10 Best SaaS Landing Page Designs and What Makes Them Great

For your prospects — whether arriving from organic Google search or PPC ads — your landing page serves as a gateway to understanding your product and signing up for a trial/demo.

Put yourself in their shoes. In their minds, the quality of your landing page design can directly (and strongly) correlate to the quality of your SaaS product. An intuitive and appealing landing page implies an intuitive and appealing user experience, whereas a clunky landing page hints at a clunky user experience later on.

Thus, a killer SaaS landing page design plays a pivotal role in engaging visitors, building their confidence in your product, and nudging them toward a conversion.

Now, the best way to improve your B2B SaaS landing pages is to learn from the best. So, we went down the rabbit hole and curated some of the best B2B SaaS landing pages for inspiration.

In this article, we’ll cover these top ten SaaS landing pages that you can safely assume are converting well owing not just to their product offering but also their design.

TL;DR

• Your landing page acts as a powerful ambassador for your product, setting expectations for potential customers. A captivating design that instills confidence is essential.
• The more you can align your landing page to the specific audience segment, the better. And so, understanding precisely who you’re targeting is crucial.
• Across these leading SaaS landing page designs, we observed consistent traits: distraction-free layout, abundant social proof, audience-focused copy, appealing color blends and typography, dynamic illustrations, and friction-reducing CTAs.

1. Mailchimp

Mailchimp is a well-known email marketing and automation platform that allows you to create, send, and analyze email and ad campaigns. When you search “email marketing software”, you’ll find Mailchimp’s sponsored ad that leads you to its landing page built to convert anyone looking for an email marketing solution.

What’s great about Mailchimp’s landing page design:

• The page starts off with an eye-catching hero section containing a vivid, data-driven illustration and a powerful headline.
• It’s immediately followed by success numbers such as “Up to 39x ROI seen by Mailchimp users” and “12M+ Users of Mailchimp globally”, building trust.
• With a focus on brevity and clarity, the feature descriptions coupled with screenshots of the tool make a strong argument for why Mailchimp is worth a shot.
• The page ends with a pricing section and expandable FAQs, facilitating a decision for prospects on the fence.

Overall, the beautiful color palette and typography coupled with data-backed illustrations make Mailchimp a great example of effective SaaS landing page design.

2. Figma

Figma is the leading collaborative design SaaS platform primarily meant for designing software products. It lets teams design mockups and prototypes in a collaborative online workspace where exchanging ideas and feedback is easy.

What’s great about Figma’s landing page design:

• Figma’s enterprise software landing page showcases impeccable personalization tailored to its target audience: enterprise customers. The CTAs, sections, and tone of voice resonate with this specific customer segment, fostering an immediate connection.
• The landing page adheres to Figma’s brand palette and visual style with sharp, vibrant elements against a white backdrop. It goes beyond standard B2C SaaS design, offering comprehensive resources to address the longer sales cycle inherent in enterprise SaaS marketing.
• To build trust and cater to their discerning audience, Figma provides valuable assets like an economic report and customer success stories, reinforcing the benefits of their software and easing purchase decisions for enterprise users.

Overall, Figma’s enterprise landing page serves as a sublime example of a clean and compelling B2B SaaS landing page design.

3. Asana

Asana is a popular project and task management SaaS platform that enables teams to work together seamlessly. When you search “free social media scheduling tool”, you’ll find Asana’s sponsored ad near the top of the SERP that leads you to its Team Calendar landing page.

What’s great about Asana’s landing page design:

• The page has a very minimal, white-space-rich design that allows you to easily understand their offering.
• The landing page explains all the key features of the product with crisp one-liners and backs its efficacy up with renowned company logos (and a testimonial) that trust Asana — simple yet effective.
• The CTA text “Asana is simple enough for any team to adopt, but powerful enough to run your entire company.” is very well thought out.

Overall, Asana’s landing page looks like it has been taken from a B2B landing page template as it checks all the right boxes.

4. Mixpanel

Mixpanel is an event analytics SaaS platform that lets you track user interactions with web and mobile applications and get insights on how your product is being used and ways to improve it. Being a well-established company, Mixpanel protects its brand reputation by paying for the top spot on Google for its branded keyword “Mixpanel”, which leads you to a free plan landing page.

What’s great about Mixpanel’s landing page design:

• The hero section is highly convincing with a big, bold, and well-crafted headline followed by clear, short value propositions and bright CTAs.
• The CTAs have an impressive animation effect upon hovering that adds to the charm of the landing page’s color theme.
• The gigantic screenshots of Mixpanel’s intuitive dashboard help paint a clear picture of what you can expect from the product upon signing up.
• The page is all about being bold with data — for instance, “Other free plans don’t measure up” is a clear power statement that you’re getting a lot for free. The copy “All the insights, no SQL” makes it clear that you don’t need to waste time with code to leverage data-driven insights.
• It reinforces trust via social proof in the form of scrolling company logos and a testimonial.

Overall, Mixpanel’s landing page is the perfect blend of persuasive copywriting and a bold design that evokes action.

5. Hiver

Hiver is a comprehensive helpdesk solution that combines email, live chat, and various other customer support channels into a single easy-to-manage platform.

What’s great about Hiver’s landing page design:

• As you can see above, the hero section does an amazing job of communicating exactly what the product is all about. The photos of various departments make it clear that Hiver brings together all helpdesk operations. The free trial CTA with a blank textbox and “No credit card required” is enticing.
• There’s an on-demand webinar that gives a quick tour of the product, gated behind a short form. This helps engagement and lead generation.
• The features and integrations are neatly explained under a tabular format with illustrative GIFs.
• The “Hiver vs other helpdesks” is a compelling additional little section that conveys why you should pick Hiver over anything else.
• There is abundant social proof throughout the page in the form of G2 awards, case studies, testimonials, and company logos.

Overall, Hiver’s landing page is elegant and convincing with its beautiful color scheme and layout coupled with crisp animated visuals and concise copy.

6. Miro

Miro is a visual collaboration tool that lets teams create flowcharts, mind maps, whiteboards, etc. to brainstorm ideas remotely. While the entire website is well-designed, its Online Sticky Notes landing page stands out.

What’s great about Miro’s landing page design:

• Upon arriving, you’ll immediately notice the striking interplay of black and white text alongside a vibrant yellow thumbnail, drawing attention to the captivating headline and animated product demo.
• Scrolling down, the clever use of color further separates page sections, complemented by client testimonials. The blue CTA button ingeniously contrasts with the warm yellow video thumbnail.
• The page is short and precise without any distractions.

Overall, Miro excels in crafting a seamless and user-friendly experience throughout the entire landing page which hints at the ease-of-use of their SaaS product.

7. Jasper

Jasper is an AI-powered writing assistant aimed at helping marketing teams create blog posts, landing page copy, and AI-generated images quickly. Its Free Trial landing page is an impressive example of great landing page SaaS design.

What’s great about Jasper’s landing page design:

• One of the most attention-grabbing designs on this list, the vibrant hero section followed by company logos starts off on a strong note.
• The 7-minute demo video quickly illustrates Jasper’s capabilities, adding to the page’s convincing power.
• The page is comprehensive in addressing all potential concerns, from what others say about the tool and pricing details to FAQs and billing questions.
• The Jasper vs. ChatGPT+ comparison tables makes a quick yet strong case for Jasper and shows a thorough understanding of their biggest competitor.

Overall, Jasper’s landing page is colorful (something that may not appeal to B2B audiences) yet tastefully done. The straight-to-the-point product demo video is an important addition that can make all the difference.

8. ClickUp

ClickUp is a project management SaaS that allows you to plan, track, and collaborate on projects. Teams can create marketing campaigns, manage agile sprints, and build workflows to work collaboratively on ClickUp’s all-in-one platform.

What’s great about ClickUp’s landing page design:

• With a clever headline, animated illustration, and prominent social proof, the hero section serves as a strong hook inviting sign-ups right off the bat.
• Scroll down and you’ll find more animated illustrations that convey the platform’s value proposition effectively.
• The tabular approach to explaining how the platform is suitable for all teams (sales, marketing, design, HR, IT, etc.) in a company is neat.

Overall, ClickUp’s landing page follows all the SaaS landing page best practices and its visual approach to every feature and use case explanation is remarkable.

9. Loom

Loom is a screen recording app that enables asynchronous video communication for distributed teams. Its Free Screen Recorder landing page is one of the best landing page designs for SaaS we’ve seen.

What’s great about Loom’s landing page design:

• By highlighting the main product features with bite-sized product videos throughout the page, the value proposition is clear and straightforward.
• The page showcases screenshots for both web and mobile screens, underscoring Loom’s versatility across various devices.
• The landing page adeptly communicates Loom’s capabilities and answers FAQs without overwhelming users with excessive details.
• With customer testimonials, logos, and user statistics, there’s no shortage of social proof either.

Overall, Loom’s landing page perfectly embodies its brand as a screen recording software, emphasizing multimedia elements, especially videos.

10. ExpressVPN

ExpressVPN is a widely recognized Virtual Private Network (VPN) service that enables users to enhance their online privacy and security by encrypting internet connections. It allows users to browse the internet anonymously and securely access content that might be restricted in their region. VPNs are popular amongst gamers and its dedicated landing page for gamers is a prime example of a great landing page SaaS design for B2C.

What’s great about ExpressVPN’s landing page design:

• Right from the hero section, the page demonstrates a deft understanding of its audience, in this case, gamers, evident in the tailored header image and copy.
• The page lists popular games and even links to dedicated subpages for them.
• Below the fold, visual bullet points emphasize protection, connectivity, and bypassing throttling, making it a textbook example of persuasive design and audience-focused copywriting.
• The page convincingly addresses all potential concerns with a comparison table pitting ExpressVPN against other free VPNs, FAQs, gamer testimonials, and a prominent money-back guarantee.

Overall, ExpressVPN’s landing page is not only visually rich and easy on the eyes but as compelling as it gets for a B2C landing page.

Need Help With Landing Page Design for Your SaaS?

The common thread among the top SaaS landing page designs lies in their masterful integration of some key elements that captivate visitors and drive conversions:

• Social proof: Each landing page incorporates testimonials, case studies, and customer logos to reinforce credibility and trust with potential customers.
• No distractions: The designs are minimalist and free from unnecessary clutter, allowing visitors to focus solely on the product’s value proposition.
• Easy on the eye: With appealing color schemes, intuitive layouts, and balanced visuals, these pages create a pleasant browsing experience.
• Standout CTAs: The call-to-action buttons are strategically placed, visually distinct, and use persuasive language to nudge conversions.
• Product video: While not all landing pages require a video, the addition of product videos adds a dynamic touch, helping high-intent visitors understand the value proposition of complex products more effectively.
• Strong copy: Concise and persuasive copywriting highlights the unique selling points, addresses pain points, and emphasizes the tangible benefits of signing up for the product.

By incorporating these crucial elements, you can create (or recreate) more compelling product pages for your SaaS that drive more conversions and return on your PPC investments.

Need help with SaaS landing page design? You’re in the right place. The experienced designers at our SaaS content marketing agency can help you craft conversion-focused landing pages for your brand.

Author

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO.