A B2B SEO agency grows organic pipeline for companies that sell to other businesses, where buying committees and long sales cycles change how search works. The best B2B SEO agencies in 2027 include Growfusely, Stratabeat, SimpleTiger and Gripped. Published retainers start around $1,500 a month and run past $20,000.
Most companies start looking for a B2B SEO agency when the website stops pulling its weight.
It usually shows up in one of three ways:
- Traffic grows, but leads don’t.
- A competitor starts showing up in ChatGPT answers, and you don’t.
- Your last agency sent monthly ranking reports while pipeline stayed flat.
In this guide, I’ll explain what a B2B SEO agency actually does, how B2B SEO differs from consumer SEO, and what the work costs. Then I’ll compare 9 of the top B2B SEO agencies, each matched to a specific need.
This piece is written for any company that sells to businesses, be it software, IT services, manufacturing, professional services, fintech, and industrial firms.
If you sell software specifically, our list of the best SaaS SEO agencies has a separate lineup built for you.
Key Takeaways
- B2B SEO has to reach a buying committee, so one page per keyword rarely covers the people who decide.
- The terms that produce pipeline usually have low search volume. An agency that ranks keywords by volume is optimizing for the wrong readers.
- Published B2B SEO pricing on this list starts at $1,500 a month (Embarque) and reaches $22,000+ (Stratabeat’s top plan).
- Reviews alone won’t get you into AI answers. When we analyzed 1,739 AI citations for B2B software queries, review platforms supplied 7.3% of them, while independent content and comparison pages supplied about 79%.
- Ask every agency who does the work each week. Seniority on the sales call tells you nothing about who delivers.
Disclosure: This is Growfusely’s guide, and we rank ourselves first. Read our profile with that in mind. Every other agency is described from its own website, Clutch and public coverage, and none of them paid to appear.
Definition: B2B SEO is search engine optimization for companies that sell to other businesses. A B2B SEO agency is a firm that runs it for you: technical SEO, content for each member of a buying committee, authority building and reporting tied to pipeline. Most now cover AI search too, often called GEO or AEO.
What Does a B2B SEO Agency Do?
A good B2B SEO agency determines where your buyers go and what they search before they leave an inquiry to sales teams. Then, the agency builds assets to serve readers and build topical authority.
As an agency, it provides these B2B SEO services in different capacities:
- Buyer and keyword research: The questions a warm prospect asks, including terms with only a few dozen searches a month.
- Technical SEO: Working on website structure to improve crawling, indexing, EEAT, site speed, and also assisting with site migration.
- Commercial pages: Produce product, solution, use case, comparison, and alternatives pages built to convert.
- Content: Produce guides and resources written with your experts, so they hold up when a buyer forwards them to a skeptical colleague.
- Authority: Acquires links and mentions from the publications your buyers and AI engines trust, often through digital PR.
- Reporting: Tracks leads, pipeline, and AI visibility, alongside rankings and traffic.
In my experience, the commercial pages convert the highest. The blog section can grow traffic, but the articles have to provide touchpoints for readers to go deep into the funnel and eventually get in touch with your team and drop an inquiry.
What Makes B2B SEO Different
B2B SEO companies execute standard SEO practices. But the buyers, scope, and timeline change.
| Typical SEO | B2B SEO | |
|---|---|---|
| Who buys | One person decides | Board, CMO, in-house marketing leads, legal, sales, etc. |
| Best keywords | High search volume | Low volume, high intent |
| Sales cycle | Days or weeks | Six to eighteen months |
| Content test | Does it rank? | Does it solve a problem or help in conversion? |
| What gets reported | Traffic and rankings | Leads, pipeline and AI visibility |
In the previous version of this guide, I said B2B SEO supports longer funnels, reaches several stakeholders, and leads to higher-value deals.
That still holds in 2027.
The long sales cycle also breaks attribution. Someone reads your comparison page in March and books a demo in October through a branded search, and most analytics setups credit that deal to direct traffic.
Therefore, if you’ve been told SEO isn’t working, check whether your rankings bring the wrong visitors before you check anything else.
The Four Types of B2B SEO Agencies
Every B2B SEO firm on this list leans toward one of four models.
Depending on what you’re focusing your SEO goals on in the near future will define which agency is ideal for you.
- AI search and authority specialists: They treat B2B AEO and B2B GEO, being cited in ChatGPT, Perplexity, and AI Overviews, as core work alongside rankings. Growfusely and SimpleTiger lead here.
- Software SEO specialists: They have expertise in running SEO campaigns for SaaS and tech companies, with content and SEO planned together. Stratabeat, RevenueZen, and Embarque fit this requirement.
- Full funnel B2B growth agencies: They execute SEO along with other marketing channels like performance marketing, account-based marketing, demand generation, social, and so on. Ironpaper and Gripped work this way.
- Broad SEO execution teams: They are effective with multiple B2B industries and serve a volume of clients. Sure Oak and SEOProfy fit here.
How I Chose These B2B SEO Agencies
This specific list from my blog content bank is unique.
You won’t find agencies mentioned here repeated in any other lists from Growfusely’s blog.
In addition, I made major changes to the list compared to the earlier version by keeping three agencies and replacing five agencies that I find more suitable today.
That being said, I scanned each agency using four parameters:
- Proven B2B Focus: B2B brands as clients, case studies, or proven B2B SEO expertise
- SEO Generates Sales: SEO strategy has to contribute to leads and revenue alongside traffic
- AI Search Expertise: Each of them must have generated GEO/AEO results for a B2B brand in the last 12 months
- Pricing: If the agency has published pricing, that’s a big plus. Else, their Clutch profile should provide a range
Best B2B SEO Agency by Use Case
| If you need | Best pick | Why |
|---|---|---|
| SEO and AI search visibility built together | Growfusely | SEO, GEO, and authority work for B2B SaaS and tech brands, with a senior strategist on every account |
| A B2B SaaS SEO agency with published pricing | Stratabeat | B2B SaaS focus, plans from $8,000 a month, and a 2026 SEO Agency of the Year award |
| AEO and GEO for a software company | SimpleTiger | A dedicated AI search service covering ChatGPT, Perplexity, Claude, Gemini and AI Overviews |
| A UK partner for B2B tech | Gripped | London-based, built for B2B SaaS, AI, and tech firms with £2m to £20m ARR |
| SEO inside a full B2B growth program | Ironpaper | Over 20 years with complex B2B companies and long buying cycles |
| SEO for professional services or regulated sectors | RevenueZen | Clients across professional services, health tech and financial services, with published plans |
| SEO for fintech, insurance, or cybersecurity | Sure Oak | Clients such as SoFi, plus an AI search optimization service |
| A large SEO team across many markets | SEOProfy | 100+ specialists and 99 Clutch reviews |
| A lower-budget software SEO partner | Embarque | Plans that start around $2,500 a month |
For a B2B tech SEO agency with deep AI search work, start with Growfusely or SimpleTiger. For companies outside software, Ironpaper, RevenueZen, and Sure Oak have the broader B2B client mix.
Comparison of the 9 Best B2B SEO Agencies
| Agency | Type | Best for | Pricing |
|---|---|---|---|
| Growfusely (Editor’s Pick) | AI search and authority | B2B SaaS and tech companies | From $2,000/month |
| Stratabeat | Software SEO | B2B SaaS and tech | From $8,000/month |
| SimpleTiger | AI search and authority | SaaS and AI companies | $5,000+ minimum project |
| Gripped | Full-funnel B2B growth | UK and European B2B tech | From £3,500/month |
| Ironpaper | Full-funnel B2B growth | Complex B2B with long sales cycles | Minimum $25,000 per project |
| RevenueZen | Software SEO | B2B SaaS and professional services | From $5,000/month |
| Sure Oak | Broad SEO execution | Fintech, insurance and B2B services | $5,000+ minimum project |
| SEOProfy | Broad SEO execution | Companies needing SEO at scale | $1,000+ minimum project |
| Embarque | Software SEO | SaaS and marketplaces on a budget | From $2,500/month |
I took minimum project sizes from each agency’s Clutch profile and monthly prices from the agencies’ own pricing pages.
