Creating content for a B2B audience takes great ideas, consistent efforts, and the right tools.
Sometimes, even if these factors are in place, there’s still no guarantee that the piece will click with the audience.
In such cases, the results can include longer sales cycles, delayed decision-making, and lackluster outcomes.
This is where B2B content marketing software can turn things in your favor. Let’s find out more about what content marketing software is.
What Is B2B Content Marketing Software?
Did you know content marketing generates 3x more leads than outbound marketing while costing 62% less?
Your content journey begins by understanding your target customers’ pain points. Then, you create high-quality material that addresses their issues. Consistency is key here. Of course, this is easier said than done. However, you can actually make things a whole lot organized and simpler by leveraging specialized B2B content marketing software.
This software helps B2B businesses plan, create, publish, and measure content that actually drives results. It also comes equipped with features such as content calendars, AI writing tools, SEO, and performance tracking.
B2B content marketing software is typically used by marketing teams, agencies, and even entrepreneurs as it helps them stay consistent and save time. It also solves common content production-related issues, such as missed deadlines, poor engagement, or not knowing what’s working.
Up next, we’ve lined up 12 content marketing software that can make a huge difference to your strategy, when used right. Let’s take a look.
Semrush includes keyword research, link building, on-page SEO suggestions, and competitor tracking. It also performs technical audits on your site, identifies ranking opportunities, and helps with topic ideation. Further, it comes with a writing assistant that scores your content in real-time.
Benefits:
Semrush is one of the best content marketing software for B2B brands looking to improve their organic reach. It shows you what competitors are doing and helps you outrank them. The massive data pool comprises 20 billion keywords, with 17 billion URLs being crawled daily. This kind of information gives you practical insights for your content strategy. Semrush also integrates well with Google products, WordPress, Trello, and other tools via Zapier. It’s a solid pick for teams focused on content marketing management and SEO performance tracking.
Most Useful for: All-in-one content marketing and CRM integration
Key Features:
HubSpot offers blogging tools, SEO recommendations, email marketing, landing page builders, and analytics. It is capable of connecting with most CRMs, making it easier to manage leads through the funnel. Users can also track content performance and automate workflows from one place.
Benefits:
HubSpot is one of the top B2B content marketing platforms because it offers several features under one umbrella. Basically, you don’t need 10 different tools to run your content campaigns. For teams looking for reliable B2B software for content marketing, it simplifies the process and helps scale faster. The tool is ideal for larger teams or companies with multiple content touchpoints, especially where marketing and sales teams frequently work together.
Most Useful for: Social media scheduling and publishing
Key Features:
Looking for a tool that plans, drafts, schedules, and publishes posts across different social media platforms like LinkedIn, Instagram, Twitter, Facebook, and more? Buffer is your best bet! Users can also generate engagement metrics and perform basic analytics.
Benefits:
Buffer is one of the most user-friendly B2B content automation tools, making it perfectfor small teams or startups. It helps you stay consistent on social media without any major complications. That’s also because it’s not overloaded with features, but is highly effective in getting content out on time. What’s more, it can integrate with other tools in your content stack. For example, use it with Notion for planning and Semrush for SEO.
Most Useful for: Planning, organizing, and collaborating on content
Key Features:
A flexible workspace, Notions lets users build custom content calendars, store research, plan blog outlines, and assign tasks, all from a unified dashboard. Its other features include real-time collaboration, tagging, and team checklists.
Benefits:
Thanks to its incredible customization capabilities, Notion is a top pick among B2B content creation tools. Teams can work hindrance-free, without being locked into rigid templates. It allows writers, editors, and managers to stay on the same page. It doesn’t handle publishing, but makes for an amazing content strategy software for B2B, especially when managing multiple projects simultaneously.
Most Useful for: Writing, editing, and sharing content across teams
Key Features:
Google Workspace is an entire gamut of tools that includes Docs, Sheets, Slides, Calendar, and Drive. While Docs is great for drafting, Sheets is often used as a content calendar. Drive can be used to store all your files. Meanwhile, Calendar helps with deadlines and team coordination.
Benefits:
This suite is still one of the most widely used B2B content marketing software options for a solid reason. The best thing about it? It’s simple, yet reliable, and flexible. If you’re a remote or hybrid team, Google Workspace makes collaboration easy. It doesn’t offer publishing or automation, but it’s a strong foundation for teams building a content system from the ground up.
Most Useful for: Keeping content calendars organized
Key Features: With CoSchedule, you get a calendar that multitasks for you. You can easily plan blog posts, schedule social updates, and assign tasks to teammates from one place. The best part is you won’t have to keep switching back and forth between widely-used tools like HubSpot, Google Analytics, and WordPress, as it connects seamlessly with them.
Benefits: CoSchedule is all about simplifying all things content. Every team member can stay abreast of the upcoming tasks and track ownership of projects. This helps avoid confusion and last-minute deadline hassles while keeping campaigns on track. This feature can be especially helpful when managing multiple B2B content marketing projects. So, if your team needs a clear-cut, reliable tool to stay on track, CoSchedule will get the job done.
Most Useful for: Enterprise-level content strategy and freelance talent management
Key Features:
Contently provides a content calendar, workflow tools, and analytics. It also connects brands with a vetted network of writers, editors, and designers. It helps teams create content at scale and manage approvals and feedback in one place.
Benefits:
If you’re looking for a B2B content creation tool that combines technology and human talent powerfully, Contently is a great option. Businesses can produce high-quality content fast without managing a huge internal team. It stands out as a content strategy software for B2B organizations that need structure, editorial support, and measurable outcomes.
Most Useful for: Centralizing marketing data for reporting and analysis
Key Features:
Funnel collects and organizes marketing data from various sources, like Google Ads, social media platforms, CRMs, and so on. It also helps track ROI, analyze performance, and build dashboards without the need of a developer.
Benefits:
Funnel may not help you create content per se, but it’s great for making sense of complex campaign data, making it highly suitable for B2B content marketing management. If you want to know how your blog posts, ads, or social content are performing, Funnel is the tool you need. You get all the information in one place. Moreover, it easily integrates with other B2B content marketing software, and is especially helpful for teams running multi-channel campaigns.
Pricing:
Free as well as subscription-based plans available
Most Useful for: Project and content workflow management
Key Features:
Monday.com is great for building visual workflows to manage content planning, production, reviews, and deadlines. You can assign tasks, tag teammates, attach files, and track progress from a clean, customizable interface.
Benefits:
Monday.com is one of the best B2B content automation tools when it comes to workflow visibility. It keeps everyone in sync, which is especially helpful for teams working across time zones. It’s not a publishing tool, but is compatible with most content strategy software for B2B teams who want to stay organized.
Most Useful for: B2B marketing automation and lead nurturing
Key Features:
Pardot offers email marketing, lead scoring, landing pages, and campaign tracking. It’s built to help sales and marketing work together. It also connects with Salesforce CRM to create personalized content journeys based on customer behavior.
Benefits:
Pardot is a solid B2B content marketing management software if your main goal is to generate and convert leads. It’s not just about content, but more about what content drives business results. Go for Pardot when you want to automate follow-ups, track content engagement, and shorten the sales cycle.
Most Useful for: Improved rankings in search results
Key Features: If you’d like to know exactly how your website is performing on search engines, Ahrefs is the B2B content creation tool you need. You can keep an eye at the source of your traffic, find keywords worth targeting, and monitor your rankings over time. It also allows users to identify which content is resonating in your industry and flags technical issues that may be holding your site back. Its backlink tools are especially handy for spotting who links to your competitors and where you might be able to win new links.
Benefits: Ahrefs takes the guesswork out of SEO. Instead of simply hoping your content will perform, you can see exactly where the opportunities lie, whether that’s through untapped keywords, better backlinks, or fixing site issues. It helps B2B teams deliver strategies that actually drive results, not just hype.
