Hazel specializes in developing online brand presence and content strategy for B2B firms. She has worked in the digital marketing industry for over eight years.
Here’s what she does at Growfusely –
– Lead teams that create powerful, relevant, and engaging content that needs to be optimized for search engines
– Engagement with key opinion leaders, strategists, and domain experts within SaaS (Software as a Service) to create value for our customers as well as build Growfusely’s brand presence across the marketplace
– Support Growfusely’s key strategic initiatives
– Build brands on social media through a robust content strategy
Before entering the digital marketing space, she worked in the Indian pharma industry. She has rich experience across various pharma majors with stints in marketing, brand management, training, and salesforce management.
After completing MBA in Strategic Management, Hazel’s first few years were in Indian Pharma, with stints in sales, marketing, brand management, and overall product strategy.
As a part of brand management and product strategy, she was responsible for conceptualizing and developing content and interacting with KOLs to provide a strong position for the brand.
With content, and product strategy slowly moving online, Hazel developed a deep interest in building brand strategy in the digital space. This is where she decided to switch careers and focus full-time on content marketing.
Coffee is her beverage and painting medium!
Because she's compassionate and carries herself with confidence.
Because he is always thinking of something that's a game changer.
Because he has got commendable oratory skills.