SaaS companies have to implement different kinds of marketing strategies to get ahead of the competition and get their products much-needed recognition and credibility in the market.
However, choosing the right SaaS PR strategies and campaigns is crucial in ensuring that your PR efforts yield the desired results. While you can attempt implementing a SaaS PR strategy in-house as long as you have the necessary expertise, you can also partner with a PR agency for SaaS that can help you in the process.
With that in mind, here are some of the top SaaS PR agencies you should consider partnering with, in 2025:
Comprehensive Review of Top 10 SaaS PR Agencies
Most SaaS PR agencies also offer additional digital marketing and other SEO services so that customers can get all the necessary services under one roof. That said, here’s a list of SaaS PR agencies that are worth considering in 2025:
Growfusely is a SaaS content marketing agency offering high-quality marketing services focused on SEO and content marketing. The agency also offers digital PR for SaaS companies, helping them boost their online reputation and visibility.
Best for: SaaS companies that are looking for digital PR services to build a stronger online reputation
Top Services:
SEO
Content Marketing
Link Building
Content Writing
Digital PR
Creative Services
Industries
Growfusely primarily tailors its services to cater to SaaS clients and industry.
Recognizable clients
Mind The Graph
Document360
Whatfix
Reviews by clients
Case study
You can check some of the best work done by Growfusely on this page.
Price
Growfusely offers custom pricing plans based on client requirements and objectives.
2. 5WPR
Headquartered in New York, United States, 5WPR is one of the most popular PR agencies in the region. While the agency serves several industries, it specializes in SaaS public relations services and helps companies boost their reputation management and online visibility.
Best for: High-value brands that want to boost their online reputation and visibility.
Top Services:
Public Relations
Strategic Planning
Event Management
Reputation Management
Influencer & Celebrity Marketing
Product Integration
Affiliate Marketing
Industries
Technology
Beauty & Grooming
Consumer Products & Brands
Travel & Hospitality
Home & Houseware
Food & Beverages
Entertainment & Sports
Health & Wellness
Recognizable Clients
Kodak
CrossFit
G-Shock
Loreal
Reviews by clients
Case study:
Check out some of the best work done by 5WPR for its clients on this page.
Price
5WPR offers custom pricing plans to clients based on their requirements and objectives.
3. Publicize
Publicize is a digital PR and digital marketing agency offering 360-degree communication and SaaS PR services to companies in the technology and software sector. Founded in 2013 by Conrad Egusa, Publicize is known to generate equally robust results for private corporations as well as non-profit organizations.
Best for: B2B Tech & SaaS Startups and small-sized companies that want to boost their growth.
Top Services:
Press Releases
Media Pitching
Media Relations
Thought Leadership
Digital Marketing
Industries
SaaS
Blockchain & Crypto
Fintech
Cybersecurity
Big Data
EdTech/BioTech/Healthtech
Consumer Technology
Real Estate
Hospitality
Health & Wellness
Recognizable clients
Prometeo
Evernym
Bloomio
Reviews by clients:
Case study
You can visit this page to check out some of the best work done by Publicize.
Price
Publicize offers three pricing plans (when billed annually) ranging from Essentials which costs $1750 per month, Growth which costs $3000 per month, and finally Enterprise plans which cost $4500 and upwards.
4. PRLab
PRLab is a global PR agency for tech startups and companies and has catered to over 100 clients with strategic PR. With a result-driven PR model, PRLab was founded by Matias Rodsevich to offer superior PR services to some of the fastest-growing companies in the world.
Best for: B2B Tech companies that want to improve their online reputation and public image.
Top Services
Global PR
Internal Comms
PR Funding
Media Training
Digital PR
SEO Services
Industries:
Fintech & Financial Services
SaaS
BioTech/HealthTech/CleanTech
Crypto & Blockchain
Cybersecurity
Healthcare
Logistics
Industrial/Corporate
Recognizable clients:
Unifonic
Wayflyer
CoreZero
Reviews by clients
Case study
You can check out some of the best work done by PRLab on this page.
Price
PRLab offers custom pricing plans tailored to the client’s requirements and objectives.
5. Clickstrike
Clickstrike is a B2B SaaS PR firm and marketing agency offering high-quality services to various clients from the technology and software industry. Founded in 2018, Clickstrike aims to provide all the services a SaaS company requires to achieve its revenue and growth goals.
Best for: B2B SaaS companies looking for a full-service agency to handle all their marketing needs along with PR
Top Services:
Earned Media & PR
SaaS Influencer Marketing
PPC
SEO
Link Building
B2B Lead Generation
Industries:
Clickstrike primarily caters to the requirements of SaaS companies.
Recognizable clients:
Neurahub
Acorn
Aisera
Reviews by clients:
Case study:
You can check out some of the best work done by Clickstrike on this page on their website.
Price
Clickstrike offers custom pricing plans tailored to the client’s requirements and objectives.
6. PR Superstar
PR Superstar is a London-based PR agency that offers a wide range of PR and marketing for SaaS services for almost every industry. The agency also offers specific PR services tailored to SaaS companies that want to boost their online reputation and generate high-quality leads.
Best for: B2B SaaS Companies that are looking for an agency that will take a specialized and strategic approach towards marketing.
Top Services:
News Stories
Publicity and Media Relations
Reactive Coverage
Thought Leadership
Internal/Stakeholder Communication
Media Training
Social Media Guidance
Online Content
Industries:
PR Superstar offers PR and Digital PR services to clients from almost every industry you can think of.
Recognizable clients
Laura Ashley Hotels
CRCC Asia
Opus
Evolve
Case study
You can check out some of the best work done by PR Superstar on this page listing their success stories.
Price
PR Superstar offers custom pricing plans based on individual client’s requirements and objectives.
7. PANBlast
PANBlast, formerly BLASTmedia, is one of the best tech PR companies and helps rapidly growing brands achieve their expected objectives in the B2B SaaS technology sector. As a specialized agency, PANBlast has the necessary team of expert professionals who have a deep understanding of the challenges associated with the SaaS industry.
Best for: B2B SaaS companies that are experiencing rapid growth and have ambitious PR goals
Top Services
Media Relations
Thought Leadership
Content Development
Measurement & Reporting
Strategy & Counsel
Industries
Artificial Intelligence
ClimateTech
MarTech
HRTech
DevOps
Retail & eCommerce
Recognizable clients:
6Sense
Bizzabo
Ironclad
Moz
Reviews by Clients
Case study
You can check out some of the best work done by PANBlast on this page on the website.
Price
PANBlast offers custom pricing plans based on the client’s requirements and objectives.
8. Walker Sands
WalkerSands is a full-service B2B marketing and public relations agency founded in 2001. The agency has worked with hundreds of B2B clients and helped them generate desired sales and branding outcomes. That said, Walker Sands is also considered the pioneer of ‘outcome-based marketing’ approach.
Best for: B2B companies looking for a full-service marketing agency that has years of experience in digital PR.
Top Services
Public Relations
Demand Generation
Creative
Content
Branding
Social Media
PR Insights + Strategy
Industries
Technology & AI
Financial Services
Retail & eCommerce
Manufacturing
Healthcare
Professional Services Consulting
Supply Chain + Logistics
Recognizable clients
Sophos
Commercetools
Semrush
Reviews by clients
Case study
You can take a look at some of the best case studies of Walker Sands on this page.
Price
Walker Sands offers custom pricing plans tailored to client requirements and objectives.
9. Search Intelligence
Search Intelligence is a digital and tech public relations agency that helps companies build powerful backlinks that progress their online reputation. Over the years, Search Intelligence has helped companies build high-quality SaaS digital PR campaigns with their expertise in PR link building.
Best for: B2B companies that are looking for an agency specifically focusing on PR and related services
Top Services
Reactive PR
Online Reputation Management
Data-Driven PR Campaigns
Industries
Search Intelligence caters to a wide range of companies and industries, and is not only limited to the SaaS industry.
Recognizable clients
Superdry
Ahrefs
Howden
Reviews by clients
Case study
You can check out some of the best work done by Search Intelligence on this page.
Price
Search Intelligence offers custom pricing plans to client’s requirements and objectives
10. uSERP
uSERP is a link-building agency founded by Jeremy Moser for companies that want to use the strategy for SEO as well as Digital PR. uSERP has now been ranked as one of the best link-building agencies for four consecutive years, making it a great choice for companies that are looking to utilize these services to boost their online reputation.
Best for: B2B Companies that specifically require link-building services to further their online reputation and public relations
Top Services
Broken Link Building
Guest Post Link Building
Unlinked Mentions
Digital PR Link Building
Industries
uSERP serves different kinds of companies across industries but primarily technology and software companies.
Recognizable Clients
ActiveCampaign
Freshworks
Crowdstrike
Preply
Reviews by clients:
Case study
You can check out some of the best work done by uSERP on this page.
