AI Content Marketing Tools for 2025 (Our Best Picks)

AI content marketing tools automate repetitive tasks, accelerate creative processes, and increase productivity. Most, if not all, aspects of a typical B2B content marketing workflow can be enhanced with AI-powered marketing software.

However, as you may have noticed, there are simply too many tools available.

Additionally, new AI-driven content marketing solutions continually enter the market, making it even more challenging to pick the right option.

Another difficulty is manually testing the tools out to ensure they will deliver the desired returns to your B2B marketing efforts. Depending on your team size and budget, it could take between weeks and months.

We have solved that for you.

In this article, let’s look at the best AI content marketing tools for 2025, based on our experience at Growfusely so far.

(We will update this list as our team tests and uses new tools, so get subscribed to our newsletter for the latest updates.)

Top AI Content Marketing Tools for 2025

We grouped the tools based on the different aspects of a typical B2B content marketing process.

1. Content Discovery and Research

Tools that tell you which topics are currently relevant among your audience.

1. Feedly

Feedly helps you keep an eye on trends, competitors, and other market developments. This streamlines the research process significantly. The platform comes with an AI assistant, Leo, that filters out the noise and highlights the best articles (or content pieces) relevant to you.

The key features of this AI-enabled content marketing tool include:

• Create customized AI feeds to get selective information
• Extract key insights from high-performing articles with citations
• Generate articles to aid your creative process

The biggest advantage of using this tool is its intuitive interface. B2B content marketing teams can put it to use instantly. You can also integrate it with various solutions, such as Microsoft Office and Zapier to accelerate adoption further.

However, it can be expensive. The tool’s starting tier costs a whopping $1600/month, which can be too much for most companies to spend on a research tool. They do offer a free trial, which can be availed after contacting their sales team.

2. Keyword Insights

Keyword Insights, as the name suggests, speeds up keyword research and content creation. 

You can create detailed SEO briefs with clustered keywords, content briefs, search intent, and references within minutes. The AI writing assistant can be handy while producing drafts.

The AI-driven content marketing platform can improve your SEO performance with the following capabilities:

• End-to-end keyword research, including discovery and clustering with search volume
• Search intent analysis of keywords (informational, commercial, or transactional)
• Brief and draft generation with large language models (LLMs)

Keyword Insights offers timely data. This is crucial for planning marketing campaigns to ensure you capitalize on ongoing or upcoming trends. The user-friendly AI content marketing software also consolidates the features neatly, improving navigation and productivity.

Pricing begins at $58/month for 10,000 credits that can be used for any feature. Each feature costs a different number of credits:

• Clustering: 1 credit/keyword
• Generating content briefs: 100 credits/brief
• AI writer: 200 credits/article

3. Perplexity

Perplexity is an AI-powered search engine that gives you exact answers to your queries by combining real-time web search and retrieval augmented generation (RAG). The tool includes citations in the results, simplifying content discovery and research.

The AI content marketing solution’s key features include:

• Real-time information retrieval with citations
• Conversational interface allowing you to follow up and dive deep
• Focus mode that narrows searches to specific domains, such as academic papers and Reddit, to give you more relevant results

One of the biggest advantages of Perplexity is its speed. The platform fetches targeted and contextually relevant information as fast as traditional search engines.

The tool costs $20 per month, which enables you to use your preferred LLM for conducting web searches, summarizing text or documents, and generating images.

4. Brand24

Brand24 is a social listening platform that leverages AI to track brand mentions and audience sentiment to provide actionable insights. You can monitor over 25 million online resources, including social media, blogs, news sites, forums, podcasts, and reviews, to ensure you have comprehensive visibility.

The key capabilities include:

• Sentiment and emotion analysis to evaluate brand affinity across niches
• AI insights and topical insights to identify user requirements and trends
• Influencer and competitor tracking to benchmark performance

B2B marketing teams can conduct thorough social media research and filter through data to find key actionable insights. Moreover, Brand24’s customer support team will aid you whenever you feel stuck.

The base pricing plan begins at $199/month, which enables you to monitor three keywords. This can be too limiting for B2B brands, and the higher tiers can be too expensive. You can definitely try the tool for free for 14 days to ensure it’s useful for your company.

2. Content Creation and Optimization

Solutions that accelerate the drafting and editing phases of content production.

1. Originality.ai

Originality.ai, as the name suggests, helps content marketers and writers ensure their articles are authentic and unique. It analyzes your draft against millions of web pages to highlight areas of improvement within the text.

The core features of this AI-powered content marketing tool include:

• AI content detector to flag LLM-produced text and maintain authenticity
• Plagiarism checker that identifies sections of the draft that aren’t original
• Predictive SEO optimization through AI models that reflect genuine content quality and offer comprehensive readability analysis

While none of the AI detectors are perfect, Originality.ai gets pretty close to it. Its analyses are consistent and reliable, particularly for creative marketing efforts. Additionally, its customer support team is quick and responsive, helping you get the most out of the tool.

You can buy 3000 credits for a $30 one-time payment, which expires in two years. The tool costs two credits per 100 words. If you have extensive needs, you can consider the Pro plan for $14.95/month, which gives 2000 credits/month (expires monthly).

2. Humanize AI

Humanize AI (HumanizeAI.io) is an advanced AI humanizer tool you can use to humanise AI-generated content into natural, human-like text. It ensures that the rewritten content is indistinguishable from human writing, effectively bypassing AI detectors and enhancing readability. This tool is particularly beneficial for content creators, marketers, students, and professionals who utilize AI writing assistants like ChatGPT, Bard, Jasper, Grammarly, and others.

Some key capabilities of the tool include:

• Convert any AI-generated text into authentic human-like content to make it suitable for things like blog posts, academic papers, and marketing materials.
• Evade detection by major AI detectors, including GPTZero, Copyleaks, Turnitin, and Originality.ai
• Get SEO-friendly content in multiple languages, including English, Chinese, Russian, Arabic, and Japanese.

HumanizeAI.io offers a range of subscription plans tailored to different user needs. The Standard Plan, at $4/month when billed annually, provides 600,000 words per year, access to all modes, and allows up to 1,000 words per request. The Premium Plan, priced at $18/month annually, offers unlimited words per month, enhanced model access, and the ability to freeze up to 6 keywords per request. For power users, the Elite Plan at $24/month annually includes all Premium features, increases the word limit per request to 1,500, and allows freezing up to 12 keywords per request.

3. Headlime

Headlime is an AI writing assistant that helps B2B copywriters and marketers produce articles, social media posts, and other forms of textual content quickly. You can pick an LLM of your choice to accelerate the creative process.

The key functionalities of this AI content marketing tool include:

• AI-enabled copy generation with 1700+ templates to speed up drafting
• Multilingual support to enable global B2B brands to reach a wider audience
• Real-time collaboration features to help teams remain productive

The extensive template library, combined with the AI-content generator, is quite effective in accelerating your drafting process. It also comes with a no-code landing page builder that doesn’t require design skills, helping you boost your B2B brand’s visibility further.

However, the tool has limited integrations, making it difficult for large B2B marketing teams to adopt.

Pricing starts at $59/month, which can be cost-effective for most companies.

3. SEO and Content Performance

Find all the keywords, conduct SERP analysis, and generate content briefs.

1. Surfer SEO

Surfer SEO is an AI content marketing tool for B2B teams that speeds up keyword research, clustering, insertion, and topical mapping. 

The tool’s primary features include:

• Intuitive content editor that offers real-time SEO suggestions and readability score
• Keyword research and SERP analyzer tool
• Topical mapping to suggest clusters that increase authority in the niche

The AI-powered B2B content marketing software offers comprehensive SEO capabilities, making it a one-stop solution. Teams can enhance their drafts from all angles, whether it is keywords or readability, at once.

However, this robust set of features can take a while to get used to.

Pricing begins at $99/month, and Surfer SEO provides a 7-day money-back guarantee for all plans, in case it doesn’t serve you as expected.

2. Clearscope

Clearscope enhances your drafts with AI-driven content optimization capabilities. The tool continually evaluates the content’s score, based on readability, SEO, etc., in real-time to help you estimate the content’s potential efficacy.

This AI content creation tool helps B2B marketers with the following features:

• Keyword discovery to identify high-intent keywords, search volume, and trends
• Generate content reports by analyzing top-performing articles for particular keywords
• Real-time optimization with improvement suggestions in keyword usage and readability
• Integrates with tools like Google Docs and WordPress for easier adoption

Using this tool is pretty straightforward. Even the non-technical team members can integrate it into their processes immediately. Moreover, Clearscope’s customer support team is often lauded for their promptness and helpfulness.

However, pricing begins at $189/month, making it a premium tool for many growing B2B content marketing teams.

3. Frase.io

Frase.io is a comprehensive content optimization solution that leverages AI to help you research, write, and enhance drafts for your target audience. It gamifies keyword inclusion, making it more effective in daily B2B content marketing operations.

Some key functionalities of the tool include:

• SERP analyzer and content brief generator
• AI writing assistant to help creators accelerate drafting
• Collaboration tools to ensure everyone stays on the same page

Apart from robust integrations with common applications like Google Docs, Frase.io is quite affordable compared to other options such as Clearscope. The basic plan begins at $45/month, allowing even small teams to incorporate it into their processes.

4. Multimedia and Visual Content

Go beyond text to engage with your audience on a deeper level.

1. Murf AI

Murf AI is a text-to-speech software that uses AI models to generate realistic voiceovers in seconds. The tool can be helpful for creating podcasts, product demos, and e-learning modules cost-effectively.

You can expect these features in this AI content creation tool:

• Voice cloning, generation, and customization to synthesize human-like speech that captures nuances and emotions
• Generate voiceovers for static images and videos to broaden your content formats
• Robust integrations with other creative solutions like Canva, Google Slides, and Adobe Audition

The AI speech generator allows you to choose from over 200 voices across 20+ languages, making it suitable for global brands. 

Murf AI’s plans start at $19/month and allow you to generate 24 hours of audio per year. While the limitation may not meet every B2B company’s needs, particularly the ones frequently posting multimedia content, it can help gauge its scope effectively.

2. Photoroom

Photoroom streamlines image editing with AI-powered capabilities. Marketers and creators can polish their images with minimal effort. This can elevate your brand’s authority by presenting a professional look.

The primary features of this AI content editing tool include:

• AI-powered editing functionalities like background and object removal, background generator, batch editing, and AI expand
• Logo creator to help you establish a professional brand presence
• Collaborate with your team on the editor to exchange ideas and feedback

Furthermore, you can access this AI content creation solution on your iPhone or Android device through apps. Whether you prefer to design that way or not, you can certainly have a look at your team member’s design and share your thoughts.

There is a free version with usage limits to help you realize its value for your B2B content marketing efforts. The paid plans start at $89.99.

3. Descript

Descript simplifies audio and video editing by allowing you to edit raw clips through a text-based interface. The tool first extracts the transcript from the audio or video and aligns it with the timeline, accelerating the editing process.

The key capabilities of this AI video editing platform include:

• Edit audio and video by modifying the transcript to streamline the editing process
• Generate realistic voiceovers or correct errors in audio clips without re-recording through AI voice cloning
• Remove background noise and disturbances with one click

This platform stands out because of its simplicity. The intuitive interface and user-friendly layout allow you to hit the ground running even if you are new to video editing. At the same time, there are certain limitations with the lower-tier plans.

For instance, the Hobbyist plan (the most economical option) costs $24/month but doesn’t allow you to upload videos that are larger than 10 GB and limits export resolution to 1080p.

Challenges in AI Content Marketing

While these AI-powered tools bring new possibilities for B2B marketing teams, they do come with some roadblocks.

The first is choice overload. Every month, new models and tools get released. The existing tools get new features, which affects their pricing. Teams need to constantly monitor this to ensure each software in their tech stack delivers its worth.

That brings us to the second roadblock — cost.

Most of the platforms above cost about $30-50 per month/user. Even small marketing teams using a handful of tools can spend hundreds to thousands of dollars per month. This can decrease the overall marketing ROI, even for established B2B companies.

The final challenge is integration. And it’s not just limited to the technical aspect of adopting a new tool. 

Getting all the team members to use AI for B2B content marketing in a standardized way while remaining ethical and compliant can be difficult. Additionally, as the tools evolve, the employees must be trained or educated accordingly.

It is pivotal for teams to approach AI adoption for improved B2B content marketing operations with caution. Test with pilot projects, review progress, and proceed. Simply subscribing to a few tools to keep up with trends can be counterproductive.

Leverage Growfusely’s AI-driven B2B Content Marketing Services for Success

B2B marketing teams must adopt AI-powered tools and solutions to elevate their content creation and distribution processes. These platforms help automate repetitive tasks, accelerate creative action items, and enhance communication to increase your marketing ROI.

However, it can be a long and arduous journey from testing potentially relevant AI-enabled software and integrating them into your daily B2B content marketing operations.

Too many options can be confusing, and picking the wrong choice can cost you valuable resources.

Growfusely helps you navigate that challenge by being your B2B content marketing partner.

Our team leverages AI-powered workflows to expedite your content production processes that build your brand and get you more customers.

Interested?

Contact us today for a consultation.

FAQs

• What features should I look for in an AI content tool?

Look for tools that offer keyword analysis, content optimization, plagiarism detection, integration capabilities, and ease of use. Advanced tools also include SEO scoring, real-time suggestions, and automation features to streamline the entire content lifecycle.

• What types of content can AI create?

AI can generate blog posts, social media captions, product descriptions, ad copy, video scripts, and even email sequences. Some tools also assist with creating multimedia assets like images and voiceovers based on text prompts or marketing goals.

• What is the best way to integrate AI into a content workflow?

Start by identifying repetitive or time-consuming tasks like research or drafting. Use AI tools to support those stages, and retain human input for strategy, tone, and editing. Ensure the tools integrate smoothly with your CMS and collaboration platforms.

Author

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO.