own brand. It suits teams that need output at a fixed price more than a strategic partner.
Digital PR Agency Pricing in 2027
A digital PR company typically charges:
- Per month: $2,000 to $20,000 a month
- Per campaign: $5,000 and higher
Few agencies publish prices, so I pulled data from what is available online:
| Agency | Public pricing | Source |
|---|---|---|
| Growfusely | From $2,000/month | Growfusely |
| Ignite Visibility | $2,000 to $10,000+/month | DesignRush |
| Search Intelligence | Campaigns from £5,500 | Search Intelligence |
| Fractl | Minimum project $5,000+; $100 to $149/hour | Clutch |
| Go Fish Digital | Minimum project $5,000+ | Clutch |
| Green Flag Digital | Minimum project $5,000+; $150 to $199/hour | Clutch |
| Fatjoe | Per product | Fatjoe |
Clutch figures are listed ranges, checked on October 2026.
As a budget guide:
| Engagement type | Typical range |
|---|---|
| Single campaign | £5,000 to £15,000, or $6,000 to $20,000 |
| Specialist retainer | $2,000 to $8,000/month |
| Mid-market agency retainer | $8,000 to $20,000/month |
| Full-service with paid and content | $15,000 to $40,000+/month |
| White label placements | Priced per placement |
Digital PR agencies typically offer three engagements:
- Monthly retainer: a fixed amount per month for ongoing campaigns with set deliverables like links or coverage per month. Ideal when the strategy is in place, and you want to acquire scale in digital PR or link building.
- One-time campaign: a set fee for a single campaign which may last for a couple of months. This way, you can test an agency before committing long term.
- White label: your existing marketing agency resells a digital PR firm’s work, so you deal only with your agency, similar to what Fatjoe does.
The prices depend on:
- National and top-tier publications
- Original research
- Senior people doing the pitching
How to Choose a Digital PR Agency in Four Checks
First, decide what you want to achieve from digital PR activity.
- Links
- Media coverage
- Brand mentions
Depending on your goal, you can assess each agency using these four checks:
| Check | How to do it | What good looks like |
|---|---|---|
| Their recent placements | Ask for ten recent links, then open them | Live editorial articles on sites you’d recognize |
| A campaign that missed | Ask what didn’t land and what they changed | A straight answer and a different approach next time |
| Their media reach | Ask how last quarter’s placements split between the US and UK | Most placements in the market you sell to |
| A sample report | Ask for a redacted client report | Links, referring domains, and ranking changes alongside the coverage list |
In my experience, the first check will mostly give you the clarity you need because 10 real links tell you more than any case study page!
Want to see how we’d do on all four? Schedule a call.
Red Flags When Evaluating Digital PR Companies
- The list of publications focuses more on domain rating instead of relevancy.
- They don’t have variety in campaigns and ran a similar campaign for every client.
- They sell Press Release distribution as digital PR. Know that wire syndication rarely earns editorial links.
- Most of the placements are paid. It’s not a PR campaign if most of the placements come with a publishing fee.
When Growfusely May Not Be the Right Fit
- You need reactive PR: Search Intelligence is ideal for you.
- You are currently prioritizing UK publications: Search Intelligence specializes in it.
- You resell PR to your own clients: Fatjoe is set up for agencies.
- You need crisis or corporate communications. Pick a traditional PR firm.
Why Partner with Growfusely for Digital PR?
Digital PR works best when it’s aligned with SEO. We are an SEO and digital PR agency that brings both together to earn quality media coverage, strengthen your website’s authority, and help the right pages rank higher.
Here’s how that compares with digital PR on its own:
| Digital PR on its own | Growfusely | |
|---|---|---|
| Link targets | Wherever coverage lands | Pages you need to rank |
| Outlet choice | Biggest reach | Outlets your buyers read and AI engines use |
| Story source | Trends and surveys | Your product data and expertise |
| Reporting | Placements | Links, rankings, referral traffic and AI mentions |
If you want to know which of your pages need authority and where it could come from, book a call. We’ll go through your site and show you the publications your buyers read, and AI engines cite in your category.
FAQs
How much do digital PR services cost?
Expect $2,000 to $20,000 a month for a retainer, or £5,000 to £15,000 ($6,000 to $20,000) for a single campaign. Specialist minimums on Clutch usually start at $5,000.
Is digital PR worth it for SEO?
Yes, when campaigns earn editorial links from relevant, authoritative publications. Those links are hard to get any other way, and the same coverage can raise how often AI engines name your brand.
What is the difference between an SEO agency and a digital PR agency?
An SEO agency improves your site and content so it ranks. A digital PR agency earns links and mentions on other sites. An SEO and digital PR agency does both, which avoids two vendors working toward different goals.
Do digital PR agencies guarantee links?
Good ones don’t guarantee specific placements, because editors decide what they publish. They can commit to a process and a target range of links per campaign.
Does digital PR help with AI search?
It can. AI engines lean on independent publications when they answer questions, so coverage there raises the chance your brand gets mentioned, even when the mention carries no link.
Should I hire in-house, a digital PR consultant or an agency?
Hire in-house if you have steady news and the budget for a full-time salary. A digital PR consultancy suits a team that needs strategy and guidance. A digital marketing and PR agency suits a company that needs PR and other marketing channels.
How do I choose the best digital PR agency?
Open ten of their recent placements, ask about a campaign that missed, and check that their media reach matches your market. The best digital PR agency for you passes all three.
Pratik Dholakiya is the Founder of Growfusely, a SaaS SEO and AI Search Visibility agency.