The 9 Best B2B SEO Agencies in 2027
1. Growfusely (Editor’s Pick)
- Best for: B2B SaaS and B2B tech companies that want SEO and AI visibility campaigns paired together
- Services: B2B SEO, AI Search Visibility (GEO), technical SEO, content, Authority and Citations, original research studies
- Recognizable clients: FreshBooks, Murf AI, Shopify, Whatfix, Multidots
- Pricing: Starts from $2,000 per month
Growfusely is an AI SEO and GEO agency for B2B brands. We cover technical SEO, keyword and buyer research, commercial pages, content, and authority building, and we plan all of it around how buyers now research on Google and AI engines.
Here’s how we build your B2B SEO strategy:
Step 1: Diagnose
In the first month, we audit your commercial pages for technical problems and check which sources ChatGPT, Perplexity, and Google AI Overviews cite when your buyers ask about your category.
Step 2: Fix and Build
We fix the pages buyers compare you on, recommend technical SEO changes for your developers, and publish new content that builds topical authority.
Step 3: Earn Mentions
We get your brand onto the publications your buyers and AI engines trust. This helps your website start getting AI visibility for relevant questions.
Step 4: Report
One report puts rankings, leads, and AI citations side by side for your stakeholders to review.
Case Study: Whatfix
Whatfix, a digital adoption platform, needed page one rankings for important keywords while it expanded to new solutions. Over more than two years, we built relevant content with its growth team and earned mentions on authoritative publications.
The results:
- Page one rankings for 3,000+ relevant keywords
- Mentions on 250+ high-authority websites
- 5x growth in referring domains
Read the full Whatfix case study.
Case Study: JetOctopus
For JetOctopus, an enterprise SEO crawler, organic traffic doubled within six months after we built expert-led guides with contributors such as Barry Schwartz and Lily Ray.
Want to get a brief on how we can improve your organic visibility? Schedule a call.
2. Stratabeat
- Best for: B2B SaaS and tech companies that want a specialist
- Services: B2B SEO, GEO, technical SEO, content, link building, digital PR, conversion rate optimization
- Recognizable clients: Freshworks, Intel, GE, AppFolio, MyCase
- Pricing: Plans from $8,000 a month, with larger plans from $15,000 and $22,000
Stratabeat is an SEO agency for B2B in Burlington, Massachusetts, founded in 2011 and led by founder and CEO Tom Shapiro. Its clients range from B2B SaaS startups to Fortune 500 technology companies.
It won SEO Agency of the Year at the 2026 US Agency Awards, which makes it a top B2B SEO company for software brands. It also publishes its pricing openly, which is rare in this market.
Its GEO service covers ChatGPT, Perplexity, and AI Overviews. It suits B2B software companies that want SEO, content, and conversion work from one specialist team.
3. SimpleTiger
- Best for: SaaS and AI companies that want AEO and GEO alongside classic SEO
- Services: SEO, AI search (AEO and GEO), content, link building, digital PR, performance marketing, web design
- Recognizable clients: Segment, Gainsight, Invoca, Jotform, Bitly
- Pricing: Clutch lists a $5,000+ minimum project and $200 to $300 an hour
SimpleTiger is a fully remote SaaS SEO agency headquartered in Sarasota, Florida, and has Jeremiah Smith as CEO and Sean Smith as co-founder and chief strategy officer.
They serve B2B and B2C software companies in fintech, martech, and cybersecurity. Its AI search service targets ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, and it offers a GEO Jumpstart package for companies starting.
It suits software companies that want SEO and AI search run by the same team, with PPC available if needed.
4. Gripped
- Best for: B2B SaaS, AI and tech companies in the UK and Europe
- Services: SEO, GEO, content, demand generation
- Recognizable clients: Crownpeak, Ravelin, Eficode
- Pricing: Advisory from £3,500 a month, Performance from £7,500 and Scale from £15,000
Gripped is a London-based SEO company for B2B founded in 2017 by Steve Eveleigh and Ben Crouch.
It has a team of 25 talented people serving 30 active clients, mostly B2B SaaS, AI and tech companies with £2m to £20m in annual recurring revenue.
Its GEO program covers an audit, content structure, entity and authority building, schema, and monitoring of AI mentions. With 32 Clutch reviews averaging 4.9 and published pricing, it’s a strong choice for UK and European B2B firms that want SEO tied to demand generation.
5. Ironpaper
- Best for: Complex B2B companies with long buying cycles
- Services: B2B SEO, AEO and GEO, content, website development, and demand generation
- Recognizable clients: Mobilewalla, Solartis, Ambi Robotics, Hexagon
- Pricing: Minimum $25,000 per project (as per Clutch)
Ironpaper is a New York B2B growth agency founded in 2003 by Jonathan Franchell, who leads it as CEO. It has a team of 50+ professionals in the USA, and it works with companies in software, tech, and energy.
Ironpaper treats SEO as one part of a wider offering that would include website development, content, and demand generation. It also helps brands appear in AI answers through its AEO and GEO work.
It suits B2B companies outside pure software, such as industrial or technical firms, that want one partner for their whole digital presence.
6. RevenueZen
- Best for: B2B SEO for manufacturers, professional services, and financial services companies
- Services: B2B SEO, GEO, AI brand visibility benchmarking, interview-led content
- Recognizable clients: Hiline, Shipfusion, Dooly, Bloomfire
- Pricing: Plans start from $3,000 a month
RevenueZen is a B2B SEO agency in Portland, Oregon, founded in 2017 by Alex Boyd. In January 2024, Onfolio Holdings, a Nasdaq-listed company, bought its assets. Currently, Clutch lists it as RevenueZen by Eastern Standard.
It works with B2B SaaS, health tech, professional services, financial services, and renewable energy companies. Its team interviews the client’s team to build unique and impactful content pieces. If you’re a non-technical B2B brand looking for an agency with straightforward pricing, check RevenueZen.
7. Sure Oak
- Best for: Fintech, insurance, cybersecurity, and B2B services companies
- Services: SEO, AI search optimization (GEO and AEO), technical SEO, link building, content
- Recognizable clients: SoFi, Mayflower, REC Solar
- Pricing: Minimum $5,000+ per project (as per Clutch)
Sure Oak is a Brooklyn SEO agency founded in 2017 by Tom Casano and led by CEO Nick Fraunfelder. It has a team of 35+ and 44 Clutch reviews averaging 4.9.
They serve a wide range of clients from financial services, insurance, SaaS, healthcare IT, and cybersecurity.
It coins its AI search offering as ‘AI Search Optimization’, covering ChatGPT, Perplexity, and AI Overviews. It suits companies in regulated or trust-sensitive sectors that want full-service SEO from one team.
8. SEOProfy
- Best for: Companies that need SEO executed at scale across several markets
- Services: SEO, AEO and GEO, link building, technical SEO, content
- Recognizable clients: Renuity, FXTM, Fullscript
- Pricing: Minimum $1,000+ per project (as per Clutch)
SEOProfy was founded in 2012 by CEO Victor Karpenko. It has a US address in Orlando, Florida, most of its team in Ukraine, and more than 100 specialists. Its Clutch profile shows 99 reviews averaging 4.9.
It works across many industries, B2B and SaaS among them, and was a finalist for SEO Agency of the Year at the US Agency Awards 2025. It suits companies with a clear strategy that need dependable execution at a lower hourly rate than most US agencies.
9. Embarque
- Best for: SaaS companies and marketplaces with a smaller budget
- Services: SEO strategy, content, technical SEO, link building, programmatic SEO, LLM SEO, GEO, and AEO
- Recognizable clients: VEED, Riverside, Picflow, Buy Me a Coffee
- Pricing: Plans start around $2,500 a month
Embarque is a SaaS SEO agency founded by Julian Canlas in 2021 (as per Clutch), with a distributed team across the UK, US, Europe, Asia, and Africa.
Many of its clients are prosumer and smaller business software brands, and it covers LLM SEO, GEO, and AEO alongside classic SEO. It suits early-stage software companies that want a specialist at a lower monthly price than most firms on this list.
B2B SEO Agency Pricing in 2027
Earlier, SEO for B2B companies used to be discreet so getting their pricing was tough. Today, the data is available thanks to agencies sharing it on their website or on their Clutch profile.
Here’s a breakdown of the B2B SEO pricing:
| Agency | Published price or Clutch minimum |
|---|---|
| Growfusely | From $2,000 a month |
| Embarque | From $2,500 a month |
| RevenueZen | From $5,000 a month |
| Gripped | £3,500, £7,500, or £15,000+ a month |
| Stratabeat | $8,000, $15,000 to $21,000, or $22,000+ a month |
| SimpleTiger, Sure Oak | $5,000+ minimum project on Clutch |
| SEOProfy | $1,000+ minimum project on Clutch |
| Ironpaper | Minimum $25,000 per project (as per Clutch) |
If you’re planning to allocate budget for B2B SEO, I’d plan along the lines below:
| Scope | Typical monthly budget |
|---|---|
| Strategy and technical direction for an in-house team | $2,000 to $5,000 |
| A full program for one site: technical, content, and authority | $5,000 to $12,000 |
| SEO inside a wider B2B growth program, or several markets | $12,000 to $25,000+ |
| A one-time audit | $2,000 to $10,000 |
Note: these ranges are based on my experience of working and reviewing B2B SEO proposals in the past decade.
That being said, the prices usually depend on:
- How much content you need
- How many links and PR mentions are required
- Technical SEO complexity of your website
- How senior and skilled the involved team from the agency is
While reviewing the prices, ask your prospective agencies for a breakdown on these points to assess effectively.
How to Choose a B2B SEO Agency
As per my notes in this guide’s earlier version, always check:
- Your requirements
- Set realistic timelines
- Agree on how performance is measured
- Check case studies
In addition, ask the agency six questions for better clarity:
| Ask | Why it matters | A good answer |
|---|---|---|
| Who will I talk to every week? | The pitch team is rarely the delivery team | A named strategist who stays for the whole engagement |
| What have you done in my industry? | B2B buyers in different sectors search differently | Named clients or case studies near your space |
| How do you choose keywords? | Volume-led lists miss the terms that produce pipeline | They start from buyer questions and sales calls |
| What happens in the first 30 days? | Publishing before diagnosing wastes the first quarter | A technical and commercial page audit |
| How will you report results? | Traffic alone hides whether SEO produces leads | Leads, pipeline, and AI visibility next to rankings |
| How do you measure AI visibility? | Buyers increasingly meet vendors inside AI answers | A prompt set for your category, tracked monthly across engines |
If you already work with an agency and want to check its output, see how to tell if your SEO agency is doing good work. If you’re deciding which parts to hand over at all, read what to outsource to an SEO agency.
Red Flags When Hiring a B2B SEO Company
- Guaranteed Rankings or AI Mentions: Nobody controls Google or ChatGPT.
- Too Much Emphasis on Search Volume: In B2B, the high-converting terms usually have lower search volume.
- Majority of the Clients are B2C: If they can’t point to companies like yours, be careful.
- Reports Excessively Focus on Traffic: Ask for a sample report before you sign because an ideal B2B report should give pipeline, engagement metrics, conversion rate, etc.
- It Cannot Explain AI SEO Strategy Clearly: Ask how they measure it, and for a result they measured for a client.
- One Fixed Package for Every Client: Each B2B client has different SEO requirements, so an agency should have different packages for different clients.
When Growfusely May Not Be the Right Fit
We’re built for B2B SaaS and tech companies.
You should look elsewhere if:
- You Want SEO and Performance Marketing Both: We work on organic search only. SimpleTiger offers both.
- You Need a Team in the US (or specific) Time Zone Every Day: Ironpaper’s team is fully US-based.
- Your Budget is Under $2,000 a Month: Start with Embarque, or with a one-time audit from any agency here.
- You’re a Consumer or Local Business: This list is built for B2B buyers.
Why Partner with Growfusely for B2B SEO?
We combine SEO and AEO now. I’m sure you’d agree that your customers are searching on Google or ChatGPT before talking to any sales team.
Therefore, here’s what working with us looks like:
| What you need | What we do |
|---|---|
| Pages that turn visits into pipeline | Commercial, comparison, and use case pages mapped to your buying committee |
| A place on AI shortlists | We track your category’s prompts across engines, then build the pages, and monitor AI mentions those assets get |
| Authority your buyers recognize | Guest contributions, digital PR and mentions, as with Whatfix’s 250+ websites |
| Senior attention | A strategist who stays on your account |
| Reporting leadership trusts | Rankings, leads, and AI visibility in one report |
Book a call, and we’ll walk you through how we can improve your brand’s AI visibility across LLMs and search engines.
Conclusion
A good B2B SEO agency turns the searches your buying committee makes into pipeline. Start by identifying your bottleneck, AI search, software SEO, full-funnel growth, or broad execution.
Then ask every agency on your shortlist one question, ‘Who does the work each week?’
Want an outside view of where your B2B SEO stands? Talk to us.
FAQs
What Is a B2B SEO Agency?
The best SEO company for B2B runs search engine optimization for companies that sell to other businesses. It covers technical SEO, keyword research based on buyer questions, commercial pages, content, authority building, and reporting tied to leads and pipeline. Most B2B SEO agencies now also work on visibility in AI answers.
Who Is the Best B2B SEO Agency?
Your best B2B SEO firm depends on your bottleneck. For SEO and AI search together, Growfusely or SimpleTiger. For B2B SaaS with published pricing, Stratabeat. For UK and European tech firms, Gripped. For complex B2B outside software, Ironpaper. For fintech and insurance, Sure Oak.
How Much Does a B2B SEO Agency Cost?
Published prices on this list run from about $2,000 a month to $22,000+ (Stratabeat’s largest plan). Most full programs for one site cost $5,000 to $12,000 a month. Growfusely starts at $2,000 a month.
What Sets B2B SEO Apart from B2C?
B2B SEO serves longer sales cycles, several decision-makers, and high-ticket deals. It targets lower-volume, higher-intent searches and needs content a buyer can defend inside their company. B2C SEO usually aims at one person making a faster decision.
Can Small Businesses Benefit from B2B SEO Services?
Yes. A small B2B company can compete with larger rivals by owning a few high-intent searches in its niche, such as comparison and use case terms. Start with a technical audit and your most important commercial pages before paying for large content volume.
How Long Does B2B SEO Take to Show Results?
In my experience, fixes to commercial pages can lift leads within a quarter, while new content and authority take six to twelve months to build. Because B2B sales cycles are long, pipeline from SEO often shows up a quarter or two after the traffic does.
Do B2B SEO Agencies Handle AI Search (GEO and AEO)?
Many say they do, so test it. Ask which prompts they would track for your category, which publications they’d target for mentions, and to see an AI visibility report from a current client. On this list, Growfusely, SimpleTiger and Stratabeat run dedicated AI search services. For a wider view, see our list of the best AI SEO agencies.
Pratik Dholakiya is the Founder of Growfusely, a SaaS SEO and AI Search Visibility agency.
