PUBLISHED: Jul 6, 2023

7 Powerful B2B SEO Tools That You Should Be Using Right Now

Pratik Dholakiya
B2B SEO tools featured image

You need B2B SEO tools to execute several aspects of your B2B search optimization strategies. These tools can help you with technical issues, keyword research, content marketing, on-page optimization, link building, and more.As you delve deeper into any SEO strategy, these tools become a necessary part of your arsenal. According to a survey by BridghtEdge, 60% of marketers use four to six different tools to aid their efforts. Let’s look at some of the best SEO tools for B2B companies.

1. Google Analytics, Keyword Planner, & Search Console

Google Analytics screenshot

Google Analytics, Google Keyword Planner, and Google Search Console are four different B2B SEO tools. Each of these can help you with different aspects of your SEO strategy.

You can use Google Analytics to get data on your website. It tells you how many people are coming to your website through different sources. It is also one of the top B2B SEO platforms to track leads and sales. 

Google Search Console is one of the best B2B SEO tools for technical audits. It can also help with all sorts of visibility tracking and other performance metrics. Google Keyword Planner helps you search for keywords, asses their ranking difficulty, find out search volumes, and more.

Each of these Google products qualifies as a top SEO tool for B2B businesses. But, they are most effective if you use them in tandem.

Best For:

  • Measuring Website’s Organic Traffic Performance
  • Keyword Research
  • Market Trend Analysis
  • Track Keyword Ranking
  • Technical SEO Audit
  • Track Referring Domains


  • Provides accurate insights about the website’s performance.
  • You can have loads of features even in the free plan.
  • Data is sourced from Google searches.
  • Easy integration with several Google products.
  • Insightful audience and acquisition analysis.


  • Limited backlink analysis capabilities.
  • Limited keyword insights.
  • It is difficult to conduct competitor analysis.
  • Limited customizations.
  • Limited tools for technical SEO

2. Ahrefs

Ahrefs homepage

Ahrefs is one of the top-rated SEO tools for B2B companies of all sizes. It is an all-in-one tool for technical SEO, keyword research, competitor analysis, and backlink research.

It has a variety of unique features that can do wonders for your SEO strategy. Ahrefs can show you the traffic potential of different keywords. It can also group keywords into topic clusters. This will help you target multiple keywords for your web pages. You also get suggestions for internal linking and backlink opportunities for your content.

With competitor analysis features, you can see the best-performing pages of their website with a variety of insightful metrics. Ahrefs will also find out the opportunities to help you improve your ranking faster.

This tool can help you throughout your B2B SEO campaign, from planning all the way to performance analysis.

Best For:

  • Keyword Research
  • Competitor Analysis
  • Backlink Research & Suggestions
  • Research Content Ideas


  • Keyword difficulty score can guide your SEO strategy.
  • It estimates the number of backlinks needed to rank for a keyword.
  • It is quite useful to identify backlink opportunities and competitor analysis.
  • Ahrefs generates keyword data from 10 search engines.
  • You can compare your URL with 10 similar competitor pages.
  • Ahrefs has many free-to-use tools.
  • Its domain authority score is an indicator of SEO performance.


  • It does not filter out toxic backlink opportunities.
  • Technical SEO features are difficult to understand for beginners.
  • It has limited reporting functions.
  • Technical SEO audit features are limited.
  • It is expensive compared to other SEO platforms.

3. Semrush

Semrush homepage

Semrush is also an all-in-one B2B SEO tool. It is useful for all phases of an SEO strategy. You get some interesting features for competitor analysis, keyword research, content marketing, and off-page SEO.

Semrush can also help you find a list of relevant keywords as well as semantically related searches. This feature comes in handy when you are creating content to build topical authority. It will also give you topic ideas to target keywords and content templates to help you write articles.

Once you have published your content, you can use Semrush to find potential sources to get backlinks for your web pages. You can use Semrush to plan and execute your entire SEO strategy. 

Best For:

  • Competitor Analysis
  • Technical SEO
  • Keyword Research
  • Research Content Ideas
  • Content Writing
  • Off-page SEO


  • The competitive positioning map allows you to conduct a comparative analysis
  • You can estimate the number of backlinks required for ranking.
  • Detailed backlink analysis with toxic links identification
  • You can identify backlink opportunities.
  • SEMrush provides guidelines for Google SERP features.


  • It has limited search engine data.
  • Reports offer limited customization.
  • You only get one user account for all plans.
  • The user interface can seem complicated for beginners.
  • It is expensive compared to other SEO platforms

4. SpyFu

SpyFu homepage

SpyFu is one of the best SEO tools for competitor analysis. The “spy” in its name is quite justified. While you get similar features in other SEO tools, SpyFu offers depth in its analysis.  You can track their backlink profile, organic traffic, SERP rankings, and more. This platform also gives you a historical overview of their SEO and SEM performance.

As for your SEO campaigns, SpyFu can show you technical problems on your website. It can also tell you what you need to improve to perform better. 

SpyFu is also one of the best-rated SEO platforms for B2B keyword research. Almost every tool can give you a list of keywords to target. But, SpyFu also helps you find ranking opportunities that your competitors might have missed.

SpyFu is the best platform for SEO for B2B businesses that require competitive intelligence and in-depth keyword research.

Best For:

  • Market & Competitor Analysis
  • Technical SEO
  • Identify Backlink Opportunities
  • In-depth Keyword Research


  • You can get in-depth audience analysis, keyword research, & competitor analysis.
  • The platform provides a historical overview of the website’s performance.
  • The platform shows opportunities to improve SEO.
  • SpyFu identifies content gaps and ranking opportunities for keywords.


  • The keyword & backlink database is limited.
  • The platform has limited features for a technical SEO audit.
  • It requires a lot of manual searching.
  • The reports are not very customizable.
  • The platform does not show rankings by geolocation.

5. Moz

Moz homepage screenshot

Moz has 3 different products for SEO: Local, Pro, and STAT. If your B2B business has a physical location, Moz Local is the tool for you. Moz Pro is an all-in-one toolkit to plan and execute SEO campaigns. Moz STAT can help you with competitor analysis, audience analysis, and keyword research.

The best feature of Moz products is that they give you actionable insights. For example, its keyword research tool will tell you which search terms you need to prioritize to rank faster. While other SEO tools for B2B can help you identify the problems, Moz also tells you how to fix them.

It is one of the best SEO platforms for B2B companies that are new to the game. The actionable insights can be very helpful at the early stages of an SEO strategy.

Best For:

  • Competitor Analysis
  • Local SEO
  • Technical Audit
  • Keyword Research & Suggestions
  • Link Research
  • SERP Feature Optimization


  • You can get up to 10 monthly searches with the free account
  • Actionable insights can guide your SEO strategy
  • The platform provides priority score for keywords
  • MozBar Chrome extensions are useful for research.
  • Moz has quite a few SEO tools that you can use for free.


  • It does not have data on search engines other than Google.
  • The backlink analysis does not provide many insights.
  • Each product requires a separate subscription.
  • The interface can get complicated for beginners.
  • Does not provide analytics for video content.
  • Limited features for technical SEO.

6. BuzzSumo

BuzzSumo homepage

BuzzSumo is one of the top SEO platforms for B2B keyword research and content marketing. While it has features for SEO as well, those are not as powerful as other platforms. On the plus side, you will get features for SEM, SMM, digital PR, influencer marketing, and more.

When you use BuzzSumo for keyword research, it also gives you topic ideas to rank for those keywords. It also makes your job easier by generating content briefs for those topics. Once your content is ready, you can analyze its effectiveness and find out ways to promote it on social media, forums, and other websites.

BuzzSumo is one of the best SEO solutions for B2B companies that need help with content marketing.

Best For:

  • Research Content Ideas
  • Content Writing
  • Off-page SEO


  • You can identify content trends and ideas. 
  • The platform assists with keyword targeting and content creation.
  • You can monitor your competitors’ content strategies.
  • The platform helps conduct different types of digital marketing campaigns.
  • You can identify backlink opportunities through digital PR features.


  • It has limited features for backlink analysis.
  • The platform has a limited database for keyword research.
  • The user interface and reports are not customizable.
  • Limited features for technical SEO and on-page optimization.

7. Screaming Frog

Screaming Frog homepage

The Screaming Frog SEO Spider is one of the best B2B SEO tools for technical audits and on-page optimization. It can identify broken links, identify redirects, analyze URLs, generate sitemaps, review robot directives, and more.

This B2B SEO platform also converts your website’s architecture into visuals. This helps you easily pinpoint problem areas and find out the room for improvement.

You can use it for initial audits and periodic checks for on-page optimization. The paid version also allows you to schedule audits so that you can keep tracking technical issues with your website.

Best For:

  • Technical SEO Audit
  • Website Architecture
  • Website Data Visualization
  • On-page Optimization


  • This platform conducts a complete technical audit.
  • Architecture visualization helps you identify problem areas. 
  • You can get individual analysis for each URL.
  • The platform identifies redirect chains.
  • You can get actionable insights to improve SEO.


  • The user interface can be challenging for beginners.
  • The reports are difficult to understand.
  • There is not much scope for customization.


Each of these B2B SEO tools is unique in its own way. You will need to pick the ones that suit your strategies, technical knowledge level, and marketing requirements. For instance, if you are a beginner, Moz’s actionable insights could be very useful. On the other hand, if your strategies depend on outshining your competitors, SEMrush can give you an edge.

You can even use a combination of top SEO platforms for B2B marketing. For example, you can use Screaming Frog for technical SEO and BuzzSumo for technical SEO. Either way, the right SEO tool can make your job a lot easier.

Featured image by DepositPhotos

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO.

Ready for SaaStronomical organic growth?

Let's find out if we're the SaaS content marketing company you’re looking for.