Marketing podcasts keep you updated about emerging trends, stories, and best practices around brand promotion. The podcasts help marketing professionals and teams make the most of their processes in an evolving market.
The only problem is that there are simply too many top marketing podcasts to choose from.
And finding the right one from the lot can be a hassle.
You have to manually listen to a few episodes of some select guests to gauge the breadth and scope of the program. This could take hours, if not days.
Therefore, to make it easier for you, we’ve collated a comprehensive list of the best marketing podcasts to listen to in 2025.
The Top Marketing Podcasts You Should Be Listening To
1. Content Inc.
At a glance:
Focus: Building an audience through content
Host: Joe Pulizzi, founder of the Content Marketing Institute and bestselling author
Frequency: Weekly
Typical Length: 5 minutes
Notable Guests: N/A
Available on: Apple Podcasts, Spotify, RSS, Castro.fm, Overcast.fm
The Content Inc. Podcast by Joe Pulizzi aims to help entrepreneurs and businesses build an audience through sticky content. It shifts the spotlight from a brand’s offerings, be it products or services, and puts it on what attracts people — content.
What makes this podcast special is that the episodes are just five minutes long. You can quickly consume one when brushing your teeth or taking a break in between tasks.
The insights shared by Joe in these episodes come from his personal life, making the content even more valuable, especially for budding creators.
2. This Old Marketing
At a glance:
Focus: Latest trends in content marketing
Hosts: Joe Pulizzi and Robert Rose (Chief Strategy Advisor for the Content Marketing Institute)
Frequency: Weekly
Typical Length: 1 hour
Notable Guests: N/A
Available on: Apple Podcasts, Spotify, Amazon Music, Overcast.fm
This Old Marketing features Joe along with another marketing genius Robert Rose who come together every week to give you the latest tea.
As you know, keeping up with the trends and news from the content marketing world is challenging. Joe and Robert streamline it with an engaging, lighthearted, hour-long weekly conversation, establishing This Old Marketing as one of the best podcasts for marketing professionals.
The best part is that you’ll get the opinions of seasoned experts, along with the weekly updates on content marketing, media, and digital content. Talk about killing two birds with one stone.
3. The Content Strategy
At a glance:
Focus: Building scalable content strategies for businesses and entrepreneurs
Host: Kristina Halvorson
Frequency: 1-2 episodes/month
Typical Length: 40 minutes
Notable Guests: Chris Baty, Head of UX writing at Figma; Katherine Karaus, Content Strategist at Google
Available on: Apple Podcasts, Spotify
The Content Strategy Podcast is dedicated to creators at large. Host Kristina Halvorson, a veteran content creator and marketer, interviews expert leaders and emerging voices who are shaping the field of content strategy.
To keep things interesting, she also drops episodes related to user experience (UX) and customer experience (CX) in the context of marketing. These episodes from her best content marketing podcast reveal hidden tactics to help you plan content more effectively.
4. The Animalz Content Marketing Podcast
At a glance:
Focus: B2B content marketing
Host: Ty Magnin and Tim Metz
Frequency: About two episodes/week
Typical Length: 40 minutes
Notable Guests: Kyle Coleman, CMO at Copy.ai; Ines Lee, Content Strategist for Ali Abdaal
Available on: Apple Podcasts, Spotify
The Animalz Content Marketing Podcast is an excellent option for two reasons. First, the hosts, Ty and Tim, are seasoned professionals who speak from experience. Second, the podcast features some of the best guests from the marketing industry.
Typical conversations in these episodes revolve around B2B content marketing, particularly for SaaS and IT enterprises, considering that Animalz is a content marketing agency.
You can get practical insights into the latest tools and techniques in content marketing, including search and social media.
5. The Copyblogger Podcast
At a glance:
Focus: Practical advice for all kinds of creators
Hosts: Tim Stoddart and Ethan Brooks
Frequency: Weekly
Typical Length: 1 hour
Notable Guests: Yannick Veys, co-founder of Hypefury; Lara Acosta, successful YouTuber and serial entrepreneur
Available on: YouTube
The Copyblogger Podcast is a great educational resource to learn about marketing and brand promotion through excellent copywriting. Each episode features a new guest who can be anything from a content entrepreneur to a product marketer to bring you the best insights.
Interestingly, this content marketing podcast has undergone several changes that, unironically, reflect the innate nature of the industry. Initially, it was known as “The Lede” which got rebranded into “CopybloggerFM” before getting its latest name.
6. Ahrefs Podcast
At a glance:
Focus: B2B content marketing and SEO
Host: Tim Soulo
Frequency: 1-2 episodes/month
Typical Length: 90 minutes
Notable Guests: Delbert Ty, CMO at Coffee Meets Bagel; Neil Patel
Available on: Apple Podcasts, YouTube, Spotify
The Ahrefs Podcast features notable figures from the content marketing industry who share their experiences in online business and brand promotion. This marketing podcast is focused on practical advice you can implement quickly to get the desired results.
Additionally, the host, Tim Soulo, being an avid marketer himself, asks the right questions to keep the conversation engaging. You can also discover tips and tricks to make the most out of Ahrefs’ industry-leading suite of marketing tools.
7. Marketing School
At a glance:
Focus: Quick B2B content marketing and SEO tips
Hosts: Neil Patel and Eric Siu
Frequency: About one episode/day
Typical Length: 25 minutes
Notable Guests: N/A
Available on: YouTube, Pandora, Apple Podcasts, Spotify, and Soundcloud
The Marketing School podcast specializes in delivering effective digital marketing lessons in a concise package. It is, in a way, similar to the Content Inc. podcast mentioned above but with a strong focus on battle-tested actionable insights.
You can choose from about 3000 episodes that cover topics such as SEO, content marketing, and social media promotion.
The podcast, thanks to the practical advice offered by Neil and Eric, has racked up an impressive 100 million downloads.
8. The Digital Marketing Podcast
At a glance:
Focus: News, strategies, and tools
Hosts: Daniel Rowles, Louise Crossley, and Ciaran Rogers
Frequency: 2-3 episodes/month
Typical Length: 30 minutes
Notable Guests: AJ Wilcox, founder of B2Linked; Jay Schwedelson, founder of Outcome Media and Guru Media
Available on: Spotify, Apple Podcasts
The Digital Marketing Podcast is produced by Target Internet, attracting listeners from over 190 countries to amass over 130,000 monthly downloads. As of now, it has nearly 350 episodes and touches on various marketing topics.
You can find episodes about YouTube marketing, AI in content creation, and the evolving trends on LinkedIn. The episodes focus on multiple aspects, such as current trends, tools, and strategies of the topic at hand.
9. Marketing Over Coffee
At a glance:
Focus: Marketing advice in a casual setting
Hosts: John J. Wall and Christopher S. Penn
Frequency: Weekly
Typical Length: 30 minutes
Notable Guests: Anne-Margot Rodde, CEO of Fortnite Creator Corp; Missy Maio, VP of marketing at Gong Cha
Available on: Spotify, Apple Podcasts
The Marketing Over Coffee podcast covers topics related to old-school and modern promotional strategies in a casual setting. The hosts, John and Christopher, also bring in industry experts to provide you with actionable insights based on current trends.
This best digital marketing podcast covers a wide range of topics related to AI, content creation, productivity, and privacy, keeping you engaged in each episode.
10. Perpetual Traffic
At a glance:
Focus: Paid advertising campaigns
Hosts: Ralph Burns and Lauren Petrullo
Frequency: Two episodes/week
Typical Length: 50 minutes
Notable Guests: Ian Garlic, founder of Video Case Story; Cameron Campbell, media buyer at Tier 11
Available on: Spotify, Apple Podcasts, iHeart
Perpetual Traffic’s episodes help businesses make the most out of their online advertising efforts. The hosts, Ralph and Lauren, talk about topics such as returns on ad spend (ROAS), outsourcing, and paid promotion.
You can learn, in short, how to earn more high-intent visitors that convert — through paid traffic.
With over 600 episodes that garnered over 13 million downloads, the Perpetual Traffic podcast is a great resource to elevate your PPC and other advertising efforts.
11. The CMO Podcast
At a glance:
Focus: Thought leadership and marketing concepts
Host: Jim Stengel
Frequency: Weekly
Typical Length: 50 minutes
Notable Guests: Emmanuel Orssaud, CMO of Duolingo; Jennie Weber, CMO of Best Buy
Available on: Apple Podcasts
The CMO Podcast explores what motivates and inspires marketing decision-makers and leaders in various companies. The host, Jim, being a seasoned marketer who has worked with big names like Procter & Gamble, never fails to bring unique perspectives to the listeners.
Every marketing campaign tells a story, and this podcast will help you uncover that. You can dive into the internal thought processes of the guests to shape your thinking when planning your campaigns.
Often, while browsing the web, you may have encountered mediocre and bland marketing tips. This podcast addresses them head-on and provides you with alternative approaches that bring tangible results while helping you stand out.
Unsurprisingly, it is one of the most popular podcasts on this list that boasts over 1 million organic downloads.
13. Shopify Masters
At a glance:
Focus: eCommerce branding and growth
Hosts: Shuang Esther Shan and Adam Levinter
Frequency: About two episodes/week
Typical Length: 40 minutes
Notable Guests: Sana Khadri, founder and CEO of Diaspora Co.; Steven Farag, founder and CEO of Campus Ink and NIL Store
Available on: Apple Podcasts, Spotify, YouTube, Soundcloud
Shopify Masters helps eCommerce businesses, such as online apparel and condiments stores, to differentiate themselves from the competition. The episodes feature entrepreneurs with successful eCommerce ventures, ensuring you get practical advice.
Apart from providing actionable marketing advice, the Shopify Masters podcast also explores topics such as managing stakeholder relationships and product innovation.
14. Online Marketing Made Easy
At a glance:
Focus: All forms of digital marketing
Host: Amy Porterfield
Frequency: Weekly
Typical Length: 1 hour
Notable Guests: Tara McMullin, host of What Works podcast; Salome Schillack, host of the Launch Lounge Podcast
Available on: Apple Podcasts, Spotify, Amazon Music
The Online Marketing Made Easy podcast, as the title suggests, helps existing business owners and aspiring entrepreneurs market their brands. You can listen to over 700 episodes that dive into marketing strategies and the concepts behind them.
Amy, the host of the show, shares a lot of advice from her personal entrepreneurial journey, ensuring you get feasible and practical insights. Additionally, there are plenty of episodes featuring industry leaders and experts who speak about different aspects of online marketing.
15. Social Media Marketing Podcast
At a glance:
Focus: Social media platform algorithms, audiences, and strategies
Host: Michael Stelzner
Frequency: Weekly
Typical Length: 45 minutes
Notable Guests: Adley Kinsman, founder and CEO of Viralish; Mark Schaefer, keynote speaker and marketer with over three decades of experience
Available on: Apple Podcasts, Spotify, YouTube, Amazon Music, RSS
The Social Media Marketing Podcast’s episodes feature experts who have tamed the constantly evolving algorithms of different social media platforms. This authoritative educational source will help you build a solid fan base on social media.
Moreover, the host, Michael, is a highly respected social media marketer and content strategist. He always asks investigative questions to uncover the thought processes of various social media marketing veterans.
16. B2B Marketing
At a glance:
Focus: B2B marketing, including ABM, social media, and more
Host: Dave Gerhardt
Frequency: Weekly
Typical Length: 1 hour
Notable Guests: Diane Wiredu, founder and messaging strategist at Lion Words; Melton Littlepage, CMO at 1Password
Available on: Apple Podcasts, Spotify, YouTube, Amazon Music
The B2B Marketing podcast is aimed at decision-makers and leaders in enterprises and large companies. You can discover episodes on any aspect of modern B2B marketing, including ABM, demand generation, product marketing, and branding.
Regarded as one of the best digital marketing podcasts in the B2B niche, this program is also an excellent choice for existing professionals and new entrants in the field who are looking to further their careers.
17. FINITE B2B Marketing Podcast
At a glance:
Focus: B2B marketing concepts, philosophies, and strategies
Host: Jodi Norris
Frequency: Two episodes/month
Typical Length: 30 minutes
Notable Guests: Jennifer Griffin Smith, CMO at Acquia; Miruna Dragomir, CMO at Planable
Available on: Apple Podcasts, Spotify
The FINITE B2B Marketing Podcast is a leading series that discusses challenges, the latest trends, and technologies within the B2B marketing world. As you may imagine, a chunk of guests include senior marketers and CMOs from B2B technology companies, such as SaaS brands.
It is one of the best B2B marketing podcasts to increase your knowledge related to persuasion, branding, psychology, and promotion.
Why These Podcasts Stand Out
There are certainly many more best digital marketing podcasts out there that can help you develop your skillsets, learn about the latest trends, and find new perspectives. However, the ones that made it into our list did so because:
Specialized marketing podcasts: The central theme of each of the above podcasts is marketing. Even in episodes when the hosts speak of things like product development and management, the conversation is rooted in online marketing.
Huge catalog of episodes: You can choose from potentially hundreds of episodes to address your needs of the hour. The top marketing podcasts often cover a wide range of topics, giving you something to listen to at any moment.
Seasoned hosts and brands: Expertise matters more than anything. Listening to seasoned marketers talking shop will give you practical insights. Similarly, brands ensure they get better guests and provide actionable tips for their marketing tools.
In the coming quarters, you can expect to see a spike in educational video podcasts that actively interact with the listeners. Many producers are asking their audiences to ask questions or suggest topic ideas via social media to make sure they deliver on-demand content.
Wrapping Up
Marketing podcasts provide information and insights to help businesses and professionals promote their products or services effectively. What makes them better is that they often feature known leaders who speak from experience.
As there are many options to choose from, you can start listening to a couple of episodes from each one on the list. Perhaps you can choose the ones that talk about things you are interested in or feature the guest you want to listen to.
FAQs
What are the best digital marketing podcasts for beginners in 2025?
You can start with podcasts such as Content Inc. and Marketing School for their concise format. Additionally, episodes from the Ahrefs Podcast and the Animalz Content Marketing Podcast feature some excellent guests.
How do I choose the right marketing podcast for my niche or industry?
A practical approach to selecting the best content marketing podcasts is to try some of them out. For instance, if you are looking for the best social media marketing podcasts, you can check out a few episodes from Online Marketing Made Easy or the Social Media Marketing Podcast.
Are marketing podcasts a good way to stay updated on industry trends?
Yes. Some of the best B2B marketing podcasts are a credible source for industry updates and the latest trends. Tuning in can help you keep up with emerging strategies and best practices effortlessly.
Can I learn content marketing strategies just by listening to podcasts?
It is possible. Listening to the best podcasts for marketing professionals helps you learn from experts directly. You can directly get the actionable insights, crucial for streamlining your own campaign execution.
How often should I listen to marketing podcasts to stay current?
That depends on what you are interested in. For instance, as social media constantly shifts, you may need to listen to the best social media marketing podcasts more often than other top marketing podcasts.
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