The Best B2B PPC Agencies to Partner With in 2025

B2B businesses have to work harder to create the right marketing strategy to attract high-value customers. There are organic strategies like SEO when you are chasing long-term goals, and then there are strategies like PPC advertising to achieve short-term goals.

Having said that, employing the right agency to help you target your goals can help level up your marketing strategy. You can choose a full-service marketing agency that offers PPC services, a dedicated B2B SaaS PPC agency with prior experience catering to your niche, or even a SaaS content marketing agency to complement your paid strategies with high-quality organic content.

Most B2B PPC agencies will offer search ad services and social media ad services that can help you create and run powerful PPC campaigns for your business. Let us look at some of the best B2B PPC agencies that you can consider partnering up with, in 2025. 

The Elite List of Best B2B PPC Agencies

1. Hey Digital

Hey Digital is a digital marketing agency catering to the B2B SaaS industry with services such as PPC management, branding, and other creative strategies. Founded in 2018, Hey Digital is headquartered in Estonia and helps SaaS brands achieve their digital goals by deploying a team of SaaS experts to work on client projects.

Best for: SaaS

Top Services

• Paid Search 
• Paid Social
• Creating and Refreshing Ad Creatives
• Targeted Ads on Third-Party Websites and Directories

Industries

• SaaS

Recognizable clients

• Hotjar
• Writesonic
• Adjust
• Sprig
• Pitch

Reviews by clients

Case Studies

• Pitch reported a 56% increase in sign-ups
• Writesonic reported a 350% increase in revenue
• Stream reported a 243% increase in sign-ups
• lokalise reported 250% growth in trial conversions

Check out more of Hey Digital’s case studies here.

Price: Custom Pricing Based on Requirements

2. Radd Interactive

Radd Interactive is a digital marketing agency based in San Diego, offering SEO and PPC services to clients across industries and niches. With a team of talented and experienced professionals, Radd Interactive strives to create and implement innovative strategies that help companies achieve their marketing goals and overtake competition.

Best for: Retail & eCommerce

Top Services

• SEO
• Paid Media
• Link Acquisition
• Amazon Marketing
• Social Media Marketing
• Content Marketing & PR
• Video Production
• Web Design & Development
• Digital Marketing Recruiting

Industries

• Consumer Product Brands
• Service Providers
• Industrial Product Manufacturers

Recognizable clients

• NMEAF 
• The Honey Pot Company
• Speed Circuit
• Special Needs Group

Reviews by clients:

Case Studies: 

• Stairway Shop reported a 13X increase in ROAS
• The Honey Pot reported a 397% increase in organic traffic 
• Fire Cam reported a 50.23% increase in ad conversions
• Industrial Products reported a 123.37% increase in ad revenue

The detailed case studies on Radd Interactive’s website explain how the company delivered the above results for its clients as a B2B paid search agency and more.

Price: Custom Pricing Based on Requirements

3. Ignite Visibility

Ignite Visibility is a leading digital marketing agency based in San Diego on a mission to create and provide innovative digital marketing solutions to companies in need. Focused on customer success and growth, Ignite Visibility comes up with cross-channel strategies that combine proven techniques with innovative content and creativity.

Best for: Small and Medium B2B

Top Services:

• Search Engine Optimization
• Paid Media Advertising
• Social Media Advertising
• Content Marketing
• Digital PR
• Digital Marketing Strategy
• Franchise Marketing & Development

Industries:

• Franchise
• eCommerce
• Healthcare
• Financial Services
• Home Services
• Automotive

Recognizable clients:

• Dun & Bradstreet
• Experian
• Inspire Brands
• DrivenBrands
• Bill Howe
• Tony Robbins

Reviews by clients:

Case studies

• The Wildlife Trekking Company reported a 3X increase in paid traffic
• Santa Fe Farms reported a 200% increase in traffic

You can check out some of the other remarkable work done by Ignite Visibility on this page.

Price: Custom Pricing Based on Requirements

4. Rock The Rankings

Rock The Rankings brands itself as a SaaS SEO agency focused on helping SaaS companies grow and scale up. The agency is completely SEO-focused and promises organic growth to SaaS brands seeking a well-structured strategy to boost revenue and performance. Rock The Rankings has also come up with proven strategies that help companies rank better on the SERPs, and bring them closer to their revenue goals.