Most Useful for: Creating quick, yet professional, on-brand visuals
Key Features: Canva as a B2B content creation tool? Of course! Canva offers templates for social posts, presentations, infographics, and more, making designing accessible and fast for everyone. The best part? You can customize all elements to match your brand. Explore features like saved fonts and colors, one-click resizing, background remover, and image effects to create stunning visuals in minutes. Canva now comes equipped with AI tools like text-to-image, which makes the designing process easy and swift. Teams can collaborate, co-create, and review designs in real time, saving time and much to-and-fro.
Benefits: Apart from saving time, Canva keeps content marketing campaigns moving flawlessly. Marketers can create high-quality visuals without the need of designers for every graphic. As a result, you can produce professional-looking content without delays or the frustration of using outdated design tools and templates.
Pricing:
Free plan with basic templates and storage
Pro: $12.99/month or $120/year
Teams: $14.99/month for the first 5 users
Enterprise: custom pricing
What Makes “Good” Content Marketing Software?
Got a real problem on hand that a specific software helped you solve? That’s how you know you’ve found the right content marketing software!
Simply put, you want something that fits with the majority of your goals, your team’s skills, and your business processes. With that in mind, mentioned ahead are some key features that your B2B content marketing software should definitely have.
Strategy and Planning Tools
Before you start publishing content, make sure you have a proper plan of action. Good content strategy software for B2B should help with campaign planning, keyword research, and content mapping, among other aspects. It should let you set goals, assign tasks, and organize everything on one dashboard to keep your teams aligned.
For example, many B2B content marketing management software come with built-in editorial calendars. These help with visualizing deadlines, managing approvals, and sticking to the content pipeline. The absence of these features can result in messy and inconsistent content.
Collaboration and Seamless Workflows
Creating content is rarely a one-person job. It involves writers, editors, designers, and strategists, all working in tandem. This is why workflow features matter. Good content marketing software for B2B firms should allow for version control, live editing, and easy feedback sharing.
If your team is remote or spread across different time zones, these features are an absolutely must. Tools like Trello, Airtable, or even HubSpot enable smoother coordination without being flashy while minimizing back-and-forth, saving time.
SEO Capabilities
If you want to ensure visibility for your content, you must ensure it is seen on the search results page. SEO tools are, therefore, an integral part of the content marketing toolkit. It makes sense to go for a platform that offers real-time optimization, keyword suggestions, and competitor tracking.
Your tool should help you understand what’s ranking and why, so you can do more of what’s working. Software like Semrush, for example, can help improve your chances of showing up on page one of search results, making it a must-have for B2B content marketers.
Analytics and Reports
Imagine knowing your content strategy is flawed but not understanding where and how. Measuring your strategy’s efficacy is key to improving it. It is crucial to use B2B content marketing software that gives you a crystal-clear picture of data related to traffic, engagement, conversion, and ROI.
Some tools come with built-in dashboards, while others integrate with platforms like Google Analytics. Either way, your software should show you what’s working and what’s not, without you needing to become a data analyst.
Integration with Existing Tech Stack
If you have done content marketing before, chances are you already have a CRM, an email platform, and a few other tools in place. Good B2B content marketing software should be compatible with these already existing tools. If it isn’t, your team will have to work harder. Many businesses overlook this aspect only to regret it later. Being mindful of this will help ensure this doesn’t happen to you.
Scalability and Flexibility
Some tools work great for a small team, but don’t support scaling ventures. A successful startup’s needs will keep changing, which is why choosing a platform that is flexible and accommodates its needs is crucial. After all, you do want to be able to scale without switching platforms every six months. Whether you publish twice a week or twice a day, your tool should keep up.
Conclusion
Choosing the right content marketing software depends on what your team needs most. Each tool has its strengths. Some focus on SEO, some on workflows, and others on strategy or data.
Together, they support the different parts of content marketing that drive growth, especially for B2B teams juggling multiple channels and goals.
Overall, these platforms offer a practical way forward to marketers who want to do more than just keep up. They help teams save time, stay aligned, and create content that actually works.
Want to give that much-needed boost to your content marketing efforts? Growfusely can help. Contact us to learn more about our B2B content marketing chops today.
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