Mind the Graph is an online graphic design tool for scientists, researchers, and students. It empowers them to create high-quality scientific infographics, posters, social media posts, presentation slides, and graphical abstracts.
Mind the Graph wanted to build their online authority through Content Marketing and SEO. Before partnering with us, they were executing their marketing campaigns in-house.
Their website was divided between subfolders and subdirectories. Best SEO practices is to follow one approach and stay consistent with it so we did exactly the same.
Mind the Graph had a few articles published on their blog. But they needed a calendar with relevant and optimized content scheduled specifically for their targeted audience.
We observed that their website had backlinks automatically generated via forums, RSS feeds, etc. We found an opportunity to replace them with relevant and high-authority mentions.
Their existing content bank had a scope of optimization. They can be fine-tuned to resonate with relevant audiences at specific stages of the funnel to build readership, organic visibility, brand reputation, and conversions.
We identified a lot of technical SEO opportunities during the website audit.
The website was divided into subfolders and subcategories which increased the opportunity for us to do semantic website structure for search. We also recommended vital UI-UX adjustments to make the website’s browsing experience delightful.
We provided in-depth, research-backed, and long-form pieces that help Mind the Graph’s audience achieve their goals and comprehensively answer their questions, and in turn boosting the website’s organic ranking.
After extensive research and detailed outlines, we developed 12+ content assets for Mind the Graph.
Unlike most graphic design SaaS platforms, Mind the Graph served a very specific set of people. So, we had a tremendous opportunity on our hands to serve a unique and highly targeted audience (researchers, scientists, and students).
We aimed to make the blog a one-stop platform for these people to gain scientific visual design knowledge.
Here are examples of a couple content assets we produced for Mind the Graph:
While auditing their website, we found out their traffic-generating blogs needed optimization.
And so, our SEO and writing team collaboratively worked towards breeding new life to these pieces.
We also found many irrelevant and spammy backlinks that could negatively impact their SEO. So, we disavowed those links to maintain the site’s reputation in the eyes of Google.
A free infographic maker specifically for the scientific community—this idea is bursting with potential. We analyzed the market and started contacting relevant and reputable publications.
This process involved careful content ideation, production, outreach, and promotion that ultimately generated high-quality and relevant brand mentions for Mind the Graph.
Here are examples of a couple content assets we produced for Mind the Graph:
We’ve acquired mentions from below platforms for Mind the Graph:
Within 6 months, Mind the Graph witnessed a tremendous growth in organic traffic. The whopping growth of more than 200% in organic traffic gave them more qualified traffic.
We aggressively executed our content marketing plan that resulted in a significant spike in the number of referring domains. The number of referring pages also shot up for more than 100% within a span of six months.
Mind the Graph started ranking for nearly 10,000 keywords after partnering with us. The impactful content creation and distribution activities brought for the brand on top of many conversion-centric keywords.
"I'm really happy with how the Growfusely team followed the agreed-upon plan. They did everything they promised to help us revamp our website's SEO structure and create a coherent content strategy for our SaaS. Their outreach team also helped us secure quality links and mentions from relevant publications, which led us to a 217% qualified traffic growth and over twice the number of referring domains than we had before joining forces with them. All in all, they engaged every resource and really cared about us."
Do you want to scale your business through Content Marketing and SEO, just like Mind the Graph did?
See how we collaborated with SEO industry thought leaders to produce expert-led long-form guides, and helped scale their organic traffic and link acquisition.
We land strong brand mentions and product placements from high-authority platforms in your niche.
See how we helped Whatfix land high-quality links from authoritative publications in their niche with our content-led link building approach.
Let's find out if we're the SaaS content marketing company you’re looking for.
