Podcasts have become a SaaS industry favorite, and rightfully so.
For the knowledge-hungry and time-bound SaaS professionals, it’s becoming the most convenient form of content to consume.
It’s fascinating how many SaaS experts are releasing podcasts regularly to talk about their experiences and share key industry insights. For a SaaS professional looking to grow and prosper in the industry, this content is like a gold mine.
And the best part? You can listen to it while taking your morning run, or even on your long commute to work.
So, if you’re looking to load your library with insightful podcasts, look no further. We’ve listed some of the best SaaS podcasts that you can listen to where experts talk about success, failures, and everything in between.
Going strong at 300 episodes (and counting), The SaaS Podcast is one of the best podcasts for SaaS enthusiasts. The podcast brings in SaaS entrepreneurs and founders to share their insights about their businesses. Its average 35-40 minutes episodes take you on a ride of success stories, failures, growth strategies, and the latest SaaS trends.
Once a week
Getting beyond the $1 million revenue is a remarkable benchmark that SaaS businesses aspire to cross. Scale or Die is driven towards helping companies achieve this goal through proven strategies suggested by successful SaaS founders and growth experts. The host has teamed up with notable brands in the industry such as Zapier, and Drift where the conversations are majorly focused on scaling your SaaS venture.
Founder Chats is an initiative by Josh Pigford, the founder of Baremetrics. Every week he brings a new SaaS founder on board to get answers about the whats, hows, and ifs of starting in the SaaS industry. The podcasts also uncover the backgrounds of the founders, their journey, and how they paved their path to success. Some notable speakers include Nick Francis, Founder of HelpScout, and Hiten Shah, Founder of CrazyEgg, Kissmetrics, and FYI.
Josh Pigford – Founder, Baremetrics
Twice a month
You have to play your marketing cards differently if you’re marketing for SaaS. How do you get a competitive edge by marketing your SaaS product and what tactics fetch you the best ROI? Growth Marketing Today answers common questions about SaaS marketing.
In each episode, a new guest layouts a step-by-step marketing process that you can apply to your SaaS company and accelerate your growth. Ramli John is himself an accomplished marketer and he specializes in highlighting intriguing details of the podcasts.
Once or twice a month
SaaStr enjoys one of the largest followings in the SaaS industry. Scaling in a highly competitive business environment like SaaS is daunting and SaaStr has a very clear goal it wants SaaS companies to achieve via its podcasts —To get from $0 to $100m ARR faster. The hosts, Harry Stebbings and Jason Lemkin interview the who’s who of the SaaS industry. The podcasts are very insightful for SaaS firms, especially for those that have raised venture capital.
Harry Stebbings & Jason Lemkin
Twice a week
The best part about the Growth Stacking Show is that you don’t have to exclusively sit and listen to it for hours. All the episodes are an average of 15 minutes. They’re hosted by Dan Martell; a Canadian serial entrepreneur and angel investor. He’s a founder of five companies and has extensive experience in starting and surviving in the SaaS industry.
The podcasts range from how to tackle competition in SaaS, time-tested strategies for managing a growth business, to how top founders take their decisions. He leads all the podcasts and certainly unleashes a lot of information in 15 minutes.
Once a week
SaaS Revolution Show is a podcast that provides first-hand insight into the SaaS struggles. It has discussions about how SaaS founders built their business from the ground up and what they’re doing to accelerate their growth. SaaS Revolution Show is hosted by Alex Theuma and it is Europe’s only B2B SaaS conference.
Its podcasts are extremely helpful for people who want to get acquainted with the SaaS industry and how to sustain it. Some top podcasts you can listen to are, “The importance of churn and a content marketing success story” with Jose Cayasso (CEO & Co-founder, Slidebean), and “How to improve Demand Gen for your SaaS business,” with Chris Walker (Refine Labs).
Once a week
Nathan Latka is a pretty known figure in the SaaS domain. A lot of founders have struggled with limited capital in kick-starting their venture, him being one of them. Nathan Latka interviews experts and entrepreneurs and fetches answers to the harsh realities of SaaS challenges and growth barriers. The success of his podcasts is also attributed to his personality and interview skills which bring out the best in the interviewees.
The two hosts are walking examples of success. While Steli Efti is the CEO of Close, Hiten is the founder of Crazy Egg and Kissmetrics. The best part about ‘The Start-up Chat’ is that it also touches on the soft skill topics which are equally important for growth.
You’ll often encounter topics of self-management, creating opportunities in times of crisis, how to worry in business, and the power of encouragement. The start-up chat episodes are on average 22 minutes long.
Steli Efti & Hiten Shah
Twice a month
The SaaS industry is growing at an extremely fast pace. How do you organically grow your business and overcome the hurdles of a fierce marketplace? The hosts have in-depth discussions about bootstrapping, software and coding, and mindful technology. Some of its top podcasts include “How Fragile is the Prosumer SaaS market”, and “What it takes to launch a SaaS”.
Jon Buda & Justin Jackson
Once a month on an average
Sour & SaaS podcasts have every SaaS topic that you can imagine. The host interviews SaaS and marketing leaders from around the world. But the catch? They have to get the words out by sucking on sour candy throughout the conversation. Sour & SaaS podcasts are intriguing, for their content, and more so because it adds a little something extra to make the podcasts entertaining.
The Growth Hub podcast is the podcast segment of the advanceb2b company that aids companies with website design and development, employer branding, customer marketing projects, and research. The company brings a lot of its expertise into its podcasts. Its most recent podcasts include, “Building a world-class SaaS marketing team”, “Why your marketing isn’t getting results”, and “How Customer Research Can Help You Grow”.
Once a month
Data is a critical growth factor in SaaS. Yet, we don’t talk about it much. What role does it play in scaling your SaaS business? Or how can we extract valuable data? How can we use the same for elevating our marketing efforts?
Data-led academy decided to fill this gap and answer these types of questions in their podcasts. The podcast topics are is highly data-centric like, “Marketing Attribution: The Role of Data to Get It Right”, and “The Modern Data Stack for Growth: Why Every Company Needs It”.
Claudiu Murariu, CEO & Co-Founder of InnerTrends and Arpit Choudhury, Founder of Data-led Academy
Saswat Sahu and Oskar Bader initiated the ‘SaaS It Up’ to have discussions around SaaS topics with like-minded individuals. Saswat and Oskar hail from India and Germany respectively — two of the biggest start-up ecosystems in the world.
They both have been hosting virtual SaaS focussed events in their respective communities and unraveling the unique challenges that the SaaS firms face, especially those in India and Germany. Notable speakers include Justin Mitchell- Founder of Yac, Manav Garg -Founding Partner – Together Fund, and Shalini Prakash – Author – Clueless at 30.
Saswat Sahu & Oskar Bader
While we have many products that focus on SaaS marketing, and SaaS growth, we have very few that exclusively focus on product-led growth. Product is at the core of how customers perceive your brand and is often the driving force behind acquiring and retaining new customers.
Product-led startups’ podcasts dissect how product owners are designing their products and how they’re fulfilling their role in the overall growth strategy. Some of the top topics to watch out for include “How PLG Sales fueled $52M in funding over 5 months w/ Kashish Gupta @Hightouch”, and “Product-led marketing from the ground up with John Ozuysal @OptiMonk”.
Wes Bush, Andrew Capland, Maja Voje, & Ramli John
Once a week
SaaS Breakthrough is the ultimate podcast if you want to dive into real-life case studies. These case studies are perfect if you’re looking for insider information on how other SaaS businesses execute their marketing and growth strategies. The episodes are an average of 45 minutes in which experienced speakers give real examples of what works and what doesn’t.
Twice a month
You’d know that the Saas framework is reliant on its subscription model. We’re constantly striving towards better conversion rates, paid ads, and SaaS SEO to increase signups and acquire more customers. SaaS Marketing Superstars is the brainchild of Aaron Zakowski. He ropes in industry experts to unravel the growth marketing tactics used by them to increase demos and signups.
The topics range from ABM and sales, content marketing, email marketing, and landing page optimization. Some of its top podcasts that you can check out are, “ How to Grow Your B2B SaaS with SEO, How Gong.io Drives Growth with Organic and Paid LinkedIn Content”.
Once a month
Better done than perfect is a podcast for everyone — product managers, marketing managers, and customer success managers. Real-life SaaS professionals share their stories of specific topics like content marketing in SaaS, customer retention and customer success, etc.
The podcast is divided into seasons. The latest season delves into SaaS content marketing with topics like “Web copies for SaaS”, “How to edit content”, “SaaS content strategy”, and “Producing Technical Content”. Its other seasons focus on Email automation, customer onboarding, and customer success topics.
Twice a month (On an average)
SaaS is all about keeping it going and striving even when you reach the top. And who better to guide you than people who are already there? Protect the Hustle is hosted by Patrick Campbell. He has video interviews with people from SaaS companies that have established thought leadership. I’m talking about companies like Moz, SurveyMonkey, Intercom, and Hubspot.
Its podcast library is very impressive. In its recent podcast, Patrick sits down with Des Traynor of Intercom and discusses getting close to your customers in a digital world. Other episodes that you cannot miss are, “Hubspot’s Kieran Flanagan on the evolution of Growth”, and “Cisco’s Jeetu Patel on having product principles”.
Once a week
Although Subscription Entrepreneur podcasts are not specifically SaaS-oriented, they’re still worthy of your time. Simply because of the inspirational start-up stories, challenges, and ugly truths of struggles and entrepreneurship. The host of the podcast, Eric Turnnessen, covers a lot of topics with the entrepreneurial spirit being at the heart of it all.
Some topics that you wouldn’t want to miss are, “How To Recover From Burnout As An Entrepreneur with Krista Ripma”, “How To Build A Business You Actually Want To Run with John Doherty,” and “Reflecting On The Transformational Nature Of Entrepreneurship with John McIntyre”.
Twice a month
This week in startups podcasts are on average an hour long and touch upon topics like crypto, technology, markets, media, and other hot topics. This week in startups facilitates illuminating discussions around entrepreneurship, funding, and the latest news in the SaaS tech industry.
The podcasts are available in both audio and video format. The latest topics to check out are, “Facebook funding anti-TikTok lobbyists with Taylor Lorenz + SEC SPAC crackdown, Fast vs. Bolt”, “Understanding non-dilutive fundraising options + Continuum Ag Founder Mitchell Hora”.
Jason Calacanis & Molly Wood
SaaS Insider is a podcast for SaaS owners by SaaS owners. The podcast talks about the challenges SaaS owners face and the mistakes they commit. The topics talk about everything from growth-based marketing to buying behavior in SaaS.
Shira Abel is the CEO of Hunter & Bard, a marketing agency specifically dedicated to tech companies that sell to enterprises. She not only brings her wealth of experience to the podcasts but is also a sharp interviewer that asks the right questions to the guests.
The SaaS Venture is hosted by Aaron Weiche and Darren Shaw, the Co-Founder of Leadferno, and the founder of Whitespark, respectively. They bring first-hand experiences of running SaaS companies and provide insights on product pricing, developing core values in SaaS, how to launch new products, etc.
Their podcasts offer a realistic insight into how SaaS businesses go about their day-to-day activities. Some of the top ones to listen to are “Vision and Mission”, “Rising Prices”, and “Big Launches & Big Challenges”.
Aaron Weiche & Darren Shaw
Once a month (average)
What if you had someone to tell you how you can grow your eCommerce business to 8 or 9-figures? These someones are Darius Kunca & Justin Gecevicius, the founders of AdKings Agency. They both bring in a plenitude of experience in helping businesses achieve growth. The podcasts give a behind-the-scenes look at how they make this possible through best-learned marketing methods, channel insights, and other growth-hack strategies.
It also brings in knowledge of their client’s business development strategies that help listeners get an in-depth perspective about success and growth by numbers. Some top ones to look out for are, “Bootstrapping Vs Venture Funding: Which Path Will You Choose for Your eCom Brand?,” “$16M With A Four People Team: Planning Ahead, Outsourcing Work & Effective Hiring”.
Darius Kunca & Justin Gecevicius
Twice a week
SaaS District is a podcast that covers raising capital, acquisitions, formulating exit strategies, hiring, conversion optimization, and private equity. Akeel is an investment director at HoriZen Capital. These podcasts can be very fruitful if you need financial insights for your SaaS venture. He brings proven tactics that listeners can implement to scale their SaaS company.
Check out their podcasts like, “How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson”, and “Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt”.
Once a week
SaaS marketing failures often leave marketers confused. What did they do wrong? Why did their competitors succeed? What channels should they focus on? Tom Hunt answers these questions in his podcast confessions of a b2b marketer. He shares his individual journey as a B2B marketer and shares experiences in growing SaaS businesses and agencies.
His podcasts aren’t very lengthy and are an average of 30 minutes long. Some of the top ones you can check out are, “The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution,” and “Selling A SaaS Then Starting An Agency With Dave Schneider, CEO at Shortlist.”
SaaS Session podcasts are exactly what it sounds like. They’re informative sessions led by the Marketing Manager at Whatfix, Sunil Neurgaonkar. It is a leading podcast from India where Sunil brings in and interacts with SaaS professionals ((C-level/VPs/Directors) across the globe. The experiences of these professionals are at the center of these podcasts and the brand names he’s hosted are a testimony of his progress with these podcasts. Some of the top names you can check out are:
Once a month (average)
The SaaS marketing Show podcast is an initiative by SaaS advertising agency ‘Hey Digital’. Every week, the host interviews senior marketers at the world’s leading SaaS companies.
“No top-level BS”, is the motto of the podcast as Dylan feels no one really shares what’s working online and go straight to the point. As a result, his podcasts are highly actionable and at the end of every session, listeners can get insights into what’s actually fuelling some of the fastest-growing SaaS companies right now.
A lot of startups struggle with making the most of their limited capital. SaaS boss is an inspiring
podcast targeted toward bootstrapped founders. The topics guide them towards building high-performing teams, getting unstuck, and fostering growth. The host interviews coaches, (not founders) who share their suggestions and strategies to succeed in SaaS.
Some of the top ones to check out are, “Sales Support for SaaS Companies, with Manuel Hartmann”, and “Why Culture is King in the Remote Workforce, with Gonçalo Silva.”
Very few podcasts talk about the technical challenges of a subscription company. SaaS businesses have different protocols of growth, compliance, and business strategies. Subscription Scaled podcasts revolve around SaaS growth, and how to scale from startups to something more.
Some top topics to look out for include, “Considering Culture for Global Growth with Sanjyot P. Dunung, Founder & CEO, Atma Global,” and “Attracting Loyal Subscribers through Content Marketing with Tim Murphy, CEO at Branch Basics”.
Once a week
You always need an exit plan, right? The SaaS industry has witnessed some of the biggest acquisitions that translate into ideas and inspiration for many. Acquired podcasts include the stories of the SaaS companies, their growth journey, and how you can apply them as a founder, operator, or investor. Acquired has produced a series of “The complete history and strategy” of top brands like Airbnb, and WhatsApp.
Its other must-watch podcasts are, “The Best Acquisitions of All Time”, “Mission-Driven Founders, Global Investing, and Canva (with Wesley Chan)”, and “Managing a Crypto Fund (with Kyle Samani from Multicoin Capital).”
Ben Gilbert & David Rosenthal
Once a week (average)
The TDLR podcast proved tons of insights sparing you the unnecessary details and giving out just actionable insights. Unlike most podcasts, the Growth TLDR Podcast goes beyond tips and tricks. They take you to the real story behind the success of top brands and the people responsible for it.
For example, its podcast “How World-Class B2B Companies Win at Customer Acquisition” ropes in Holly Chen, the former global head of growth marketing at Slack. In another growth TLDR podcast, Ludo Antonov, who founded the growth team at Pinterest and is now running growth engineering at Lyft, talks about “The Growth OS Used by Companies Like Pinterest and Lyft”.
Kieran Flanagan & Scott Tousley
The journey of a b2b business from a Minimal Value Product to a Product/Market fit is a valuable one. How does it really reach a stage where the demand drives itself? B2B SaaS Marketing Snacks podcasts are hosted by Mike Northfield, Associate CMO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi.
They touch upon topics of short-form marketing strategies, and frameworks, and provide tactical advice to help early-stage B2B software (SaaS) companies go from MVP to PMF. You can check out its “How some software startups scale, where many fail”, and “Product-led growth vs. sales-led growth”.
Mike Northfield & Stijn Hendrikse
Once or twice a month
As most SaaS businesses focus on acquiring new leads and increasing their customer base, customer success often takes a back seat. Gain Grow Retain is specifically focused on customer success professionals in SaaS. The hosts, Jeff Breunsbach and Jay Nathan share conversations about growing and scaling SaaS businesses using a customer success approach.
Some top recommendations would be, “Churned Customers and Off-Boarding Plans w/ Anita Toth”, “20 Minutes on the Clock – What Does Customer Success Do?”, “CS Blueprint: The Future of Technology and CS”, and “Migrating Customers to a New Environment”.
Jeff Breunsbach & Jay Nathan
Twice a week
Podcasts aren’t just convenient but are also highly informative and valuable pieces of content.
They’re an opportunity to connect with people that you admire and who truly inspire you. The information you retrieve from these podcasts can work wonders when you are building your own SaaS business. Especially the advice and guidance you fetch from fellow industry professionals who’ve seen and tasted success despite the challenges.