Like every other vertical of marketing, Artificial Intelligence is taking over SEO and content marketing, and the impact is undeniable. With the introduction of Gemini and AI-generated search results, Google’s foray into integrating AI and search only solidifies the notion that the technology is here to stay and dominate.
That said, even the SEOs and marketers who were initially skeptical about AI, are now leaning towards leveraging the technology to create powerful strategies. While AI has powered certain aspects of traditional SEO tools for years, the current influx of the best AI tools for SEO is unlike anything seen before.
With that in mind, let us look at what these AI SEO tools are, and then look at some of the best AI SEO tools you can consider investing in 2026 and beyond.
What Are AI SEO Tools?
AI SEO tools are software solutions that help businesses navigate their SEO strategy more easily using Artificial Intelligence (AI). While most SEO AI tools are primarily used to automate SEO tasks and activities, they offer powerful insights into the existing website and SEO performance.
Many SEOs refrain from using AI-powered tools due to concerns about being replaced; however, the benefits these tools offer are undeniable. Here’s how the right SEO tool can make your SEO processes more efficient and productive.
It eliminates the scope for guesswork and assumptions, and shows you what’s actually happening.
It speeds up audits so you’re not crawling pages manually.
It reveals unidentified and unexplored keyword gaps and opportunities.
It tracks rankings in real-time so you can see what’s working and what isn’t.
It analyzes competitor data in depth and shows you exactly what their strengths are.
It automates cumbersome tasks so you can focus on strategy instead of spreadsheets.
It helps you measure ROI clearly with well-defined metrics.
12 Best AI Tools for Driving Your SEO Performance and Strategies
Let us now look at some of the best AI tools for SEO to consider for your business in 2026:
Best for: Automating and brainstorming basic SEO activities and tasks
The current hype surrounding AI capabilities and their transformative features in content creation and marketing began with the introduction of ChatGPT to the market at the end of 2022. Today, ChatGPT has become one of the most popular AI-powered language models and is even considered to be one of the best free AI tools for SEO. Although it is not a dedicated SEO tool, you can utilize it for certain SEO activities and tasks.
Alternatives
Jasper.ai
Gemini
Top Features
Creating optimized title tags and meta descriptions
Generating content ideas and detailed outlines for them
Identifying errors that might disrupt your SEO performance
Generating SEO-friendly recommendations tailored to your content and website
Price
ChatGPT is free to use, but you can also opt for the more advanced version for $20 per month.
Best for: Content marketing features and accurate SEO analytics
Clearscope is an AI-powered platform that can empower growing brands and enterprises’ content marketing and SEO strategies. Using Clearscope, not only can you ideate and generate highly impactful topics, write and optimize content pieces, but also safeguard all the traffic on your website. While most features offered by Clearscope are similar to other content marketing tools and AI tools for keyword research, the workflow is very different, and the interface is easier to learn and use for non-technical users.
Alternatives
Content Harmony
MarketMuse
Top Features
Comprehensive keyword research and topic ideation using discovery reports
Direct access to content optimization using just a URL
Automating the generation of content briefs and outlines
Easy integration with different types of word processors, such as Google Docs, MS Word, and WordPress
Monitoring SEO performance in real-time and generating custom reports
Price
Clearscope offers two pricing plans, $189/month and $399/month, depending on the features and specifics you choose. You can also go for the Enterprise plan with custom pricing if required. You can check the details of each pricing plan on the website.
Best for: AI-powered features and tasks explicitly tailored for local SEO
Google Business Profile is an essential component of your local SEO strategy. Localo is a comprehensive Local SEO tool designed to optimize and strengthen your GBP and Google Maps listings and boost their visibility and rankings to attract local customers.
The tool also helps you automate local SEO tasks and activities, and regularly monitors and audits your performance, allowing you to tweak your strategy based on your goals.
Alternatives
Birdeye
Yext
Top Features
Automated content generation for business profile listing and review responses
Review and citation management for multiple locations of the business
AI-powered website builder poised to boost your local SEO performance
Competitor analysis and position map analysis to help you monitor and manage the ranking of your listings across locations
Price
Localo offers a wide range of pricing plans, including those designed for business owners and SOE agencies. Business owners can start with a free plan, and agencies begin with the most basic plan, starting at $99 per month. You can review the details and features associated with each pricing plan on this page on Localo’s website.
Best for: Full suite of AI-powered SEO features and personalized recommendations
When looking for a comprehensive all-in-one SEO tool to automate and manage your SEO strategy, you need not look further than Semrush. From managing your website growth to managing every aspect of your SEO and content marketing strategies, Semrush offers tools and analytics to empower every part of your online marketing presence. We love Semrush’s versatility and extensive suite of tools, which are designed for both SEO and content specialists, securing a firm position on this list.
Alternatives
Ahrefs
Moz
Top Features
A robust on-page SEO checker to analyze the performance of your webpages
Personalized search performance analysis and regular updates on competitor strategies to capitalize on any new opportunities
Management of off-page SEO and technical SEO, along with the on-page SEO features, from a single dashboard
Semrush Copilot centralizes all your data across various Semrush tools and offers personalized insights and performance data
Schedule daily alerts and organization features to tackle and manage different issues
Price
Semrush offers three pricing plans starting from $139.95/month, going up to $499.95/month. You can check out the features and specifics of each pricing plan on this page on the Semrush website.
Best for: AI-powered Technical SEO optimization for non-tech users
Alli AI is one of the best AI SEO tools for businesses, designed to automate some of the most challenging aspects of a typical SEO strategy — on-page SEO and technical SEO. Alli AI can seamlessly identify SEO issues on your website, provide custom recommendations, and take necessary actions to resolve them in just a few clicks. Alli AI is one of the most popular AI tools for brands that don’t have an experienced SEO team but want to implement a robust SEO strategy.
Alternatives
Semrush
Surfer SEO
Top Features
Generation of clear and actionable recommendations to resolve any SEO issues in your website
Optimize multiple webpages on your website using the Bulk Optimization feature
Use the Live Editor to make changes to your website directly, to optimize for SEO
Automation of internal linking with custom recommendations
Tracking and monitoring your keyword rank to make informed SEO decisions
Price
Alli AI offers three pricing plans, starting from $169/month for the Small Biz plan and going all the way up to $ 1,199/month for the Enterprise plan. You can review the details of each plan on this page.
Smartwriter.AI is an AI-powered tool designed to automate and streamline the process of acquiring backlinks or link building. The tool analyzes specific blog articles, processes the context, and then generates personalized outreach emails to acquire links. As a result, you can get access to hyper-personalized outreach emails without having to devote too much time to writing or designing one.
Alternatives
Lyne
Quicklines
Top Features
Scans and processes blog content and contextually understands it
Creates personalized outreach emails based on the processed information
Price
Smartwriter offers three monthly plans starting from $59/month and going up to $359/month for the Pro Plan. You can review the specifics and features of each pricing plan on this page.
Best for: Powering all your marketing verticals and strategies with AI
Jasper is an AI platform designed to empower marketers to collaborate, brainstorm, and develop effective marketing strategies for their brands. One of its use cases is integration of AI in SEO, wherein Jasper can be switched into SEO mode and used to analyze content and even create content that performs better on search engine results pages. Jasper also helps marketers check for plagiarism in the content to enhance its quality before it is published.
Alternatives
ChatGPT
Gremi
Top Features
Creating outlines and first drafts that are optimized for SEO
Analyze content to check how it will rank, and ways to safeguard it against plagiarism
Generating Schema Markup and FAQs by leveraging Jasper Chat
Tweak and optimize your SEO workflow with the help of integrations with apps like Zapier and Google Sheets
Price
Jasper offers two pricing plans for each user account, labeled as seat, at $39/month and $59/month. Jasper also offers a custom pricing plan for brands looking for personalized AI features.
While most SEO smart tools and content marketing solutions out there leverage AI in some capacity, Frase is a tool that exists solely to utilize AI for SEO and content marketing strategies. With a team of data scientists and software engineers behind the product, Frase aims to make SEO and content marketing features more accessible for people around the world.
Alternatives
Koala AI
Jasper
Top Features
A dedicated AI-powered article writer that can automate the process of content creation
Creation of powerful and highly effective content briefs to level up your SEO strategy
Optimize your content for better performance on the search engines
Use the content editor to edit all your content based on SEO and content marketing requirements
Price
True to its goal, Frase offers a free trial pricing plan. Frase also offers two additional pricing plans, at $45/month and $115/month, as well as a custom pricing plan for enterprises. Check out the details of each pricing plan on this page.
Screpy is an AI-powered SEO tool specifically designed to automate large parts of your keyword research and website optimization. With smarter SEO insights and several powerful features to help you manage your SEO and content strategies through AI. Used by top brands like Oracle, Sony, and Adobe, Screpy is a valuable tool for teams seeking to automate their SEO strategies.
Alternatives
Serpstat
SE Ranking
Top Features
Track the positions of keywords on the SERPs
Monitor the website and page loading speed
Monitor the uptime and overall SEO performance of your website and generate reports
Conduct a comprehensive SEO audit of your website
Automate high-quality content creation using AI
Price
While Screpy even offers a free plan offering basic functionalities, for teams looking for advanced features, two other pricing plans cost $10/month and $30/month, respectively. You can check the inclusions in each pricing plan on this page.
Best for: Monitoring online visibility and conducting competitor analysis
AI Search Grader is a new-age Generative Engine Optimization (GEO) tool, an upgrade over traditional SEO software tools, leveraging ChatGPT to analyze the SEO performance of a website. Allowing you to conduct your SEO tasks and activities within the ChatGPT environment, AI Search Grader eliminates the need to add yet another marketing tool to your arsenal, specifically for SEO.
Alternatives
ChatGPT
Jasper
Top Features
Analyzing the keyword ranking and visibility of your website
Fetching important insights about competitors’ SEO strategy and performance
Calculating a unique AI Search Score that helps you check your website’s current search engine visibility and performance
Price
AI Search Grader offers limited free usage. Businesses can leverage this tool by signing up for a Mangools account.
Best for: Automation of outlines and creating content optimized for search engines
For seasoned SEO professionals, Surfer SEO is a tool that rivals Semrush and Ahrefs—comprehensive SEO tools that help brands create high-performing traditional or SaaS content on search engines, and optimize websites to improve their rankings. Surfer SEO combines the powers of traditional content marketing, SEO, and AI to generate powerful insights and SEO strategies.
Alternatives
Semrush
Ahrefs
Top Features
Generating NLP suggestions for more organic keywords that help your content rank on search engines
Providing writing support with an AI-powered writing assistant, Surfy, that can edit, rephrase, and optimize content
Generating automated content outlines and pieces to make your SEO and content processes more productive and efficient
Price
Surfer SEO provides two pricing plans, $79 per month and $175 per month. The platform also provides a custom pricing plan for enterprises with large-scale requirements.
Best for: AI-powered content creation and optimization
While most deem MarketMuse one of the best AI tools for SEO content writing or a content intelligence platform, it is so much more when you use it to its fullest potential. Right from conducting a competitor analysis to creating effective outlines and content that outperform your competitors on search engines, MarketMuse can help you every step of the way. MarketMuse also allows you to optimize your content to perform and rank better on search engines.
Alternatives
Content Harmony
Frase.io
Top Features
Conducting competitor analysis to analyze how your content performs compared to your competitors
Creating topic clusters, generating topic ideas, and drafting outlines that are designed to come up with content pieces that perform well on search engines
Generate high-quality optimized content that measures the E-E-A-T and competitive advantage of each piece before publishing
Price
MarketMuse is a free AI tool for SEO, offering limited features and support for a single user.
The full version is available with three other pricing plans starting from $99 per month, going up to $499 per month. You can check the features associated with each pricing plan on the tool’s pricing page.
5 Key Features to Consider When Selecting The Best AI Tool for SEO
So, these are some of the top artificial intelligence SEO tools for your business. Next, let’s take a look at the key features to consider when selecting the right one.
1. Figure Out the Must-Have Features
To a large extent, the SEO features you need depend on the specifics of your strategy, but you should also consider scalability. So even if you think you don’t need certain features, ask yourself if you are likely to require them soon and include the ones that qualify.
However, for the most part, you must include features that your SEO strategy requires. For instance, if you already have the keyword research part sorted, but struggle with managing and optimizing large content volumes, this should be on your list of must-haves in an SEO tool.
2. Establish Cost-Budget Fit
Regardless of how essential a specific SEO AI tool may seem, you must consider the cost-budget fit to ensure you don’t spend a chunk of your SEO budget on a specific tool. While most of these tools will help automate several tasks and activities, and are thus worth the investment, it is a good idea to be prudent when trying a tool for the first time.
Of course, if you are an enterprise, this may not be a definitive factor. However, even in that case, it is a good idea to seek quotes from multiple AI SEO tools so you can compare the prices and select one that aligns with your requirements and your budget.
For instance, if you are primarily looking for an AI SEO tool that helps you generate optimized content for your small business website, you are better off going for a content-focused SEO tool rather than a full-suite SEO tool to help you manage the costs.
3. Consider Team Size
In some cases, the choice of your AI SEO tools has more to do with your team size and much less to do with other factors on this list. As specified in our description of some of the aforementioned SEO tools, you may have access to only one or a limited number of user accounts on a free or lower-tier pricing plan.
If you end up facing this hurdle with a specific AI SEO tool, it’s a good idea to check out the alternatives or get in touch with their team to inquire about a custom plan tailored to your requirements.
4. Customer Service
If you are in the process of selecting an AI SEO tool for your business, you are probably looking to boost the productivity and efficiency of your SEO strategy. If you choose an SEO tool and end up having to deal with multiple people for a simple query resolution, it will prove counterproductive.
To ensure this does not happen, learn more about their customer service process and mechanisms. After all, you must know the process to follow when you don’t know how to navigate certain parts of the tool or if you are facing any bugs that can disrupt your SEO operations.
5. Reviews and Testimonials
Another important factor to consider before subscribing to a specific AI SEO tool is the rating and reviews it has garnered from users. While tools can make tall claims in their product and About pages, users will never lie about their experience.
Rely on the reviews and testimonials posted by users on third-party websites so that you can assess whether a specific tool is as user-friendly and helpful as it claims. You can also get a better understanding of the specific features users may have loved or disliked using in the tool.
Concluding Remarks
Artificial Intelligence has much to offer to marketing and SEO strategies, including powerful AI SEO and SaaS content marketing tools. AI SEO tools can help you automate or streamline certain parts of your SEO strategy and even give you an extra edge over competitors. You must choose wisely, as the ROI you can get from any of the aforementioned SEO tools depends on whether it is the right fit for your business.
Looking for a SaaS content writing and marketing agency that can get your SEO strategy on track without having to worry about implementing AI SEO tools? Contact us and get started.
FAQs
Which is the best AI for SEO?
Several AI-powered tools can help level up your SEO strategy and navigate specific aspects of it, such as ChatGPT, Jasper, and Koala AI. They help with content optimization, keyword research, and competitive analysis. The right choice depends on your workflow, budget, and how hands-on you want to be.
Can I utilize AI for my SEO?
Yes, most AI SEO tools can help with automating certain parts of or your entire SEO strategy. Doing so can speed up tasks like keyword research, topic planning, content optimization, audits, and even competitor analysis. It can also help you make smarter decisions. Of course, you still need strategy and human judgment, but AI can level up most of your SEO process.
Can AI replace SEO?
While there is a lot of talk about AI replacing search engines, the trends show that the latter remains a strong source for any kind of information. That said, as long as search engines remain the primary source of information for users worldwide, SEO will continue to be an integral part of their marketing strategy.
Is AI content good for SEO?
As such, Google has not announced anything that suggests AI-generated content is evaluated any differently from that written by humans. As long as the AI-generated content follows SEO best practices, is helpful, and optimized both for search engines and users, it will be beneficial for your SEO strategy.
What is the best AI writer for SEO?
Jaser.ai and Copy.ai are two of the best AI writing tools for SEO in the market today. However, many SEO tools also feature an AI-based content generator or writer that may be suitable for your content requirements.
Can Google detect AI SEO?
While Google cannot detect whether you have used AI to strengthen your SEO, it does have algorithms in place that can detect AI-generated content. However, there is no evidence to suggest that such content will be penalized as long as it is optimized and meets the search engine’s criteria for high-quality content.
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