Project management tools are dime a dozen today.
We’re spoilt for choice with countless B2B SaaS companies in this space — offering minimalist to full-fledged agile project management capabilities.
Be that as it may, there’s a lot we can learn from some of these well-established SaaS brands that have their content marketing game spot on.
In this post, let’s take a look at ten such project management SaaS businesses that are ticking all the right boxes with their content strategy and marketing efforts.
1. Asana
Asana is an easy-to-use, end-to-end project management tool that lets you manage projects through kanban boards, calendars, timelines, and checklists. It is designed around assignable tasks and subtasks arranged into sections, for which the team can easily collaborate and share files within the tool itself.
What they are doing right
Being a big enterprise, Asana has built up a well-rounded content marketing strategy that includes articles, blogs, eBooks, reports, templates, videos, and webinars.
On their blog, you’ll find a variety of content on topics such as business strategy, project planning, productivity, agile project management, hybrid and remote work, industry insights, and leadership collaboration.
Our analysis suggests Asana has over 1000 content-rich pages in the Resources hub and garners around 620k monthly organic visitors from over 194k keywords.
They have an entire academy called Asana Academy that showcases the best ways to use the tool with their online courses, video tutorials, and webinar training. You can also join their community program to form connections with other project managers, attend members-only private events, and get behind-the-scenes access to all things Asana.
Furthermore, they boast a neat repository of templates (for marketing, operations, to-dos, etc.) that helps earn traffic from users searching for templates in these categories.
2. monday.com
An incredibly versatile tool with a beautiful interface, you could say monday.com is designed to make Mondays less dreadful. The platform has four separate products for sales CRM, marketing, project management, and product development.
With monday.com, you can build custom workflows to better manage everything from design and development to HR and operations. Centralize all your projects, processes, tools, and files into a single source of truth.
What they are doing right
Having an active blog with categories covering no-code marketing, product management, CRM and sales, software development, productivity, remote work, teamwork, and much more, monday.com is able to attract 196k monthly organic traffic from 166k keywords.
Each article on their blog is well-structured and in-depth, providing a pleasant user experience with visuals while targeting competitive keywords.
Like Asana, you’ll find a variety of content formats, including templates, webinars, and success stories.
In particular, the template center is impressively designed and serves as a helpful resource for a plethora of industries, businesses, and teams — boosting monday.com’s position as a B2B SaaS leader that’s all about providing value to its audience.
3. ClickUp
Positioning itself as an app to replace all other apps (including Asana, monday.com, Notion — you name it), ClickUp is a powerful project management software built to level up your team’s collaboration, goals tracking, file storage, and everything in between.
Engineering, sales, marketing, design, finance, HR, IT — ClickUp adapts to plan, track, and manage any type of work for any team.
What they are doing right
ClickUp is able to earn more than 136k in monthly organic traffic and rank for 156k keywords, thanks to its active investment in content marketing.
Its learning center comprises a blog that covers project management tips & trends, software how-tos, and listicles. Their content team’s focus is more on middle/bottom-of-the-funnel content, with plenty of alternatives- and versus-type articles (such as “Wrike alternatives” and “Google Sheets vs Excel”). By integrating their product in these posts, their content targets problem-aware prospects who are likely to give ClickUp a try right after going through the piece.
Moreover, ClickUp offers quick demo videos, live and on-demand webinars, in-depth competitor comparison pages, use-case videos, and ClickUp University — a place to level up your skills and productivity with bite-sized online courses.
4. Airtable
Speak of no-code tools and Airtable is likely to crop up in the conversation. Primarily a low-code platform to build collaborative internal applications and workflows, Airtable also serves as a nifty project management tool that can be customized to fit just about any needs.
It’s a spreadsheet on steroids enabling you to manage tasks, campaigns, assets, and data — bringing everything together into a single platform with integrations and advanced extensibility.
What they are doing right
Blog posts, articles, guides, support, docs, templates, and customer stories — Airtable’s on-site content marketing game is as strong as it gets.
The platform has a community forum where users can get help from fellow users, view feature announcements, and also share knowledge, product suggestions, and cool projects with the community.
Besides hosting an astounding variety of templates for nearly every use case you can imagine, Airtable also boasts a user-generated public repository of templates called Airtable Universe where users can share and discover even more templates and resources with the community.
5. Notion
The favorite note-taking app for millions of users globally, Notion also serves as a minimalistic project management tool that helps your teams collaborate, plan for the future, and stay super-organized in the present.
For project management, you can break up the platform into three elements — the team Wiki, where all knowledge can be shared; projects and tasks, where teammates can track and assign individual tasks; notes and docs, where teams can share meeting notes or relevant assets.
What they are doing right
Notion invests in very targeted resources for organic traffic generation such as blogs, guides and tutorials, webinars, customer stories, a community, and of course — templates.
All these content efforts have led Notion to high authority with a 91 DR, earning around 2.6 million in monthly traffic.
In terms of content marketing, the user-generated and expert-curated template gallery is one of Notion’s strongest suits, driving not just the bulk of their traffic but also user engagement.
6. Wrike
Another leading enterprise project management software packed with diverse features and use cases, you can not go wrong with Wrike.
It lets you easily create customized Kanban boards and Gantt charts, and has 400+ integrations with CRMs, marketing apps, MS Teams, and G Suite. Project managers would love managing agile projects, product launches, and OKRs with Wrike’s pre-built templates.
What they are doing right
Similar to Asana and monday.com, Wrike hosts a rich project management blog covering topics ranging from marketing and remote work to productivity and leadership. The content is comprehensive and SEO-focused, helping the website bring around 312k in monthly traffic and rank for over 149k organic keywords.
Besides blog posts, you’ll find original reports, case studies, infographics, gated eBooks (which help build their email list), videos, webinars, and surveys too. Wrike’s free online training portal called Wrike Discover provides certification courses that consist of concept-focused videos and guided practical exercises to use Wrike to its fullest potential.
In addition, templates for project management, business operations, content calendars, creative briefs, sprint planning, etc. — add to Wrike’s authority as a top project management software.
7. Teamwork
Teamwork is an easy-to-use and highly flexible project management tool that’s focused on teams that are working with clients, such as marketing, creatives, engineering, IT, etc.
With a plethora of useful features such as real-time collaboration with clients, time tracking, budgeting, billing, and Gantt charts, Teamwork is truly a tool that can make a project manager’s dream work.
What they are doing right
Teamwork’s content team creates several types of content such as blog articles, recorded webinars, interactive guides, eBooks, and YouTube videos.
Their blog posts cover a variety of topics such as project management, marketing, small business, personal productivity, teamwork, and product updates.
Their ten-chapter guide to project management is one of Teamwork’s ultimate resources for project managers to learn all things project management.
As usual, project management templates for things like marketing plans, task management, client onboarding, etc. add to their content strategy’s effectiveness.
8. ProofHub
Another all-in-one project management and team collaboration tool, ProofHub is an intuitive online app that makes it easy to plan, collaborate, organize and deliver projects of all sizes.
Serving teams across a variety of industries, ProofHub’s key features include kanban boards, Gantt charts, custom workflows & user roles, group chats, file storage, reporting, and more.
What they are doing right
ProofHub’s core focus is on blog posts and articles, and their on-site content marketing is divided into two sections: Blog and Buzz.
The blog is largely composed of listicles on tips, ideas, challenges, etc. around management, leadership, and work culture from experts at ProofHub. The Buzz section covers a wider range of categories such as collaboration, company culture, growth, inspiration, millennial manager, news and updates, productivity hacks, ProofHub tips, remote work, growth, etc.
ProofHub also has dedicated solutions pages detailing the product’s features and benefits for different team types and workflows, along with “X alternatives” type articles (such as the one on Asana alternatives) that lead prospects to sign up for their free trial.
9. GanttPRO
As the name suggests, GanttPro is an online project management software focused on Gantt charts.
With GanttPro, managers can plan projects with interactive Gantt charts, split projects out into groups of tasks, subtasks, and milestones, and set specific due dates with resources allocated. The tool also allows you to measure team resources, dependencies, and estimate project costs.
What they are doing right
GanttPro’s content marketing comprises a blog, a YouTube channel, and customer stories, covering topics such as covering various topics such as project management, productivity, team management, agile, updates, tips, and Microsoft project tutorials.
You’ll also find a variety of useful Gantt chart templates editable in Google Sheets and Excel.
What’s more, GanttPro has detailed alternative pages comparing it to its competitors such as Asana and Wrike, nudging users to switch to and sign up for GanttPro’s free trial.
10. ProjectManager.com
Talk about having a keyword-rich domain name, ProjectManager.com provides a full suite of tools for managers to plan and meet their project goals with their hybrid team.
Gantt charts, timesheets, kanban boards, real-time group discussions, workflow automation — this platform packs it all. It integrates with MS Office 365, G Suite, Jira, Slack, Zapier, and over a thousand more apps.
What they are doing right
ProjectManager.com generates and converts the bulk of its traffic from an SEO-focussed blog, pillar pages in the form of detailed guides, free project management templates, and product videos to demonstrate its various use cases.
Their blog targets prospects across the funnel and across a range of industries (construction, IT, marketing, non-profits, etc.) — with “best X software” and “best X alternatives” posts for bottom-of-the-funnel readers balanced with “what is” and “how-to” posts for top-of-the-funnel readers looking to educate themselves on these topics.
ProjectManager.com’s pillar pages (in the form of long-form guides) neatly interlink with relevant cluster blog posts on the subject, strengthening the user experience and thus, SEO.
Conclusion
So what is the common theme here?
Besides an up-to-date and well-designed blog, most of these brands offer no-strings-attached freebies such as templates and eBooks. These downloadable freebies not only help their lead generation but also solidify their reputation as leaders in the project management niche.
Furthermore, you can note a good mix of top-of-the-funnel (listicles, how-to articles, etc.) and bottom-of-the-funnel content (customer stories, alternative-to pages, etc.), helping to attract and convert visitors into sign-ups.
Now it’s your turn — regardless of the industry, we’re sure you can pick up and apply some of these content marketing tactics to better market your own SaaS product.
Oh, and if you need a dedicated team of SaaS marketing specialists to take care of your content and SEO, we’re right here!
Kushal Desai is a Content Marketing Specialist at Growfusely. He holds a Bachelor’s degree in Computer Engineering as well as MBA in Information Technology and has over 7 years of experience in digital marketing. His core expertise lies in organic search, content marketing, and performance analytics. Connect with him on Linkedin and Twitter: @kushaljdesai.
