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Content marketing that makes a tangible difference for your SaaS

SaaS companies that use content marketing tend to see 30% higher growth rates and 5-10% better retention rates.

Here’s how our SaaS content marketing services manifests such numbers for your business
  • Build brand awareness and thought leadership
  • Improve your organic presence and Google rankings
  • Drive traffic that fuels qualified leads (trials, demos, email subscribes)
  • Reinforce user education and retention
  • Engage your users’ in their full-funnel journey
  • Create trust among potential users
  • Position your SaaS as a niche authority
  • Establish continuous and long-term organic marketing ROI

How we put your SaaS in front of your target audience

Content marketing is more than blogging. While 36% of the world’s biggest SaaS companies use their blogs to share educational content, we produce content that doesn’t just educate but engages your prospects to take action.

Schedule a 1:1 Strategy Call
Content Strategy

We thoroughly understand your SaaS vertical and develop a data-backed content strategy that outlines how to best reach your target audience.

What You’ll Get
  • A tailor-made content strategy
  • Content voice aligned with your branding goals
  • Monthly content deliverables of consistent quality
  • Decisive action plan for content placement on prominent sites
  • Idea generation for content assets and resource pages
Content Creation

We create content that’s comprehensive, evocative, well-researched, original, personable, and SEO-friendly to boost engagement with your prospects.

What You’ll Get
  • How-to guides
  • Original research and white papers
  • Infographics
  • eBooks
  • In-depth blog posts and listicles
  • Landing page copy
  • Email drip campaigns
Content Distribution

We distribute your content on high-value, difficult-to-earn, audience-appropriate platforms to solidify your SaaS brand’s reputation and earn quality links.

What You’ll Get
  • Blogger and social media influencer outreach
  • Outreach to niche content communities
  • Guest blogging outreach
  • PR and media outreach
  • Social and display ads
Thought Leadership

We help you establish your personal brand as a SaaS expert within the communities that matter most to your target user base.

What You’ll Get
  • Brand-focused content strategy to determine what kind of thought leader status is the best fit
  • Business and personal blog management
  • Guest contributions on trusted sites
  • Media placements
  • Email and podcast interviews
Content Audit and Maintenance

We regularly review all the content you have on your SaaS website, fix whatever needs fixing, refresh old content, and find opportunities for continuous improvement.

What You’ll Get
  • Content updates to keep everything relevant and search-engine friendly
  • Content repurposing to expand the reach of your most important pieces
  • Strategic keyword optimization and internal linking to improve your overall SEO and UX
  • Content analytics with a focus on rankings and referring domains growth
Content Reporting

We provide periodic updates and content marketing reports so you know exactly how your content is performing in terms of SEO and conversions.

What You’ll Get
  • Brand awareness metrics that show your content’s reach and organic traffic
  • Engagement metrics that show how well prospects engage with your content
  • Backlinks metrics that show how well your content assets are earning inbound links
  • Lead generation metrics that show how many people convert into leads and sign-ups
SEO Consulting

Besides content marketing, our consultants help your SaaS rank high in search results via technical SEO and link-building guidance.

What You’ll Get
  • In-depth SEO audit and review
  • Technical and on-site SEO recommendations
  • Backlink profile audit and management
  • SEO strategy and performance reporting

Types of content we create and distribute

We map content creation to the user intent and funnel stages so you better connect with your
audience. With Growfusely at your side, your sales team can focus on closing qualified leads
instead of generating them.

Marketing Funnel
Middle of the Funnel

Content that targets interested readers to check out your SaaS offerings, guide them in their product research phase, and turn them into leads.

  • Product comparisons
  • Cheatsheets
  • FAQs
  • Email drips
  • Checklists
  • And more
Bottom of the Funnel

Content that demonstrates with proof and examples exactly how your SaaS product can solve your users’ specific challenges, turning leads into customers.

  • Case studies
  • Use cases
  • White papers
  • Behavior-based emails
  • Demo landing pages
  • And more

Check out these useful SaaS content marketing resources

Content Marketing For SaaS: The Definitive Guide (2022)
read more right-arrow
How to Leverage Content Marketing and SEO for Demand Generation
read more right-arrow

Content marketing lifecycle

Growfusely’s approach to SaaS content marketing is simple yet effective, rooted in data, and driven by strategy.

Execution Handpicking your dedicated team Editorial calendar management Content assets design and creation Backlink outreach and technical SEO Measurement Content marketing report SEO performance report Recommendations and opportunities report Distribution SEO Public Relations (PR) Email Social Media Paid Distribution Planning Setting SMART content goals Audience research Topics ideation Strategy creation
Planning Setting SMART content goals Audience research Topics ideation Strategy creation Execution Handpicking your dedicated team Editorial calendar management Content assets design and creation Backlink outreach and technical SEO Measurement Recommendations and opportunities report SEO performance report Content marketing report Distribution Paid Distribution Social Media Email Public Relations (PR) SEO
See Our Step-by-Step Process

Choose how you work with Growfusely

Decide how you’d like to work with us based on your budget, speed, and goals.

Schedule a 1:1 Strategy Call
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    Done-For-You Monthly Content Marketing Retainer

    From content strategy to creation and distribution; we’ll take care of everything.

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    One-time Detailed Content Marketing Audit

    Get detailed and actionable insights into your content marketing performance, technical SEO and UX issues, content and keyword gaps, and overall improvements.

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    Ongoing Content Marketing Consulting

    Leverage our years of SaaS content marketing expertise to guide your team’s execution.

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    Custom Content Marketing Plan As Per Your Needs

    We can manage a specific facet of your SaaS content marketing, such as content writing, link building, etc. You decide, we deliver.

See how we’re scaling the organic visibility of SaaS brands

jet-octo

The Content-Driven SEO Strategy Helped JetOctopus Double Its Organic Traffic in 10 Months

See how we collaborated with SEO industry thought leaders to produce expert-led long-form guides, and helped scale their organic traffic and link acquisition.

read case studyright-arrow

What the decision-makers think of our work

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Julia Nesterets
Co-Founder & CEO, JetOctopus
I’m extremely satisfied with Growfusely’s services.

“As the co-founder of JetOctopus.com, I’m extremely satisfied with Growfusely’s services, especially in terms of content creation. I love how the team dives deep into our complex SaaS platform to understand its intricacies and then describes its unique value propositions with clear content.

I also appreciate the team’s commitment to deadlines and their proactive approach to offering interesting solutions in terms of our content marketing strategy, which has led us to double our organic traffic within six months of the partnership. At the end of the day, I can’t complain and I’m enjoying the quality we’re deriving from this collaboration.”

Check Out Our Client Portfolio

Get a free, no-strings-attached content marketing plan for your SaaS

Here’s what you get when you request a free, customized
content marketing plan for your SaaS.

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Audit of Your Existing Content

So you understand what’s working well and what needs attention.

Content Strategy Brief

An initial content strategy brief that shares the types of content you should cover and topic ideas that would work well for your SaaS.

Competitor Analysis

So you know what your rivals are doing well, what they’re doing badly, and make informed decisions for your content marketing investment.

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SEO Positioning

Get an understanding of how prepared your SaaS is to win at SEO.

Execution Roadmap

See a complete plan of action that you can DIY or let us do the heavy lifting for you.

Partnership Options

Get a summary of how we recommend partnering to help you achieve your MRR and organic growth goals, along with budget options.

Get Your Free Content Marketing Plan

Other SaaS marketing channels you might want to explore

See how we can sweeten your other user acquisition channels to pull everything in the same direction: growth.

  • SEO

    Rank your most important SaaS pages to the top of Google for your desired keywords, with a blend of compelling content and technical tweaks.

    Learn moreright-arrow
  • Link Building

    Take advantage of our trust-based relationships with reputable publishers to get high-quality backlinks.

    LEARN MOREright-arrow
  • Digital PR

    Earn strong brand mentions and product placements from high-authority platforms in your vertical.

    LEARN MOREright-arrow
  • Content Writing

    Get link-worthy, actionable, user-first, and search-optimized content that ranks.

    Learn moreright-arrow

Are we a good fit for your SaaS?

Our content marketing services for SaaS are comprehensive and output-oriented. Find out if we’re the right content marketing agency for your needs.

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We Could Be a Fit If
  • You’re willing to invest in long-term, sustainable organic growth.
  • You understand and value the impact of quality content on revenue growth
  • You have funding or budget to fund an ongoing and long-term partnership
  • You want a partner who will own and lead your content marketing, from strategy to promotion
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We're Probably Not a Fit If
  • You want overnight results
  • You prefer production volume over quality
  • You’re okay with black-hat link building and SEO
  • You’re okay with a team that agrees with you mindlessly, instead of taking charge and sitting in the driver’s seat

If this sounds like a content marketing partnership you’re looking for, then let’s talk.

Schedule a 1:1 Strategy Call

Frequently asked questions

Our content marketing services can help your SaaS build greater brand awareness, improve your organic traffic and Google rankings, boost qualified leads, create trust among your target user base, position your brand as an authority, reduce your churn, and ultimately increase your MRR.

We specialize in SaaS. We’re more results-oriented instead of sharing random deliverables. We have proven experience and success in helping SaaS brands scale new heights.

Our full-service content marketing engagement includes everything from planning and strategy to execution, distribution, and measurement. See our step-by-step process here. (link to ‘Our Process’ page)

Our content marketing strategy includes several things like a content brief, KPIs and goals, what types of content to write, topic ideas, content distribution channels, and a lot more.

Yes, we do. We can start a pilot campaign for a month, plan and execute the work as per our discussion and then let you decide if we’re the right fit for a long-term partnership.

Ready for SaaStronomical organic growth?

Let's find out if we're the SaaS content marketing company you’re looking for.

Schedule a 1:1 Strategy Call
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