Best for: SaaS

Top Services:

• SaaS SEO Management
• SEO Consulting
• SEO Content Writing
• Programmatic SEO
• Link Building

Industries:

• SaaS

Recognizable clients:

• Brightmetrics
• Exploding Topics
• Pinecone
• Asigra
• Deep Sync

Reviews by clients

Case studies:

• CVMaker reported a 78% increase in MRR
• ReviewsOnMyWebsite reported a 62% increase in signups

Take a better look at the results that Rock The Rankings has delivered for its clients on this page.

Pricing: Custom Pricing Based on Requirements

5. WebFX

WebFX is a well-known digital marketing agency providing full-service digital solutions to companies across industries. This includes coming up with custom strategies for growing brands and helping them boost revenue and growth through proven digital marketing actions. 

With the help of MarketingCloudFX, an ROI tracking platform, WebFX has also become a leader in the industry.

Best for: All Industries

Top Services:

• SEO
• Digital Advertising
• eCommerce SEO and PPC
• Revenue Marketing & CRO
• Content Marketing
• Website/Social Media Design

Industries:

• Professional Service Providers
• Finance
• Food & Beverage
• Franchises
• Automotive & Transportation
• Education
• eCommerce
• Technology & More

Recognizable clients:

• Subway
• Verizon
• Wrangler
• Stanley Security
• Peapod

Reviews by clients

Case studies

• An eCommerce client reported a 105% increase in PPC revenue
• A healthcare client reported a 132% increase in PPC conversions

Check out WebFX’s portfolio here to take a detailed look at these case studies and more.

Price: Custom pricing based on requirements

6. 93X Agency

93x Agency, now known as Clarity Performance, is a B2B digital marketing agency that offers SEO, PPC, and other digital services exclusive to technology and software companies. The agency is based in London and has a team of professionals experienced in serving B2B tech and software businesses with tailored marketing solutions.

Best for: B2B Tech and SaaS

Top Services:

• SEO
• PPC
• Conversion Rate Optimization
• UX & Web Design

Industries:

• Technology & Software
• SaaS

Recognizable clients:

• Bankable
• Zivver
• BigChange
• Learnosity
• Codat

Case studies:

• A client in the data & research space reported an increase of 2209% in SERP rankings
• The same client also boosted lead generation by 775%
• A B2B technology business recorded a 6X increase in generated leads

Price: Custom Pricing based on requirements

7. Semetrical

Semetrical is yet another digital marketing agency on this list that collaborates with brands having ambitious goals to achieve more revenue and growth through innovation and technology. Semetrical is known for creating and implementing comprehensive marketing strategies seamlessly by developing robust relationships with brands and working as their strategic partners.

Best for: B2B Enterprises

Top Services

• SEO
• Paid Media
• Web Analytics
• Social Media
• Content Marketing

Industries

• Enterprise
• eCommerce
• Fashion
• International
• B2B 
• Travel

Recognizable clients

• TicketMaster
• Equinox
• OntheMarket.com
• Cloudflare

Reviews by clients:

Case Studies

• Equinox reported a 599% increase in monthly organic traffic
• Orega reported a 139% increase in organic leads from serviced office pages
• OnTheMarket reported a 59% drop in CPA and 45% increase in leads 

Visit this page to check out Semetrical’s case studies and success stories related to their B2B PPC services.

Price: Custom pricing based on requirements

8. Klientboost

Klientboost promotes itself as a performance marketing agency that helps companies maximize revenue and growth through tailored strategies. Klientboost helps companies in eCommerce and SaaS industries boost their conversions and designs creative strategies to generate desired results for them.

Best for: SaaS & eCommerce

Top Services

• Paid Advertising
• SEO
• Conversion Rate Optimization
• Email Marketing

Industries:

• SaaS
• Technology
• eCommerce

Recognizable clients

• Juniper Networks
• Stanford Business School
• Salesloft

Reviews by clients

Case studies

• Juniper Networks reported a 329% increase in conversions
• RAPS reported a 56% increase in revenue
• Liveview Technologies reported a 500%+ increase in ROI

Check out the myriad videos and written testimonials by happy clients of Klientboost on this page.

Price: You can choose the services you want to purchase and get an estimate using this pricing calculator.

9. Riverbed Marketing

Riverbed Marketing is a B2B marketing agency that creates customer-centric and revenue-focused strategies to reduce friction in your sales pipeline. The agency also helps businesses scale up with the help of sustainable and ethical marketing practices and an experienced team of talented individuals focused on fostering stronger relationships with clients.

Best for: Small and Medium B2B Companies

Top Services:

• Marketing strategy
• Paid Media
• SEO
• Marketing Automation
• Content Marketing
• Marketing Consultation
• Fractional CMO

Industries

• B2B

Recognizable clients:

• Aubea
• Brightvolt
• Riipen
• Probed

Reviews by clients:

Case studies

• Aubea doubled their leads and increased website traffic by 416%
• Brightvolt doubled their leads and increased website traffic by 1000%+

Price: Here are the pricing plans offered by Riverbed marketing agency.

10. Directive

Directive Consulting is a performance marketing and business growth strategy agency that offers SEO, PPC, social media, and content marketing services to tech brands. All the strategies and campaigns created by Directive are empowered by powerful analytics and a team of experienced specialists who create insightful marketing campaigns. 

Best for: SaaS 

Top Services

• Content & SEO
• CRO & Performance Design
• Paid Media
• Video
• Marketing Ops
• Go-to-Market Strategy

Industries:

• SaaS

Recognizable clients:

• Seagate
• Zapproved
• DBT

Reviews by clients:

Case studies

• DBT exceeded the projected goal conversion rates by 94%
• Eden Health reported a 181% increase in the conversion rate and 78% in conversion volume

Take a detailed look at Riverbed Marketing’s case studies here.

Price: Custom Pricing Based on Requirements

11. Single Grain

Founded by Eric Siu, Single Grain,  a full-service digital marketing agency that combines powerful marketing strategies with cutting-edge technology to help companies since 2014. The team of digital marketing specialists at Single Grain comes up with personalized strategies that can drive growth and help brands and businesses scale up. 

Best for: SaaS

Top Services:

• SEO
• Content Marketing 
• Paid Advertising
• CRO

Industries:

• SaaS
• eCommerce
• Education
• Crypto & Blockchain

Recognizable clients:

• Amazon
• Uber
• Salesforce

Reviews by clients:

Case studies

• Superplastic doubled the ROAS across all their marketing channels
• Klassy Network increased revenue by 1023% through paid media

Check out Single Grain’s work portfolio and case studies by visiting this page.

Price: Custom Pricing Based on Requirement

The Ultimate Hiring Guide for B2B PPC Agencies

Hiring the right B2B PPC agency to expand or boost growth for your B2B company is a big decision. After all, the right agency can take you closer to success and the wrong one can end up wasting a lot of time and resources. With that in mind, let us look at a few important considerations you should keep in mind while choosing a B2B PPC marketing agency:

Key Considerations Before Making Your Choice

Some of the key factors to consider while choosing a B2B PPC company to achieve your goals:

Understanding the Approach

One of the primary things you want to do is understand the approach the B2B tech PPC agency takes towards the service. You can generate more meaningful results by working with the agency if your goals are aligned with their approach right from the get-go. 

Another aspect of their approach you want to seek insights about is the kind of technology and tools they plan to implement.

Understanding the Importance of Industry Expertise

Regardless of which stage of growth your B2B company is in, it is a good idea to opt for a PPC marketing company that understands your industry well. That way, you can avoid a lot of trial and error, and they can ideate strategies that work for your business right from the start. 

More importantly, ensure that your budget is used on proven strategies and not experiments that may or may not generate desired results.

The Cost Factor: Planning Your B2B PPC Budget

A factor that you should seldom compromise with is your B2B PPC budget. Even if the chosen B2B PPC management agency has experience working with large budgets, try to be frugal while realistically balancing your business goals. 

If the goals you have set out to achieve are short-term, associating a large budget and employing an expensive agency to achieve them would be unwarranted. To come up with the right budget for your B2B PPC campaign, here are a few simple steps you should follow:

1. Define Your Objectives

The foremost consideration when defining your PPC campaign budget should be the goals and objectives you are targeting with it. For these objectives to be truly effective, you’ll also have to identify the keywords you want to build your campaign around. This will be a decisive factor in determining your budget.

Depending on the goal you want to achieve for your business, your objectives could be anything from lead generation or sales to even just raising brand awareness.

2. Analyze Historical Data

Developing a proper understanding of cost-per-click trends and conversion rates plays a pivotal role in the performance of your ad campaign. Review the past performances of your campaigns to understand CPC trends, conversion rates, and related ROIs. 

This past performance data will provide you with a rough idea of the budget that may be required for your current campaign. Most marketing analytics tools will allow you to fetch or feed historical advertisement data so that you can create and tailor your current campaign accordingly.

3. Understand The Market And Trends

Dive deeper to gain detailed insights into the online behaviour of your target audience and consistently assess the competitive landscape of the market.  If you are targeting a broader market or target segment, you might need to allot a larger budget for your campaigns.

You must also make adjustments to your budget based on seasonal trends and peaks and allocate more budget for periods of high demand so that you can capitalize on the high search volume.

4. Understanding Pricing Models and ROI

Most ad campaigns are pay-per-click, whether they are search ads or those advertisements on social media channels. Having said that, when you allocate a certain amount of budget to an ad campaign, it is fair for you to expect some return on top of earning the invested amount back.

Your Return on Investment, or ROI, is what defines the profitability of your investment, especially if you are planning to employ a top B2B PPC agency. However, most advertisers often confuse between ROAS and ROI. In a nutshell, while ROAS only considers the ad spend, ROI considers the overall cost involved in running the ad campaign.

The ROI formula is as follows:

ROI = (Total Revenue – Total Cost)/Total Cost x 100

For example, if the total cost associated with running your ad campaign is $8000. The total revenue you earned from the campaign is $13000. The ROI for it can be calculated as follows:

ROI = ($13000 – $8000)/$8000 x 100

       = 0.625 x 100

       = 62.5%

By predicting the revenue you can earn from your ad campaigns using historical data, you can calculate the ROI in advance and figure out whether you can run the PPC ad campaign profitably. 

Best Practices for Maximum ROI in B2B PPC

We have learned quite a bit about the key considerations to keep in mind while hiring a B2B PPC ad agency. Now let’s look at the best practices you can follow to generate maximum ROI in your B2B PPC campaigns.

Intent-Driven Keyword Selection: The Heart of PPC

Perhaps one of the most crucial focus areas in any PPC campaign is the keywords the campaign is created around. A thorough keyword research can determine the success of your PPC campaign and an important part of that process is understanding the intent behind the keywords you choose.

When conducting your keyword research, you must consider the competition associated with your keywords, take a look at the keywords that your competitors are using, and research the search intent behind them. 

For instance, say your PPC campaign’s objective is to drive more signups for the new tool your company has launched. In this situation, you’d want to build your campaign around navigational or transactional keywords. Using educational or informational keywords may totally fail at hitting the mark.

By prioritizing keywords that have a high search intent such as commercial or transactional keywords, you can drive better results out of your PPC campaigns.

Optimizing PPC Landing Pages for B2B Audiences

Optimizing your landing page is one of the first things you want to get out of the way before even designing your PPC campaign. You need to optimize the landing pages that customers will land on, by clicking on your PPC campaigns. The messaging and content on these pages are the primary areas you need to focus on these pages.

The headline of your landing pages should be prominent, clear, concise and prompt visitors to take action. You must integrate relevant high-value keywords within the content and ensure that this content is tailored to your target personas.

Include adequate trust signals, such as testimonials and case studies, on these pages so that your customers are motivated to take action. Once you take the necessary actions, you must also consistently test and optimize your landing page so that it works on converting customers.

The Power of SaaS PPC in the B2B Realm

For any SaaS marketing strategy to truly succeed, PPC is an important marketing channel to be included, especially in the B2B industry. The B2B landscape is heavily crowded, and companies and SaaS marketing agencies must implement powerful PPC strategies to reap the benefits of a well-rounded marketing strategy.

Here are some of the benefits that highlight why you must consider having a SaaS PPC strategy:

1. PPC ads can help you get much-needed visibility and website traffic within a short duration, displaying your website to customers who are looking for the solutions that you provide.
2. PPC ad campaigns can offer granular targeting options that help you target customers based on different factors such as keywords, demographics or user behaviors so that they reach people who find it highly relevant, boosting conversions.
3. SaaS companies often have longer sales cycles, making it important for you to retain and engage customers. PPC can help you retarget customers who may have abandoned their purchase journey midway.

With all of these benefits highlighting the importance of SaaS PPC, B2B companies need to get their campaigns right in the first place.

Wrapping Up: Your Path to PPC Excellence

PPC campaigns can produce exceptional results for you within a limited timeframe, but getting that success has much to do with choosing the best PPC agency for B2B for your business. With the information shared in this article, you’ll be able to successfully choose an agency that can create and implement powerful PPC campaigns for your business.

Considering the many elements involved in the process of building a PPC campaign and the role it can play in progressing your marketing strategy, choosing the right agency is important. Growfusely can help you make the most of your PPC budget and help you generate better results out of your PPC campaigns.

Author

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO.