9 Best Automotive SEO Agencies for Car Dealers & Auto Businesses

Need help finding a strong automotive SEO agency for your car dealership or auto business? This post lists top firms doing solid work in SEO for car dealers, automotive SEO services, dealership SEO, and more.

Key Takeaways:

• Not all SEO agencies understand the nuances of SEO for automotive, but you need one that has a good grasp over what works in the SEO arena.
• Most car buyers and parts shoppers start their search online, so automotive SEO is key to being found.
• A good automotive SEO strategy focuses on local visibility, strong content, and real conversions. Only the right automotive SEO agency can help you reach more customers and grow sales consistently.
• Tracking results with analytics shows what’s working and helps you improve your SEO for car dealers over time.
• When done well, automotive SEO services turn online searches into real leads, test drives, and sales.

In the automotive world, your digital visibility can make or break sales. Car buyers don’t always walk in; many begin with a Google search. If your dealership or parts business doesn’t rank well, you lose chances. That’s why hiring a proven automotive SEO agency matters.

Below is a table of the SEO agencies we’ll cover, with what they’re best known for, their signature services, and some of their clients. Use it as a quick reference before reading deeper. 

9 Best Automotive SEO Agencies for Car Dealers and Auto Businesses

1. Growfusely

As a specialized SEO agency, Growfusely takes a hands-on and straightforward approach to getting websites to the top spots on search engines. We’re focused on acing the basics that make an actual difference. We’re all about building insightful content, improving website functionality, and earning links from trusted sources, among other things. We work with one aim: better rankings and more people finding you online.

We’ve mostly worked with SaaS and B2B brands so far, but our strategies work just as well for car dealers and auto businesses. If your goal is to show up when people search for cars, parts, or services (and stay there), Growfusely knows how to make that happen.

Top Services:

• Content Strategy & Planning
• Content Production & Optimization
• Technical SEO
• Link Building & Digital PR
• SEO Consulting, Audits & White Label SEO
• Website Migration SEO, Product-led SEO, Generative Engine Optimization

Recognizable Clients

• Mind the Graph
• JetOctopus
• Multidots
• Growexx

Reviews by Clients

At Growfusely, we’re committed to helping our clients achieve the vision and results they desire. Here’s what they have to say about our work.

1.       JetOctopus

2.       Sprinto

3.       UNBXD

Case Study

Armed with decades of combined experience, Growfusely specializes in content marketing and SEO. Read about how we’ve helped our clients make the most of our skills and services below.

1. 20+ Organic PR Stories that Cemented Document360’s Position as an Industry Leader
2. Mind the Graph increased its Organic Traffic by 217% Within 6 Months through Content Marketing and SEO
3. The Content-Driven SEO Strategy Helped JetOctopus Double Its Organic Traffic in 10 Months
4. How Growfusely Built 250+ High-Authority Links for Whatfix

2. First Page Sage

First Page Sage is an automotive SEO agency known for building long-term visibility through smart content and consistent optimization. Their focus is on creating useful, research-driven pages that answer real questions car buyers and parts shoppers are searching for.

Instead of chasing quick rankings, they help car dealerships and auto businesses become trusted sources online. That’s something search engines reward over time. They’re especially good at breaking down complex topics and turning them into content that not only ranks but also generates leads.

Top Services

• Thought Leadership SEO
• Technical SEO & Website Audits
• Conversion Optimization & Analytics

3. WebFX

A full-service automotive SEO company, WebFX devises and implements strategies to attract qualified traffic and real revenue. Apart from improving rankings, they help car dealers and auto parts businesses attract buyers who are ready to convert.

How do they do this? Their data-driven campaigns help them understand and fine-tune their strategies for better results. So far, they’ve generated over $10 billion in revenue for clients. Regardless of the size of your automotive business, they’ll tailor their automotive SEO services to your goals and budget.

Top Services:

• SEO (Local, Enterprise, Technical)
• Content Marketing
• Web Design & Conversion Rate Optimization (CRO)

4. OuterBox

OuterBox is an automotive SEO agency with deep experience helping businesses that sell products or parts online. They cater to auto parts retailers and car dealerships that want to improve their visibility in search results and get more conversions.

Their knowledge and experience in eCommerce design and conversion optimization enable them to convert incoming website traffic into sales. All in all, OuterBox offers practical, forthright, and results-focused SEO for automotive businesses.

Top Services:

• SEO (Organic Growth)
• eCommerce Website Development & Optimization
• Paid Search/Google Ads

5. Promodo

Promodo is a digital marketing agency that has some strong auto SEO services. They provide “holistic on-site and off-site SEO solutions” that help businesses build authority, improve rankings, and drive traffic that converts.

They also combine SEO with UX, PPC, and analytics so your dealership or parts store doesn’t just get visitors, but visitors with the potential to convert. Their case studies include eCommerce brands and tech clients. Because they take a broader approach, they might be good for auto businesses looking for SEO-with-marketing synergy.

Top Services:

• On-site & Off-site SEO
• CRO & UX Optimization
• Link Building & Content Strategy

6. Embarque

Embarque markets itself as an agency built around automotive SEO. Their specialty is helping dealerships and automotive brands rank, attract local car buyers, and convert more visitors.

They bundle services like local SEO, technical optimization, programmatic content, and authoritative link building in one package, so you don’t have to juggle multiple vendors. This makes them a strong contender when your business demands SEO for multiple models, locations, or parts lines.

Top Services:

• Local & Technical Automotive SEO
• Programmatic/Scalable Content
• Authoritative Link Building

7. ThatWare

ThatWare is a newer agency pushing the edge of SEO with AI, data, and experimental methods. They call their approach “Hyper Intelligence SEO,” blending semantic AI, intent prediction, and advanced analytics.

The team emphasizes they don’t do one-size-fits-all. They adapt models, language, and structure per the industry they serve. Many clients praise their ability to get “first page” rankings and handle complex sites. For automotive businesses, this means they might be able to optimize for model names, parts categories, and local markets using AI signals rather than just old-school tactics.

Top Services:

• AI-driven SEO & semantic optimization
• Technical SEO & automation
• Link building & content intelligence

8. Crafted-SEO

Crafted-SEO is a smaller, boutique SEO outfit. Their pitch is to customize and build strategies aligned with the customer’s unique needs, not how everyone else writes SEO content. Because they’re agile, they may adapt well to auto businesses with niche inventories or multiple storefronts.

For a car dealership or parts seller, this could mean tailored model pages, content around vehicle specs, or local SEO that feels genuine.

Top Services:

• Custom SEO Strategy
• On-Page & Technical SEO
• Content & Link Strategy

9. SeoProfy

SeoProfy is a data-driven SEO agency that’s already working in the automotive vertical, among others. They lean hard on metrics, audits, recovery work, and long-term growth. Their strength is diagnosing what’s broken and then scaling what works.

For auto businesses, they can help fix crawling issues, optimize part codes, structure inventory pages, and improve local visibility. Their work is methodical, focused on results over flash.

Top Services:

• Technical SEO & Audits
• Local SEO & Recovery
• Link Building & Content Strategy

Key Elements of an SEO Strategy for the Automotive Industry

Here are a few points that distinguish an effective SEO plan from one that actually works wonders in the automotive space.

Local SEO & Google Business Profile (GBP)

Most car buyers look for dealerships or parts within their vicinity. To become visible to them in search, you need to optimize your Google Business Profile (i.e., name, address, phone, categories, hours, and images) and make sure your NAP (name, address, phone) is consistent across all online listings. Building a robust presence on local citations and directories can help, too.

Keyword & Intent Matching

Choose keywords that buyers use. This usually includes the car model and the city they reside in. For example, “buy parts near me,” “dealership + make,” and so on. The trick is matching what people search for at different stages: research, comparison, and buying.

Inventory & Structured Data

Every car or part listing needs a clean structure. For this, schema markup can work. Search engines can then display details such as price, model, reviews, availability, and more. Stay away from publishing duplicate content (like manufacturer descriptions). Instead, publish fresh content that is customized to your offerings.  

Technical SEO & Mobile Optimization

When it comes to search engine rankings, the page load speed, mobile friendliness, secure site (HTTPS), and crawlability of your website matter more than you think. With auto websites, most are image or data-heavy, making technical tuning a huge non-negotiable.

Content That Helps Buyers Decide

Create content around comparisons, specs, reviews, maintenance, and financing. Use local context. Answer real questions buyers ask. This isn’t fluffy blog content—it’s helpful.

Link Building & Local Authority

Get links from reputable local sources, industry blogs, and auto directories. Also, build relationships in local media, influencers, and associations. Show that your site is trusted in your area.

Call Tracking & Conversion Attribution

Many leads in automotive come via phone calls. For the best results, keep an eye on the pages, keywords, and campaigns that drove those calls. Call analytics help you see what works.

Reporting & Continuous Optimization

SEO isn’t a one-time job. You need to continue tracking rankings, traffic, and conversions (test drives, contact forms, parts orders) to be able to see the difference. Once you have this data, use it to improve your SEO efforts. Figure out what works, and discontinue what doesn’t.

Conclusion

Formulating an effective automotive SEO strategy takes knowledge, skills, and experience in dealing with the way search engines work. When choosing a firm that does SEO for car dealers, be sure to join hands with someone who has a history of delivering results. While it’s easy to talk big, delivering actual results is a different game altogether. Hopefully, the list of automotive SEO agencies mentioned in this post will help narrow down your search.

Ready to put your automotive SEO strategy on the fast track to victory? Get in touch with Growfusely to know exactly how we can get you there.

FAQs

Why Should Automotive Agencies Invest in SEO?

Because that’s how tech-savvy buyers shop. They pull out their phone and search online. If your site isn’t showing up in their search results, you’re losing customers before you even know they exist. An effective automotive SEO strategy presents your business in front of curious customers when they’re ready to buy or call.

How Do I Choose the Best Automotive SEO Agency for My Business?

For starters, ask them to prove their claims. A good automotive SEO agency should have real examples of work they’ve done. Make sure they understand the car space too. Selling cars and parts online isn’t the same as selling shoes or software. And if they speak in buzzwords you don’t understand, it’s a sign to walk away.

What SEO Services Are Most Important for Automotive Businesses?

Focus on the basics. You want to do local SEO so people near you can find you, technical fixes so your site doesn’t frustrate visitors, and build informative content that answers buyer queries. These three automotive SEO services do more than anything else would.

How Do I Measure the ROI of Automotive SEO?

Forget traffic for a second and look at what happens after people land on your site. Are they calling? Booking test drives? Ordering parts? A good automotive SEO agency will help you track that and show how SEO for car dealers is turning clicks into real money.

Why Should Automotive Businesses Track SEO Performance with Analytics and Reports?

Would you want to keep guessing about how your SEO strategy is performing? Analytics and reporting help you avoid the guesswork. Analytics points out the specifics: what strategy is working, which keywords are bringing customers, which pages are making sales, and where they’re dropping off. Reports help you continuously improve your automotive SEO strategy over time instead of just waiting for things to click.

Author

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO.