Mind the Graph is a cloud-based infographics design tool that helps scientists, researchers, and students to create infographics, charts, graphs, and more. They have 40,000+ scientifically accurate illustrations across 80+ fields.
Mind the Graph wanted to build its online authority and increase visibility on the SERPs through content marketing and SEO. Before partnering with Growfusely, their in-house professionals executed their marketing campaigns.
After auditing their platform, we found that an unorganized website structure, unauthorized backlinks, thin and irrelevant content, and an unplanned content calendar were doing their online visibility no good.
By keeping all their requirements in mind, Growfusely built a long-term content marketing and SEO strategy that will cement Mind the Graph as an industry leader in their domain.
The execution of the said strategy began with fixing the architecture of the website and creating high-quality linkable assets that earned organic backlinks for the client on autopilot. Growfusely team also focussed on getting Mind the Graph mentioned on authoritative websites, disavowing low-quality backlinks, and refurbishing its on-site content to keep them relevant and increase engagement.
Within a short span of six months, Mind the Graph experienced a 217% growth in organic traffic, almost a 100% increase in referring domains, and a more than 42% uptick in the number of keywords they ranked for organically.