If there is one thing we can be certain about SaaS marketing, it is the fact that it is uncertain.
The rules of search engines and social media are constantly evolving and SaaS marketers need to adapt to those changes.
One way to stay updated is to subscribe to top SaaS marketing blogs that will send you actionable and up-to-date insights regularly.
So, we have made a list of 25 top SaaS marketing blogs that you can (and should) follow.
Not to toot our own horn but Growfusely is a content marketing and SEO agency for SaaS sharing insightful articles for SaaS marketing and growth.
SEO and content marketing are the staples of SaaS marketing due to which subscribing to this blog is a must.
A lot of the content on the Growfusely blog consists of step-by-step actionable guides and playbooks that can be implemented directly by SaaS businesses.
SEO, social media marketing, video marketing, whitepapers, and link building are some of the things that you can learn here.
The best part is that the content on our blog is crafted by SaaS marketers with years of hands-on experience.
If you have searched for anything related to SaaS marketing you must have ended up on one of the articles by HubSpot. The HubSpot Blog contains useful eBooks, templates, kits, checklists, courses, quizzes, and so much more.
If you have a startup and want to know how to start your marketing process, HubSpot Blog is the place for you.
Whether you need sales insights, marketing tips, or customer success playbooks, this is the place to start. They cover basic topics like blog post templates and complex topics like technical SEO.
The Ahrefs Blog can be considered as a one-stop-shop for all things SEO. On their blog, there is a lot of valuable content on building website authority and improving rankings using their SEO tools.
Plus, their YouTube channel has a lot of quality content that is easy to understand even for absolute beginners. Their data-backed case studies and reports should never be missed.
On this blog, you will find relevant content about website design, copywriting, marketing strategies, and many more.
You will also find tons of comparison articles and reviews of SaaS products that your business might need.
The simple categorical navigation on their blog page helps you find things important to your business. Furthermore, you can head over to their YouTube channel to get insightful tips about SaaS marketing.
The Orbit blog produces actionable content on content marketing, analytics, and web design. They have 16,000+ subscribers and send newsletters bi-weekly. With six different categories, the “digital strategy” category has maximum posts.
If you want to know which types of content will serve your brand well, and how, subscribing to the Orbit blog will help you.
This blog, owned and managed by Peep Laja, features content on 12 topics including CRO and analytics. It helps its readers craft long-term marketing strategies based on content, product, and customers.
The articles on this blog are medium to long-form, contain lots of examples that are analyzed and actionable insights that can help you make smart decisions.
Other resources on this blog include webinars, guides, research studies, podcasts, and 1700+ marketing playbooks.
Here you can find helpful content primarily about social media marketing strategy, brand sustainability. The types of resources offered by the Buffer Blog are guides, playbooks, case studies, podcasts, and articles.
They also have an open blog where they share additional tips about running a remotely operated SaaS company.
Marketing and sales go hand-in-hand in the SaaS industry. The Close Sales blog helps you to successfully close the leads that your marketing efforts generate.
Cold email tips, lead generation ideas, lead distribution among sales representatives, and lead classification are some of the things that you can learn.
Apart from the weekly blog newsletter, other resources include templates, guides, courses, eBooks, sales scripts, and checklists.
SaaS marketing is basically direct response marketing in which the pipelines and funnels are built around the customer. SmartKarrot’s customer success blog will help you become more customer-centric with ideas, insights, and inspirations from modern customer success teams.
Apart from blog articles, there are podcasts, survey reports, guides, and eBooks.
Inside Intercom features long-form content by experienced professionals on product and design, engineering, marketing, sales, and customer support.
Marketing, sales, and customer support in a SaaS company and closely linked and this blog is a great place to learn all about it.
There are articles on new ideas, proven practices, tools and technology, and data. Inside Intercom also features videos, books, guides, and podcasts.
The Groove Blog specializes in customer success and is highly recommended by many professionals across the globe to SaaS founders.
They have eight curated collections that teach SaaS businesses how to build their foundations towards a customer-centric company.
With 250k subscribers, the Groove Blog also features stories related to entrepreneurship and company culture.
If you are looking for survey and research-oriented marketing tips then OpenView Partners Blog is the one. Here various professionals and businesses have shared their experiences and the lessons they learned in their journeys.
Their blog also features content and podcasts on HR and leadership, product growth, and finance and operations.
According to a banner on the homepage, they are #2 on Forbes List for 100 best websites for entrepreneurs.
This blog caters to the sales and marketing needs of SaaS companies by explaining funnels, strategies, designing plans, and crafting messages.
David Skok, who runs the blog, has over 25 years of experience and writes in detail about metrics, strategies, challenges, and ideas that SaaS companies should focus on to propel their business.
Sujan Patel is one of the SaaS marketing leaders with 15+ years of experience who has helped hundreds of companies. His insights are based on his diverse set of experiences which includes the roles of a founder, entrepreneur, and digital marketer.
His tailored and actionable advice about product-led growth and converting leads is deemed useful by many who worked with him.
While running a SaaS business you will run into a lot of problems like a high churn rate, selecting pricing models, and declining growth rate. Cobloom’s SaaS Growth blog helps exactly with that.
This blog contains real and actionable insights to help SaaS companies grow quickly while jumping over roadblocks.
Apart from the blog, Cobloom also produces a lot of content about building a company’s foundations, and free eBooks and courses related to SaaS growth.
If your current focus is content strategy, creation, distribution, and marketing, this blog is a great place to start.
The Foundation Inc also produces content on B2B marketing tips, SaaS growth, and general trends in the SaaS industry.
They send weekly newsletters and the best part is you don’t need to subscribe to read them. Just head over to their archive page and get started.
Lincoln Murphy is a growth consultant and for more than a decade he has helped hundreds of companies improve their bottom line.
He specializes in customer acquisition, retention, and account expansion which is what the blog is about.
A lot of SaaS startups struggle with the points addressed on this blog. Sixteen Ventures also focuses on building a personal relationship with clients by tailoring onboarding processes.
The blog content of Incredo focuses on growth. Many SaaS companies are unclear about which metrics they should track and what growth strategy they should adopt. Incredo’s detailed long-form content helps with that.
Preventing churn rates, capitalizing on the state of the current market and innovative SaaS sales tactics are some of the topics covered on that blog.
Tomasz Tunguz is a VC at Redpoint and writes medium and short-form content on marketing related to various industries. He also writes on sales, customer success, content marketing, and management.
His content, although shorter than other publishers on this list, are like nuggets of wisdom in the realm of SaaS marketing. A lot of them contain practical insights from his professional experience.
Brian Balfour is the founder and CEO of Reforge that helps tech companies scale through programs.
Brian himself has worked in multiple VC-backed companies and has successfully grown their user base to millions, so you know he is the real deal.
On his blog, he writes about customer acquisition and retention, growth hacking, engagement, and many other things to help SaaS companies scale.
He also has programs on growth, retention, and engagement that he co-hosts with leaders from top companies like Google and Uber.
CloudKettle helps enterprises scale their marketing and sales efforts through strategy and business intelligence.
Their blog focuses on content (inbound) marketing, startup sales and marketing, CRM and Salesforce, and enterprise sales and marketing.
Apart from their long-form, detailed content on their blog, they also have webinars, guides, checklists, case studies, eBooks, videos, and templates that SaaS businesses can learn from.
SparkToro takes care of one of the biggest problems SaaS companies face: audience research. Not only does their content help you understand how to research your audience, but it also has details about what data is important.
Their incredibly valuable blog posts advise SaaS companies on choosing the right metrics, measuring them the right way, and optimizing the parameters that affect those metrics.
Their occasional articles on fresh marketing tactics should not be missed.
OnStartups is a blog owned and operated by Dharmesh Shah, co-founder of HubSpot.
It is directed towards entrepreneurs who want insights and advice to grow and scale their SaaS businesses.
One of the many valuable words of advice from Dharmesh to SaaS startups is to solve a few problems, but better than anyone on the market.
He has also invested in 80+ startups so his advice on investment should not be ignored. Apart from the articles, you can watch videos featuring him.
The Directive Consulting blog features articles on various topics including B2B, content marketing, email marketing, and demand generation.
Their content is data-based, to the point, and gives actionable advice that gets results.
Apart from long-form blog posts, they also feature Q&A with marketers, live events, guides, podcasts, and videos.
Subscribing to Powered By Search’s blog is one of the best things you can do for your marketing processes. The utility of their well-written, data-backed articles is second to none.
They produce a lot of step-by-step guides that include templates as examples are valuable assets to many SaaS businesses.
It features articles on content marketing, CRO, inbound marketing, SEO, web analytics, and many more. Besides long-form content, they feature downloadable resources and podcasts.
Learning is a continuous process, and it is mandatory if you are in the SaaS industry. With new rules and strategies, you can expect a lot of uncertainty.
Subscribing to the aforementioned SaaS marketing blogs will give you the edge over your competitors.
You will know what works and what doesn’t, more importantly, you will better understand what works for you.
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