Price
uSERP offers a wide range of Link Building Plans (from $10,500/month), Content Plans (from $16,000/month), Consulting Plans (from $25,000/month)
6 Key Considerations When Selecting the Best SaaS PR Agencies
We have now looked at some of the best PR firm for SaaS to consider partnering with, in 2025. Let us now learn about some of the key considerations you must keep in mind while using the right agency for your company:
1. Understanding Your Marketing Needs
For SaaS companies, marketing and PR could look a bit different than traditional marketing and SaaS PR agencies understand that. However, before you get on board a partnership with one such agency, you must first understand your marketing and PR needs.
You must determine the type of goals you want to accomplish with the marketing and PR strategies so that you can communicate them accurately to the SaaS PR agency you hire for your company.
2. Establishing Goals and KPIs for Your SaaS PR Campaign
Even before you sign up with a SaaS PR firm, it is a good idea to figure out the goals and objectives you are targeting with your PR campaign. After you have assessed your marketing needs, you can define the SMART goals and objectives you may want to achieve through your SaaS PR campaign.
The goals and objectives you want to achieve will also help you establish the Key Performance Indicators (KPIs) you want to set for your campaigns.
Say, the goal you want to achieve with your PR campaign is generating more leads and increasing your website authority. To achieve this goal, you might want to design a PR campaign and set the number of qualified leads generated, and the domain authority score of the website as the KPIs to measure its success.
3. Evaluating an Agency’s Branding, Media Network Relations and Link Scheme Expertise
When you are vetting the PR agencies to select the right one for your SaaS business, there are multiple factors you must consider. Every digital PR agency offers certain services and skillsets to clients, but there are certain additional areas to consider in the selection process.
Firstly, you must assess the reputation and credibility of the best SaaS PR agency that you want to put in charge of building or managing your online reputation. Determine the agency’s branding and reputation to figure out if indeed, it is a trustworthy agency you can entrust your PR campaigns to.
Next, you must ensure that the agency has the right resources, in terms of technology and team, to establish their expertise in PR for SaaS. One of the ways to indicate their experience in the field is the quality of the media network the agency has, and the kind of link-building capabilities you have.
4. Partnership Models and Communication
The success of your company’s association with a B2B SaaS PR agency depends on the partnership model you choose. This is one of the reasons most PR agencies offer custom pricing plans.
That said, here are some of the common partnership models companies must consider when partnering with a digital or enterprise SaaS PR agency:
#1 Fixed Monthly Retainer Model
One of the most common partnership models chosen by SaaS companies and PR agencies is the fixed monthly retainer model. In this model, the two parties agree upon a fixed price to be paid monthly in exchange for the services rendered. The price is fixed based on the specific services provided, making it easier
#2 Referral Model
The referral model of the partnership involves three parties including your company, your primary agency and then a PR agency. When your marketing agency does not have enough expertise in PR or enough resources, they might appoint a PR agency to take care of those services.
In this case, they will refer you, the client to a PR agency in exchange for a referral bonus or commission. In this partnership model, you will be directly in contact with the PR agency and the middleman will not have any authority in the entire association.
#3 White Labeling Model
In some cases, PR agencies also offer white labelling services, which is beneficial if you are an agency too. Similar to the situation in the second partnership model mentioned above, if your agency does not have the necessary PR expertise, you can white-label the PR services of another agency that has expertise in the area. This is a common partnership model leveraged by marketing agencies that have expertise in other strategies but lack expertise in PR.
#4 Measuring Success: Defining ROI Metrics for SaaS PR Strategies
As an extension to the point we discussed above about establishing the right goals and KPIs for your PR campaigns is implementing the right ROI metrics to measure its success. Without the right metrics to measure the ROI of your PR campaign, you won’t be able to attribute success to the strategy.
SaaS PR strategies are trickier to implement than traditional PR strategies, which makes it even more important to measure the ROI with the right metrics. Some of the common SaaS metrics that you should know about include — churn rate, retention, annual contract value, and signup to paid conversion rates.
#5 Case Studies and Client Feedback
One of the final factors you should consider in the process of selecting the right SaaS PR agency is assessing its ability to implement PR campaigns successfully. Beyond the expertise of the team and the resources at their disposal, it is the customer reviews that can inform you about the pros and cons associated with the agency.
You must seek out case studies detailing the work they have done for their clients. Additionally, you should also understand the positive and negative experiences clients have mentioned in their feedback.
Conclusion
Finding the right SaaS PR agency can make all the difference between the success and failure of your PR campaigns. Not only do you need to assess whether they have the necessary expertise and experience you also need to ensure that they meet all the criteria you have set for your PR strategy and campaign.
Growfusely is a SaaS-focused content marketing agency that offers high-quality PR services to B2B tech companies.
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